Google Labs Returns With Futuristic AR, VR Focus Laurie Sullivan @lauriesullivan, November 11, 2021 Google Labs is back, the company confirmed, but this time around it’s the internal name given to a new team created under a reorganization that aims to gather the company’s innovative projects and long-term bets under one roof. “Clay Bavor has … Continue reading Google Labs Returns With Futuristic AR, VR Focus
Stacey Rudolph — January 28, 2020 Here we are. Businesses are evolving and customers are expecting more from retailers in terms of customer service and quality product delivery that meet their expectation. In short, customers expect to get value for their money and part of that expectation being able to purchase exactly what they are … Continue reading Why Your Business Cannot Afford Not to Include Augmented Realty in 2020 [Infographic]
How Will Augmented Reality Change Publishing? by Rob Williams , November 29, 2019 The New Yorker this week added a humorous augmented-reality feature to its mobile app to show the hidden thoughts of inanimate objects. The AR activation is another sign of how publishers are experimenting with the latest digital technologies to entertain and inform … Continue reading How Will Augmented Reality Change Publishing?
Amping Up The Power Of Packaging With AR by Mauricio Ruiz , August 1, 2019 It’s because online commerce is winning the convenience game that physical shopping has to be about providing experiences. While all the elements of an in-store purchase need to evolve to rise to this challenge –from the environment design to the … Continue reading Amping Up The Power Of Packaging With AR
At MarTech West, Digi-Capital’s Isabelle Hierholtz talked mobile AR strategy, and how brands like Houzz, Olay and Walmart are successfully leveraging it. Amy Gesenhues on April 16, 2019 Isabelle Hierholtz, the user strategy director for the AR/VR/XR advisor company Digi-Capital, believes mobile AR advertising offers companies an easy place to start when trying to … Continue reading The retailers and brands delivering first-rate mobile AR experiences
Augmented Reality And The Construction Industry The construction industry has been a bit sluggish in terms of change. This is bound to change as a result of the Integration of Technology into construction operations. The construction industry has begun to appreciate the benefits of technological advancement. Professionals in construction are now capitalizing on cloud data … Continue reading Augmented Reality And The Construction Industry
The Beginner’s Guide to Virtual and Augmented Realities Virtual reality and augmented reality, they seem to be hot buzzwords which have all heard before. But what do they really mean and what sets them apart from each other? In this post we’ll take a closer look. What is Virtual Reality (VR)? In simple terms, VR … Continue reading The Beginner’s Guide to Virtual and Augmented Realities
I’ll Take Reality With Side Of Augmentation, Please by Gord Hotchkiss , Featured Contributor, (October 16, 2018) We don’t want to replace reality. We just want to nudge it a little. At least, that seems to be the upshot of a new survey from the International law firm Perkins Coie. The firm asked start-up founders, … Continue reading I’ll Take Reality With Side Of Augmentation, Please
Austin Fracchia — September 20, 2018 Follow @AustinFracchia — September 20, 2018 It wasn’t until a bunch of people started hunting for imaginary creatures, often in places they weren’t supposed to be, that industry professionals were convinced of the potential of augmented reality. While the success of Pokémon Go has tapered off, and we are … Continue reading Is Now The Time To Use Augmented Reality In Your Business?
Contributor Adam Dorfman tells marketers what they need to know and how they might benefit from the upcoming launches of four AR games. Adam Dorfman on May 4, 2018 This summer could be either a boom or bust for augmented reality (AR) games and brick-and-mortar businesses. Four major AR games are coming that could … Continue reading Augmented reality games: Will this summer’s releases be booms or busts?