Category Archives: Email Marketing Strategy

IP Warming: How to Get a Big Bang From Email Marketing Campaigns

John Ejiofor July 6, 2021 Your email marketing must come with a big bang; it must click, it must resound, and most importantly, it must get to your subscribers. Email marketing is still the surest way to ensure that you are relevant in the marketing landscape, but you can’t go about bombarding your subscribers with … Continue reading IP Warming: How to Get a Big Bang From Email Marketing Campaigns

A Beginners Guide to 8 Email Marketing Strategies

Sajjad Ahmad June 30, 2021 The cutthroat email inbox of your average consumer roils with marketing messages. Some contain competitive subject lines, whereas some are more attention-seeking emails. Hundreds of companies send hundreds of emails every day. Hence, your chance to be seen in hundreds of emails remains thin. But you can change the game … Continue reading A Beginners Guide to 8 Email Marketing Strategies

10 Tips for Email Marketing Success

Jessica Coghlan May 10, 2021 According to recent 2021 data, more than 319 billion emails get sent every single day. Whether personal or professional, individuals are constantly refreshing their inboxes for new messages. This creates a massive opportunity when considering which digital marketing tactics you should invest in for your business. Email marketing is a … Continue reading 10 Tips for Email Marketing Success

Planning and Implementing Your Email Marketing Strategy

Mike Parry May 2, 2021 Email Marketing Strategy Just because you can do something doesn’t necessarily mean that you should! It’s an old adage and one many email marketers would do well to consider before embarking on their email marketing strategy. If we start from what is possible, the prospect of drawing up an email … Continue reading Planning and Implementing Your Email Marketing Strategy

How to Use Email Marketing to Develop Customer Personas

Syed Balkhi March 3, 2021 Business owners and marketers use a wide range of tactics to grow their lead lists and secure more sales. Despite the different strategies, there’s one that runs parallel through every company you can possibly imagine. They spend time learning about their target audience. Customers are the driving force behind every … Continue reading How to Use Email Marketing to Develop Customer Personas