Ana Gotter — April 1, 2018 Follow @ana_gotter — April 1, 2018 One of Facebook Ad’s biggest attributes (aside from their targeting system) is the ability to generate demand out of nothing. You can show someone your clothing steamer or subscription membership or car detailing service even if they’ve never heard of you before and … Continue reading How to Get the Best Results with Google AdSense Video Ads
Laura Napoli — March 30, 2018 — March 30, 2018 Google recently announced they will shut down their URL shortener, Goo.gl. Google will cease service for any new or anonymous users on April 13. Although existing users can continue to use the goo.gl console through March 2019, there’s no time like the present to start … Continue reading Top Tips: Migrating from Google URL Shortener to Bitly
Google Defeats PragerU’s Lawsuit Over ‘Censorship’ by Wendy Davis @wendyndavis, March 28, 2018 Siding with Google, a federal judge has dismissed Prager University’s lawsuit accusing the web company of discriminating against conservative clips on YouTube. U.S. District Court Judge Lucy Koh ruled this week that because Google is a private business, as opposed to a … Continue reading Google Defeats PragerU’s Lawsuit Over ‘Censorship’
Google Starts Rolling Out Mobile-First Search Index by Laurie Sullivan @lauriesullivan, March 26, 2018 Google on Monday announced the company has begun to notify more websites of the migration to mobile-first indexing, which means the search giant will predominantly rely on the mobile version of the content for indexing and ranking in search query results. … Continue reading Google Starts Rolling Out Mobile-First Search Index
Is your nonprofit organization involved with the Google Ad Grants Program? Contributor Pauline Jakober shows how you can benefit from the recent ad changes with a few creative tips and workarounds. Pauline Jakober on March 23, 2018 This past December, Google communicated changes to its Google Ad Grants program. If you’re a nonprofit or … Continue reading Google Ad Grants changes and your PPC strategy: Where to go from here
Google Working On Non-Personalized Ad-Serving Option To Comply With GDPR by Laurie Sullivan @lauriesullivan, March 23, 2018 Publishers working with Google that target ads to European consumers will gain a way to serve non-personalized ads before the General Data Protection Regulation (GDPR) privacy rules go into effect May 25. The move is part of Google’s … Continue reading Google Working On Non-Personalized Ad-Serving Option To Comply With GDPR
Google Connects Search, Home, Assistant Purchases Through Shopping Actions by Laurie Sullivan @lauriesullivan, March 19, 2018 Under siege from Amazon’s push into search and advertising, Google Monday began rolling out a feature that allows consumers to make purchases through Google search and Google Assistant. The new program — called Shopping Actions — launched Monday, but several … Continue reading Google Connects Search, Home, Assistant Purchases Through Shopping Actions
Google, Facebook, Others Pitch In-App Ads’ Brand Safety by Laurie Sullivan @lauriesullivan, March 15, 2018 Many more major brands are pumping big advertising dollars into mobile games, pushing Google, Facebook and others into the in-app gaming ad space. Some believe this is in response to brands searching for a secure, safe place to run video … Continue reading Google, Facebook, Others Pitch In-App Ads’ Brand Safety
Hackers Use Google To Serve Amazon Scam Ads, Again by Laurie Sullivan @lauriesullivan, March 16, 2018 Google search results for “Amazon” pointed to a scam site for hours on Thursday, according to one report. Since then another series of ads took its place in some parts of the U.S. One of the new ads suggests … Continue reading Hackers Use Google To Serve Amazon Scam Ads, Again
Garry Grant — March 14, 2018 Follow @seoinc — March 14, 2018 What’s the one place in Google’s search results that’s better than the number one result? The Answer Box, also known as the featured snippet. Why? Because it brings people to directly to your content – serving as a teaser that sends them directly … Continue reading How to Get Your Website Featured in the Google Answer Box
