Category Archives: Email Marketing Strategy

9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do Instead)

Apple Gets A Bite: MPP Receives A 20% Adoption Rate By Consumers To Date by Ray Schultz , Columnist, October 6, 2021 Apple Mail users have not opted in to Mail Privacy Protection (MPP) as quickly as doomsayers expected, judging by numbers provided by Validity.  There was single-digit adoption during launch week starting on September … Continue reading 9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do Instead)

How to Develop an Email Marketing Strategy That Drives Sales (+ Examples)

Alejandra Zilak December 21, 2021 Email marketing. Everyone’s doing it. You receive them every day. You may even have an inbox exclusively designated for that purpose. And as a business owner, you may be wondering what’s the best way to launch your own campaign. Or maybe you already have one, but your open and click … Continue reading How to Develop an Email Marketing Strategy That Drives Sales (+ Examples)

12 Email Marketing Best Practices for Building Relationships

Alejandra Zilak December 19, 2021 Email marketing has a lot of benefits: You can communicate directly with your target audience, you can personalize them, and you can build long-term relationships with your customers. But this type of marketing is nuanced and requires a lot of planning and strategizing. Luckily, here’s a nifty guide of best … Continue reading 12 Email Marketing Best Practices for Building Relationships

Design emails for 4 personality types to win back customers

Try these steps before giving up on disengaged and inactive email recipients. Kath Pay on December 9, 2021 Email marketing is better than ever, but there’s one problem that just won’t go away – inactive customers. If you’re like many of the email marketers I’ve worked with, you try everything: You dig into your analytics … Continue reading Design emails for 4 personality types to win back customers

8 Ways to to Improve Your Email Marketing Strategy in One Month

Eleanor Hecks October 18, 2021 Email marketing is still one of the most effective forms of promotion available to small businesses of all types. You have a dedicated audience you can reach who’ve already indicated they’d like to hear from you frequently. According to studies by Statista, around 319.6 billion emails get sent each day. … Continue reading 8 Ways to to Improve Your Email Marketing Strategy in One Month

Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

Tom Whatley October 7, 2021 If you’ve been in business for any amount of time, you may well have heard the phrase, “the money is in the list.” It’s a proverb as old as the internet, probably older. It’s also true. And more relevant than ever. If you want to build a successful business, a … Continue reading Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers