Category Archives: Email Marketing Strategy

8 Ways to to Improve Your Email Marketing Strategy in One Month

Eleanor Hecks October 18, 2021 Email marketing is still one of the most effective forms of promotion available to small businesses of all types. You have a dedicated audience you can reach who’ve already indicated they’d like to hear from you frequently. According to studies by Statista, around 319.6 billion emails get sent each day. … Continue reading 8 Ways to to Improve Your Email Marketing Strategy in One Month

Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

Tom Whatley October 7, 2021 If you’ve been in business for any amount of time, you may well have heard the phrase, “the money is in the list.” It’s a proverb as old as the internet, probably older. It’s also true. And more relevant than ever. If you want to build a successful business, a … Continue reading Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

5 lessons email marketers learned in the pandemic

And how to apply them to your email marketing program. Kath Pay on August 17, 2021 In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon,  marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before … Continue reading 5 lessons email marketers learned in the pandemic

IP Warming: How to Get a Big Bang From Email Marketing Campaigns

John Ejiofor July 6, 2021 Your email marketing must come with a big bang; it must click, it must resound, and most importantly, it must get to your subscribers. Email marketing is still the surest way to ensure that you are relevant in the marketing landscape, but you can’t go about bombarding your subscribers with … Continue reading IP Warming: How to Get a Big Bang From Email Marketing Campaigns

A Beginners Guide to 8 Email Marketing Strategies

Sajjad Ahmad June 30, 2021 The cutthroat email inbox of your average consumer roils with marketing messages. Some contain competitive subject lines, whereas some are more attention-seeking emails. Hundreds of companies send hundreds of emails every day. Hence, your chance to be seen in hundreds of emails remains thin. But you can change the game … Continue reading A Beginners Guide to 8 Email Marketing Strategies

10 Tips for Email Marketing Success

Jessica Coghlan May 10, 2021 According to recent 2021 data, more than 319 billion emails get sent every single day. Whether personal or professional, individuals are constantly refreshing their inboxes for new messages. This creates a massive opportunity when considering which digital marketing tactics you should invest in for your business. Email marketing is a … Continue reading 10 Tips for Email Marketing Success

Planning and Implementing Your Email Marketing Strategy

Mike Parry May 2, 2021 Email Marketing Strategy Just because you can do something doesn’t necessarily mean that you should! It’s an old adage and one many email marketers would do well to consider before embarking on their email marketing strategy. If we start from what is possible, the prospect of drawing up an email … Continue reading Planning and Implementing Your Email Marketing Strategy