Tag Archives: great

How Henry Ford Prospered During the Great Depression, and How You Can Use These Principles Too

Frank Rumbauskas — January 7, 2017 Follow @FrankRumbauskas— January 7, 2017 Untold millions of people lost every penny they had during the Great Depression. Even most business and industrial leaders took a beating. But – Henry Ford passed through it unscathed. In fact his business even grew. What was his secret? Well, it’s no “secret” … Continue reading How Henry Ford Prospered During the Great Depression, and How You Can Use These Principles Too →

10 behavioral science principles for great digital creative

What can behavioral science teach marketers about digital advertising? Contributor Peter Minnium dives into key learnings from behavioral scientists to help you know how to engage your prospects. Peter Minnium on December 30, 2016 Dr. Herbert Simon, the Nobel prize-winning psychologist, coined the phrase “poverty of attention” back in 1971, at the dawn of the … Continue reading 10 behavioral science principles for great digital creative →

Rut Resolution: 8 Great Ways to Foil Small Business Stagnation to Accelerate Growth

Merilee Kern — December 22, 2016 Follow @LuxeListEditor— December 22, 2016 Courtesy Becky Davis A U.S. Bureau of Labor Statistics report revealed nearly half of all small businesses fail within the first four years of their existence. While there are many proven causes, including owner incompetence, inexperience, fraud and neglect, one killer culprit often flies … Continue reading Rut Resolution: 8 Great Ways to Foil Small Business Stagnation to Accelerate Growth →

Email Segmentation: The Recipe for Great Email Marketing

Kevin George — December 16, 2016 Follow @imkevin_monk— December 16, 2016 Just like ‘one size doesn’t fit all’, everyone has a different taste. Thus segmentation comes into play. ‘Segmentation’ in email marketing is like knowing the ‘exact measure’, of what ingredients must go in a dish, to make it totally lip-smacking! As per a MarketingSherpa … Continue reading Email Segmentation: The Recipe for Great Email Marketing →