Susan Gilbert — February 1, 2018 Follow @SusanGilbert — February 1, 2018 Why You Should Think About Google Featured Snippets Again Would you like your website to be featured as the top answer in Google search results? In a recent blog announcement Google reintroduced their “featured snippets,” which are displayed as a descriptive box in … Continue reading How the New Announcement on Google Featured Snippets Affects Your Website
Allen Finn — January 28, 2018 — January 28, 2018 Late last week, Google announced a major change to its mobile ranking factors. While speed has always been a factor in determining both organic rankings and AdWords Quality Score, Google’s change shifts this focus slightly. Starting in July, page speed will become a major ranking … Continue reading Here’s How the Google Speed Update Could Impact Your Site (& AdWords Account)
Jacob Havenridge — January 26, 2018 — January 26, 2018 Tumisu / Pixabay You’ve set up your AdWords account and have successfully sent qualified traffic to your site. Now you need to make optimizations using feedback from how your account’s traffic is performing on your site. To get this data, you need to understand how … Continue reading Tips for Using Google Analytics with AdWords
Looking to take advantage of this new Google My Business feature? Columnist Joy Hawkins explains how to get started with Google Q&A. Joy Hawkins on January 26, 2018 Google launched the Questions and Answers feature in August of 2017, but it has been surprisingly underutilized by both marketers and small business owners. I’m going … Continue reading Google Questions and Answers: Everything you need to know
Google Local Services Finds Leads From Partners Building Automated Ad Platforms by Laurie Sullivan @lauriesullivan, January 26, 2018 Needls will launch an advertising and marketing campaign in the next 30 to 60 days to promote a self-service platform that supports advertising for small businesses on Local Services by Google. The ads, with the label “Google … Continue reading Google Local Services Finds Leads From Partners Building Automated Ad Platforms
Belle Balace — January 25, 2018 — January 25, 2018 Most of us know Pinterest to be the go-to social media platform when you’re looking to ‘get the word out there’ or want pinners to notice your brand/product. But how does that actually work? Does it directly affect your SEO? Let’s take a look. But … Continue reading How Pinterest Boosts Your Google Rank
Google Gives Publishers Option To Relinquish Control Of Ad Creation by Laurie Sullivan @lauriesullivan, January 24, 2018 Machine learning and electronic payments are high on Google’s list of changes for AdSense this month. The company is giving publishers an option to not only relinquish control of AdSense native in-feed ads, but to send and receive … Continue reading Google Gives Publishers Option To Relinquish Control Of Ad Creation
Syed Balkhi — January 23, 2018 — January 23, 2018 Do you want to improve your website this new year? Google Analytics is the most comprehensive tracking tool available on the market. It gives you detailed data about your website visitors and the actions they take on your site. You’ll be able to see what … Continue reading How to Use Google Analytics Data to Improve Your Website This New Year
Google Search Visibility Of Social Falls, Video Rises by Laurie Sullivan @lauriesullivan, January 22, 2018 U.S. social media sites fared poorly in visibility on Google’s search engine in 2017, but YouTube and a few other video sites performed more favorably, which resulted in higher visibility. The top three sites — all social media — experienced … Continue reading Google Search Visibility Of Social Falls, Video Rises
Key ways to audit your campaigns so you can completely eclipse your 2017 Google Shopping performance. What a year 2017 was for Google Shopping, right? The real question is, though: How did your campaigns fare? Stellar? Decent? Mediocre? Regardless, the simple fact remains that it is now 2018 — a new year, which means renewed … Continue reading It’s 2018. Are your Google Shopping campaigns ready?
