Sean SutterbergEvery business eventually needs to redesign its logo. You may not want to spend the time and energy on a redesign when you invested plenty of money in the original logo. But when your business evolves, the symbol that represents your brand needs to evolve with it.
Think of your logo as your company’s face. Just like a real person’s face, logos can change to reflect what’s going on inside. Maybe your company is marketing to a new demographic, adding a product line, or re-evaluating its priorities. Or, if you’ve been using the same logo for a long time, maybe you’re just ready for something different. Any of those situations may call for a logo redesign.
Once you decide to update your logo, you’ll need to learn how to do it correctly. It sounds easy—after all, it’s not like you’re starting from scratch. But redesigning a logo involves a lot more than just picking a new color scheme or font.
So, how should you start? By looking at the old design. Determine what worked well and what your customers liked about it. By recycling the best elements, you’ll help your customers feel more connected to the new design. Change can be scary, so be sensitive to your customers’ feelings as you alter the familiar logo.
Don’t forget to pay attention to what didn’t work with the old logo. Did it have too many details, messy colors, or hard-to-read fonts? Simplicity is the key to a successful redesign. Removing unnecessary parts of your design may be painful at first, but you’ll have a better logo in the end.
Keep in mind, redesigning your logo is a process. You’ll make multiple changes before you arrive at the final design. But you can take steps to make it easier. Use the seven tips below for a much smoother redesign.
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