The new ad format features more a prominent call to action and can reach people based on recent search history with custom intent audiences. Ginny Marvin on March 13, 2018 Twin Design / Shutterstock.com Google unveiled two features designed to improve direct-response advertising performance on YouTube — beyond e-commerce and Shopping ad formats — … Continue reading Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads
By Joe Ryan March 1st, 2018 You can do a lot more with Google Analytics than simply creating standard reports. Google Analytics Customer Reports and Advanced Segments are important tools for understanding your market. Are you interested in getting more from Google Analytics? Do you know the difference between custom reports and advanced segments? Google … Continue reading Understanding Custom Reports & Advanced Segments in Google Analytics
Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat. Eric Enge on February 28, 2018 We all want to rank well, but there are times when it seems nearly impossible to do so. There can be many … Continue reading An easy way to see if Google thinks your webpages are keyword relevant
Google Discloses 2.4 Million ‘Right To Be Forgotten’ Requests, Acts On 43% by Laurie Sullivan @lauriesullivan, February 27, 2018 Google on Monday revealed that it has received requests to delist about 2.4 million URLs from query results under the European Union’s Right to be Forgotten laws. It has only acted on 43%. These numbers — … Continue reading Google Discloses 2.4 Million ‘Right To Be Forgotten’ Requests, Acts On 43%
Personal Branding Blog — February 25, 2018 — February 25, 2018 Recently Google announced an update of its Featured Snippets for both desktop and mobile search. This provides a personal brand’s website an opportunity to appear in top results with answers to the most pressing questions online. Answers are displayed in a descriptive box in … Continue reading Why You Should Think About Google Featured Snippets Again for Your Brand
Google AMP Driving Traffic For Publishers by Melynda Fuller , February 23, 2018 After Facebook announced it would change its newsfeed last month, demoting content from media and brands and promoting posts from users, publishers went into a tailspin. Those that had put trust and marketing effort into the social-media platform were worried what this … Continue reading Google AMP Driving Traffic For Publishers
John Lincoln — February 22, 2018 Follow @johnelincoln — February 22, 2018 You might think you know all there is to know about optimizing for voice search, but are you familiar with the search quality rater guidelines? In a nutshell, those guidelines tell the people who rate voice search results what to look for when … Continue reading Google Reveals Voice Search Quality Rater Guidelines (And Teaches Us A Thing Or Two)
Navneet Kaushal — February 22, 2018 Follow @navneetkaushal — February 22, 2018 A decade ago, voice activated devices were just a figment of some wild scientist’s imagination. But in the world of technology, anything can happen in 10 years. And it did. Voice recognition systems, voice activated devices, and virtual assistants have revolutionized the world. … Continue reading Voice Search: Why You Need To Listen To Google On This One!
Google Offers ‘Auto’ Ad Units, Uses Machine Learning To Automatically Optimize Ads by Laurie Sullivan @lauriesullivan, February 21, 2018 Google officially began rolling out an ad unit Wednesday called “Auto” ads, which optimizes the placement of the advertisement on publisher sites based on a variety of data and insights. The “Auto” ads unit uses machine … Continue reading Google Offers ‘Auto’ Ad Units, Uses Machine Learning To Automatically Optimize Ads
Google: Pet-Related Keywords Driving Auto Searches by Laurie Sullivan , Staff Writer @lauriesullivan, February 9, 2018 As the old saying goes, pets are family. And Google’s search data clearly shows that consumers in the U.S. put their furry friends first when searching for car accessories. Dogs and pet-related search queries continue to rise, particularly in … Continue reading Google: Pet-Related Keywords Driving Auto Searches
