Category Archives: Case Studies

3 case studies of duplicate content consolidation

Columnist Chris Long shares examples of how he addressed duplicate and similar website content to improve organic search performance for his clients. Chris Long on November 15, 2017    It’s commonly held that duplicate or substantially similar content is bad for SEO. When Google finds duplicate content, this creates a conflict for the algorithm. Essentially, … Continue reading 3 case studies of duplicate content consolidation

Memories of A Content Marketing Guru (2): Optimizing Customer Experience [Case Study]

By Heba Hosny November 14th, 2017   Throughout my article Memories of A Content Marketing Guru (1), I detailed proven customer retention tactics as well as content marketing best practices based on my personal experience. In this article, I will be presenting a detailed case study showcasing how to create a stellar customer experience (CX) during … Continue reading Memories of A Content Marketing Guru (2): Optimizing Customer Experience [Case Study]

Search, Website Slowdowns Can Cost Brands $20 Million Annually, Study Says

Search, Website Slowdowns Can Cost Brands $20 Million Annually, Study Says by Laurie Sullivan , Staff Writer @lauriesullivan, September 7, 2017 Website performance and IT issues cost brands roughly $20 million annually — about $1.5 million due to slowdowns and $18.5 million due to general site issues — for those analyzed in the study despite … Continue reading Search, Website Slowdowns Can Cost Brands $20 Million Annually, Study Says

5 Keys to Creating Killer Case Studies – Even If You’re Totally Swamped

Rachel Foster — June 26, 2017 Follow @CopywriterTO — June 26, 2017 Case studies are one of the most powerful items in your B2B marketing toolbox. According to a Content Marketing Institute study, B2B marketers called customer testimonials and case studies their most effective content. Meanwhile, Dimensional Research found that 90% of buyers who read … Continue reading 5 Keys to Creating Killer Case Studies – Even If You’re Totally Swamped

Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]

Google’s index has been shifting toward ‘mobile-first,’ making mobile pages the default pages for ranking purposes. Columnist Glenn Gabe uses a case study to illustrate some of the issues this might pose for site owners. Glenn Gabe on December 16, 2016   This fall was packed with announcements about Google’s mobile-first index. First, Gary Illyes … Continue reading Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]

How to Repurpose a Case Study (Plus 21 Specific Ideas)

by Elisa Silverman July 22, 2016 Follow @ElisaKaphaJuly 22, 2016 A well-done case study is a fantastic, evergreen piece of content. No wonder they rank as the most effective form of written B2B content, and third most effective B2B content marketing tactic overall – just behind in-person events and webinars. Producing a case study requires … Continue reading How to Repurpose a Case Study (Plus 21 Specific Ideas)