Category Archives: Email Marketing Strategy

2021 Email Marketing Strategy: How to Plan for the Unplannable

Keith Reinhardt February 10, 2021 One painful lesson of 2020 was learning how fast marketing plans could go obsolete thanks to the COVID-19 pandemic and the resulting economic and social changes. Now, as 2021 rolls out, you might be wondering whether it’s realistic to try to plan beyond the next few campaigns in case something … Continue reading 2021 Email Marketing Strategy: How to Plan for the Unplannable

Marketing Their Way to the White House: Who Won the Battle of the Presidential Email Marketing Campaigns?

Dmytro Spilka January 7, 2021 It was the election that has previously been dubbed ‘the battle for America’s soul.’ The age-old choice between Democrat and Republican seemed to move up a gear in 2020, as Donald Trump launched a fierce campaign to extend his presidency against former vice-president Joe Biden. The democrat nominee won on … Continue reading Marketing Their Way to the White House: Who Won the Battle of the Presidential Email Marketing Campaigns?

5 Tips to Maximize Paid Acquisition for Email Marketing

Jennifer Soares January 4, 2021 Paid acquisition can help you grow your database faster than organic-only methods, but they take special handling so you get the most for your money and avoid the problems that can cause campaigns to fail. Check out these tips from Zach Labenberg, VP, Client Strategy, and Brian McKenna, VP, Strategic … Continue reading 5 Tips to Maximize Paid Acquisition for Email Marketing

Email In The Time Of A Pandemic: Channel Is Most Favored By Consumers

Email In The Time Of A Pandemic: Channel Is Most Favored By Consumers by Ray Schultz , Columnist, November 17, 2020 Email reigns supreme as a customer engagement channel.  As consumers turn to digital as they cope with the COVID-19 pandemic, 91% rate email as a top communications channel, according to Critical Channels of Choice—How … Continue reading Email In The Time Of A Pandemic: Channel Is Most Favored By Consumers

6 Ways in Which Email Marketing Can Boost D2C Sales

Alon Ghelber September 29, 2020 Direct-to-Consumer sales or D2C sales is a business model that refers to the transfer of goods right from the manufacturer to the end customer without the involvement of any intermediaries. The demand for email marketing has risen due to COVID-19. Nowadays, many manufacturers are getting into a direct sales model … Continue reading 6 Ways in Which Email Marketing Can Boost D2C Sales

Strategic Email Marketing for Administrative Services Businesses

Leslie Finlay September 24, 2020 A common thread through just about every industry is the effectiveness of email marketing. When used right, email marketing for administrative services can directly engage your audience and even help you get more out of the rest of your marketing efforts too. Email is an effective, low-investment way to market … Continue reading Strategic Email Marketing for Administrative Services Businesses

A Comprehensive Email Marketing Summary

Dildeep Singh August 24, 2020 Email marketing is, by definition, the practice of marketing to people via email. A company sends an email marketing campaign to promote products and services to develop relationships with potential clients and customers. Think of an email marketing campaign as being the modern digital version of direct mail marketing. What … Continue reading A Comprehensive Email Marketing Summary

How to Build an Email Marketing Strategy to Survive Beyond COVID

David Gasparyan August 18, 2020 Businesses have faced an up-and-down battle in 2020. The Covid-19 pandemic has spurned waves of openings and closings, fluctuating marketing trends, and wavering consumer confidence. While there is hope for a return to normalcy sooner rather than later, a recent study from McKinsey & Company reveals that “most Americans continue … Continue reading How to Build an Email Marketing Strategy to Survive Beyond COVID