Zac JohnsonSplit testing your ad copy, marketing campaigns and of course your landing pages can have a huge impact on the longterm success of your campaigns and online business. With millions of articles out there on pretty much anything, you can waste a lot of time and even get false information if you aren’t looking in the right places.
To make the process easier, we’ve listed some of the best resources out the for when it comes to split testing your web site engagement and landing pages.
How to Split Test by Using the Right Colors
Creating web sites, landing pages and ad campaigns is something many entrepreneur and brands get to spend a lot of time on. However, it’s important to also study other brands, why they are successful and how they got to where they are today.
For instance, the colors used in brands is extremely important and each color plays a different part in how it makes your audience feel and even whether they will take action right now or wait til later.
You can also see a few different examples of how split testing different call to actions and shapes dramatically increase the overall earnings for multiple ad campaigns, to the tune of over $ 90k!
10 Split Testing Mistakes to Avoid
Split testing isn’t just about conversions and tracking visitors to leads on your site. It’s also about knowing what people are doing when they get to your site, what they are clicking on and how you can improve upon those practices as well.
Hotjar covers ten split testing mistakes that every site owner and marketer needs to be aware. A few of the mistakes covered are putting too much emphasis into design, not allowing for enough time or results for each split test, testing your results across too many pages and also not using a “pro” copywriter to split test your results.
How to Run a Successful A/B Split Test
One of the best ways to learn about how to improve your online site and landing page split testing is to understand A/B split testing. MarketingInfographics.org wrote up an excellent article based off a LanderApp infographic, which walks you through the process of how to run the perfect A/B split test, while also walking site owners and online marketers through the process for the first time.
Points covered in this article and infographic include.
- How to evaluate existing details
- The best practice for developing a hypothesis
- Experimenting with your hypothesis
- Measuring the results
- Taking action
For online marketers, time and action is everything. One of the best ways to learn how to get the best results and take action right away is through a well laid out infographic and walkthrough.
Split Testing Errors Even Experts Make
As important as it is to learn from your own mistakes, it’s also important to learn from the mistakes of others as well. With so many different online marketers and brands always ready on case studies and performing split tests of their own, it’s important to focus on these key areas that many people still get wrong.
Neil Patel wrote up an excellent article on top split testing errors even experts make, which highlights many different decisions and factors that influence all of our results. Points covered are not running tests long enough for actual results, believing what other online marketers are telling you and also the reality of not expecting huge wins from every split test you perform.
Put these Resources & Tips into Action!
Now that you’ve got the chance to read through some of the best articles out there on split testing, it’s time for you to put these methods into action.
Start small and perform your tests over a long enough period of time so you can see accurate results. In a few weeks to months from now you may just see increased conversions across the board!
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