What can behavioral science teach marketers about digital advertising? Contributor Peter Minnium dives into key learnings from behavioral scientists to help you know how to engage your prospects. Peter Minnium on December 30, 2016 Dr. Herbert Simon, the Nobel prize-winning psychologist, coined the phrase “poverty of attention” back in 1971, at the dawn of the … Continue reading 10 behavioral science principles for great digital creative
Alex Cyphers — December 23, 2016 — December 23, 2016 If you are new to Internet marketing, then Pinterest could be the best platform for you to begin with. Below are some essential points that you can ponder on and incorporate in your Pinterest marketing strategy. Technically Free Publicity If you have been using Pinterest … Continue reading Great Pinterest Tips for Small Business
Merilee Kern — December 22, 2016 Follow @LuxeListEditor— December 22, 2016 Courtesy Becky Davis A U.S. Bureau of Labor Statistics report revealed nearly half of all small businesses fail within the first four years of their existence. While there are many proven causes, including owner incompetence, inexperience, fraud and neglect, one killer culprit often flies … Continue reading Rut Resolution: 8 Great Ways to Foil Small Business Stagnation to Accelerate Growth
The road ahead looks rough for local SEO practitioners and agencies, but is there hope? Columnist Andrew Shotland takes a look at what recent trends mean for those who serve local search clients. Andrew Shotland on December 20, 2016 It was bad enough that Prince, Leonard Cohen and Mrs. Brady checked out in 2016, but … Continue reading Can SEOs make local search great again in 2017?
Kevin George — December 16, 2016 Follow @imkevin_monk— December 16, 2016 Just like ‘one size doesn’t fit all’, everyone has a different taste. Thus segmentation comes into play. ‘Segmentation’ in email marketing is like knowing the ‘exact measure’, of what ingredients must go in a dish, to make it totally lip-smacking! As per a MarketingSherpa … Continue reading Email Segmentation: The Recipe for Great Email Marketing
Amy Huges — December 11, 2016 — December 11, 2016 With the current economic state it is important to have a plan when job hunting. A lot of people are looking for work right now. There is however specific things you can do to make your job hunting experience better. We list a few strategies … Continue reading Great Job Hunting Strategies to Try in 2017 and Meet Your Success
Julie Hansen — December 5, 2016 Follow @acting4sales— December 5, 2016 Not every pitch or presentation ends in a signed contract. However you must ask for some next step, otherwise you have just invested a lot of time and energy delivering an informative talk. With so many deals ending in “no decision” today, you can’t … Continue reading 6 Keys to Closing the Sale with a Great Call-to-Action
Jaime Nacach — November 25, 2016 Follow @bloominari— November 25, 2016 Writing quality content is time-consuming enough. Posting it to multiple social media sites, can take you “forever”. Here are the seven best options that can cut your task from 15 to 30 minutes, at most, freeing your time to concentrate on what’s most important. … Continue reading 7 Great Tools to Simultaneously Post Content to Multiple Social Media Sites
Scott Barnett — November 11, 2016 Follow @scottabarnett— November 11, 2016 The side door challenge is the requirement that individual posts be as compelling as the publisher’s home page. Many publishers get links to their site from social media sites, which link directly to an individual post. Unfortunately, the bounce rate for readers who arrive … Continue reading LION Learnings #2 – Make Sure Your Side Door Looks Great
Don’t focus on quantity over quality. Columnist Benjamin Spiegel explains how to ensure you’re not just churning out junk, but instead creating meaningful content for consumers. Benjamin Spiegel on November 9, 2016 The rise of content marketing, the push for real-time engagement and constantly growing competition in digital have led to more and more … Continue reading The 4 principles of great content (or stop dumping garbage on the internet)
