Category Archives: Augmented Reality

How Will Augmented Reality Change Publishing?

How Will Augmented Reality Change Publishing? by Rob Williams , November 29, 2019 The New Yorker this week added a humorous augmented-reality feature to its mobile app to show the hidden thoughts of inanimate objects. The AR activation is another sign of how publishers are experimenting with the latest digital technologies to entertain and inform … Continue reading How Will Augmented Reality Change Publishing?

The retailers and brands delivering first-rate mobile AR experiences

At MarTech West, Digi-Capital’s Isabelle Hierholtz talked mobile AR strategy, and how brands like Houzz, Olay and Walmart are successfully leveraging it. Amy Gesenhues on April 16, 2019   Isabelle Hierholtz, the user strategy director for the AR/VR/XR advisor company Digi-Capital, believes mobile AR advertising offers companies an easy place to start when trying to … Continue reading The retailers and brands delivering first-rate mobile AR experiences

Augmented Reality And The Construction Industry

Augmented Reality And The Construction Industry The construction industry has been a bit sluggish in terms of change. This is bound to change as a result of the Integration of Technology into construction operations. The construction industry has begun to appreciate the benefits of technological advancement. Professionals in construction are now capitalizing on cloud data … Continue reading Augmented Reality And The Construction Industry

Is Now The Time To Use Augmented Reality In Your Business?

Austin Fracchia — September 20, 2018 Follow @AustinFracchia — September 20, 2018 It wasn’t until a bunch of people started hunting for imaginary creatures, often in places they weren’t supposed to be, that industry professionals were convinced of the potential of augmented reality. While the success of Pokémon Go has tapered off, and we are … Continue reading Is Now The Time To Use Augmented Reality In Your Business?

Augmented reality games: Will this summer’s releases be booms or busts?

Contributor Adam Dorfman tells marketers what they need to know and how they might benefit from the upcoming launches of four AR games. Adam Dorfman on May 4, 2018   This summer could be either a boom or bust for augmented reality (AR) games and brick-and-mortar businesses. Four major AR games are coming that could … Continue reading Augmented reality games: Will this summer’s releases be booms or busts?