Says apps will be audited, sets new restrictions on apps’ data access. Ginny Marvin on March 21, 2018 at 5:04 pm “We have a responsibility to protect your data, and, if we can’t, then we don’t deserve to serve you. I’ve been working to understand exactly what happened and how to make sure this doesn’t … Continue reading Facebook’s Zuckerberg finally responds to Cambridge Analytica scandal, announces changes
Warren Knight — December 29, 2017 Follow @warrenknight — December 29, 2017 Did you know that 7 out of 10 Hashtags on Instagram are branded? Instagram is the social network where hashtags are the most powerful. Posts with at least one hashtag have 12.6% more engagement than those without. I have been hoping to write … Continue reading Finally: Instagram Users Can Now Follow Hashtags
Contributor Peter Cassidy believes the intelligence and automation of machine learning can arm marketers with the ability to connect with consumers on a personal level. Peter Cassidy on July 12, 2017 When you hear the word “personalization,” what comes to mind? Perhaps words like customer, one-to-one, targeted, customized and conversions. According to TechTarget, the … Continue reading How marketers can finally bring the ‘personal’ to personalization
By Philip Blomsterberg June 27th, 2017 When it comes to search engine optimization, the standard has basically always been that links reign supreme. Content has often been considered less important and has been given a lower priority. With RankBrain and the integration of contextual search results, content has become one of the most important ranking factors … Continue reading Is Content Finally Taking Its Revenge On Link Building?
LinkedIn’s official rollout of Matched Audiences in April highlighted new audience targeting options. Columnist Laura Collins explains why retargeting works and why advertisers should be taking advantage of the changes. Laura Collins on June 2, 2017 at 10:12 am Since its launch in 2003, LinkedIn has completely revolutionized professional networking. I often wonder how recruiters, … Continue reading Finally getting (Linked)In on the retargeting action
Google’s index has been shifting toward ‘mobile-first,’ making mobile pages the default pages for ranking purposes. Columnist Glenn Gabe uses a case study to illustrate some of the issues this might pose for site owners. Glenn Gabe on December 16, 2016 This fall was packed with announcements about Google’s mobile-first index. First, Gary Illyes … Continue reading Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]
by Laurie Sullivan@lauriesullivan, October 25, 2016 Criteo introduced a search platform for Google Shopping Tuesday after months of speculation. The platform takes a strong effort at predictive search based partly on machine learning and technology from its Datapop acquisition in 2015. Predictive Search combines Datapop’s product feed, content optimization and responsive campaign technology with Criteo’s … Continue reading Criteo Finally Introduces Predictive Search Platform For Google Shopping
by Warren Knight July 12, 2016 Follow @warrenknightJuly 12, 2016 Did you know: there are over 1.65 billion monthly active Facebook users and 1.09 billion log into their Facebook accounts daily? Facebook has, and always will be “The Social Network.” It has the largest following, was the first to take social to a whole new … Continue reading Finally — Facebook News Feed Explained
The most widely disparaged aspect of Advanced Campaigns is eliminated at last. Contributor Andy Taylor extols the change, explains what it means for marketers and makes a couple of suggestions for further improvement. Andy Taylor on May 27, 2016 Just last week, I submitted this column with the title, “Is it time for Google to … Continue reading Well played, Google: Advertisers (finally) get more device bidding controls
By Ann Smarty November 3rd, 2015 We live in a crazy world… We live in the world where everything has already been written and it’s impossible to be the first to break any news or simply write about anything. How do you make your content marketing meaningful without creating a copy of a copy? Content … Continue reading Content Re-packaging: How To Finally Make Your Content Strategy Work
