Sophie HowardJuly 15, 2015 As a copywriter, I’ve tried a number of different tools to help improve my writing over the years. In this blog I will share some great (free!) resources which I’ve found useful. This is by no means an exhaustive list; there are tonnes of free and paid tools out there. These are just a few which … Continue reading Great Free Blogging Tools (And How To Use Them)
Salma JafriJuly 13, 2015 Most of us know the power of a great headline. But have trouble getting it right. Sometimes it’s too wordy. Other times too vague. Sometimes it doesn’t convey the essence of what we mean. Or maybe it just sounds too boring. How great would it be if we had a formula to … Continue reading How to Write Great Headlines for People and Search
Sandra GiffinJuly 9, 2015 In this age of social media it is essential to have a presence or you won’t exist. You need to attract followers who share your interests. And to get followers you have to contribute something of value that goes beyond you and your business. Social Media is a big party. Here’s … Continue reading How To Find Great Content to Share
Peter StarkJuly 9, 2015 At some point in your life, you’ve probably been identified as an introvert or extrovert by yourself, or someone else. Maybe you identify with the reflective introverts, and prefer to work on your own, in solitude. Or maybe you identify more strongly with the gregarious extroverts, and you are energized and … Continue reading The Great Debate: Are Extroverts or Introverts Better Leaders?
In a customer-centric world, social insights are the key to creating effective media partnerships, blog posts, commercials and more, says columnist John Donnelly III. John Donnelly III on July 7, 2015 Read any article about how the marketing landscape is changing, and you’re bound to find a common theme: The customer is at the heart … Continue reading How Social Conversation Can Help You Discover Your Brand’s Next Great Campaign
Yaniv NavotJune 30, 2015 The term “Dark Social” was originally coined back in 2012 by Alexis C. Madrigal of The Atlantic, to describe “untrackable” social content sharing through means like email, instant messages and even mobile applications. Dark Social traffic represents the sharing activity via private digital communication channels exclusive of referral headers and as a … Continue reading Into the Great Unknown: Understanding and Leveraging Dark Social Traffic
Sean SutterbergJune 28, 2015 Every business eventually needs to redesign its logo. You may not want to spend the time and energy on a redesign when you invested plenty of money in the original logo. But when your business evolves, the symbol that represents your brand needs to evolve with it. Think of your logo … Continue reading 7 Great Tips for Redesigning a Logo [Infographic]
Jilly BadanesJune 26, 2015 Instagram just made it a lot easier to connect with other users and that’s great news for your business. The all new Explore and Search features, which Instagram released earlier this week, now showcase trending hashtags and make customized recommendations for accounts to follow. The new search has options to search … Continue reading Five Reasons Instagram’s New Explore & Search Is Great For Your Business
Vishal PindoriyaJune 25, 2015 Oh the algorithms, they are a changin’. Well, maybe not this week, but you can be sure that algorithmic changes in search and social have definitely joined taxes and death in the list of things we can be sure of. Which, for marketers on social media, means constantly adjusting your strategy … Continue reading 7 Great Tips To Get More Engagement From Your Posts
Pejman GhadimiJune 24, 2015 Going in business by yourself is never easy and in most cases unlikely to succeed, as one man’s ability and time can only take him so far but 2-3 people can take you so much further and in much less time. There is however one issue, who can you trust and … Continue reading Tips on Finding a Great Business Partner
