Category Archives: Email Marketing Strategy

5 impactful ways to level up your email marketing designs

Craft bespoke email designs to stand out in crowded inboxes. Let your brand’s voice shine through with unique layouts. Alexander Melone on March 15, 2024 Turning to templates might seem the most prudent option when it comes to delivering eye-catching emails, especially when deadlines are fast approaching. However, as I’ve seen from working on thousands … Continue reading 5 impactful ways to level up your email marketing designs

4 best practices to build a clean and engaged email database

Build and maintain a high-quality email marketing database using first-party data, email verification, double opt-in and more. Ana Mourão on February 29, 2024 A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. As email providers like Gmail continue to … Continue reading 4 best practices to build a clean and engaged email database

If you’re marketing on ‘Email Island,’ don’t get yourself voted off

Who can email marketers trust when email providers, email users and even their own sales team seem pitted against them? Mike Pastore on February 23, 2024 I’m not a fan of the television show “Survivor,” but let’s just say it gets viewed in our home and leave it at that. Like a significant portion of … Continue reading If you’re marketing on ‘Email Island,’ don’t get yourself voted off

How to approach your highest-value customers with Q4 email planning

Nail your Q4 email campaigns and engage high-value customers with campaign testing, personalized content and smart automation. Summer Deeb on July 31, 2023  Are your Q4 email campaigns all set? If not, you still have time to nail down your email optimizations. This article explores steps you can take to move the needle with your … Continue reading How to approach your highest-value customers with Q4 email planning

Email subject line tips and best practices (with examples!) by Digital Marketing Depot

Your subject line is the key to grabbing attention, driving action, and safeguarding your brand reputation. Don’t let it be an afterthought. Digital Marketing Depot on June 15, 2023   Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a … Continue reading Email subject line tips and best practices (with examples!) by Digital Marketing Depot