Tag Archives: Finally

Revenue Growth Finally Becomes Top Marketing Metric In 2015: Report

by Laurie Sullivan, January 12, 2015  Revenue growth has become the top metric for marketers looking to quantify budgets. In fact, 32% of participants in a survey released Monday named revenue growth No. 1, followed by customer satisfaction at 30%, and return on investment at 23%. CEOs have become more involved in marketing, requiring hard numbers … Continue reading Revenue Growth Finally Becomes Top Marketing Metric In 2015: Report →

Finally, Small Business Social Media Is Evolving

By Amber Osborne, Published October 29, 2014 These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” I’ve noticed in the last year or so that there has been a dramatic shift in many small businesses’ approach. Instead of the more traditional “get-more-likes-and-followers” social marketing techniques, … Continue reading Finally, Small Business Social Media Is Evolving →