The feed-based ads will run in the U.S. only to start. Amy Gesenhues on October 17, 2019 Snapchat has opened a beta for Dynamic Ads, which automatically creates — and updates — product ads to run on the app. The Dynamic ads are available in a wide array of templates and aimed at retail, e-commerce … Continue reading Snapchat Dynamic Ads now in beta: Auto-generates ads from product catalogs
Category Archives: Snapchat Advertisement
Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat
By Joydeep Bhattacharya March 21st, 2018 Ever since Snap went public in March 2017, the company’s stock prices had been witnessing a steady decline. Throughout this phase, there was a clear sense of lack of growth for Snapchat. The numbers did not really have marketers drooling. Emarketer’s Snapchat Usage report for 2017 captures most … Continue reading Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat
A guide to Snapchat advertising as self-serve tool officially opens
Everything you need to know about Snapchat’s ad formats, ad targeting options and ad pricing schemes. Tim Peterson on June 12, 2017 A month after announcing a self-serve tool for any advertiser to buy its standard vertical video ads like they buy books on Amazon, Snapchat officially made the Snapchat Ad Manager ad-buying tool … Continue reading A guide to Snapchat advertising as self-serve tool officially opens
Why You’re Failing At Snapchat And How To Change It Around
by Austin Iuliano Follow @austiniulianoAugust 18, 2016 Why You’re Failing at Snapchat and How to Change it Around The reason you are failing at Snapchat is the same reason you are failing at everything else. That reason can be summed up with one word. Any guesses on what that word is? I will share that … Continue reading Why You’re Failing At Snapchat And How To Change It Around
How to Get Started on Snapchat
by Jonny Rosen Follow @ohjonnyAugust 12, 2016 Social media sites come and go, but every now and then, one comes along that takes root and becomes the next BIG THING. A few years ago, that was Pinterest. Then we got Instagram. Now we have Snapchat. At first, Snapchat may have seemed like a tool for … Continue reading How to Get Started on Snapchat
What Marketers Need to Know About Snapchat Advertising
by Rebecca Lee White June 17, 2016 Follow @rleewhiteJune 17, 2016 Snapchat advertising is rapidly improving its offerings for brands, while being careful not to alienate its user-base. This week marked Snapchat’s release of an API that hugely benefits advertisers looking to pursue a paid presence on America’s fastest growing social media platform. Although they … Continue reading What Marketers Need to Know About Snapchat Advertising
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