The most widely disparaged aspect of Advanced Campaigns is eliminated at last. Contributor Andy Taylor extols the change, explains what it means for marketers and makes a couple of suggestions for further improvement. Andy Taylor on May 27, 2016 Just last week, I submitted this column with the title, “Is it time for Google to … Continue reading Well played, Google: Advertisers (finally) get more device bidding controls
By Ann Smarty November 3rd, 2015 We live in a crazy world… We live in the world where everything has already been written and it’s impossible to be the first to break any news or simply write about anything. How do you make your content marketing meaningful without creating a copy of a copy? Content … Continue reading Content Re-packaging: How To Finally Make Your Content Strategy Work
Tom GimbelAugust 14, 2015 There are a record number of job openings out there today, and the perfect one is waiting for you. But how can you get the attention of a busy hiring manager with a lot on their plate? How do you show you’re the perfect candidate for the role? Here are 6 … Continue reading Looking For Your Dream Job? 6 Tricks For (Finally) Getting Noticed
Mark SchaeferJune 2, 2015 There was a great Harvard Business Review article recently on CEOs and social media. There has been a dramatic change in just a few years and it’s worth sharing a few of the survey results and thoughts on what this means to you. An analysis found that 80 percent of the … Continue reading CEOs Are Finally Embracing Social. What Does It Mean To You?
by Laurie Sullivan, January 12, 2015 Revenue growth has become the top metric for marketers looking to quantify budgets. In fact, 32% of participants in a survey released Monday named revenue growth No. 1, followed by customer satisfaction at 30%, and return on investment at 23%. CEOs have become more involved in marketing, requiring hard numbers … Continue reading Revenue Growth Finally Becomes Top Marketing Metric In 2015: Report
By Amber Osborne, Published October 29, 2014 These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” I’ve noticed in the last year or so that there has been a dramatic shift in many small businesses’ approach. Instead of the more traditional “get-more-likes-and-followers” social marketing techniques, … Continue reading Finally, Small Business Social Media Is Evolving
This column is still about career advice but personal finance is a career issue. As a recruiter, I have rescinded job offers because of adverse credit checks. As a career coach, I have seen even my most senior, experienced professionals trapped in jobs they can’t stand because they don’t have the savings to move to … Continue reading Finally Some Unconventional Personal Finance Advice: Get WILD
