Category Archives: Client Acquisition

How to Improve Your Client Onboarding Process This Year

Taylor Gordon — January 19, 2018 — January 19, 2018 coffeebeanworks / Pixabay Creating a system for onboarding clients is one of the most important aspects of your business. It’s the first time that you’re making an impression. Having a disorganized client onboarding process can leave people confused and make it challenging to do your … Continue reading How to Improve Your Client Onboarding Process This Year

5 Places You Can Use Client Video Testimonials To Book New Business

Amanda Abella — October 27, 2017 — October 27, 2017 WerbeFabrik / Pixabay As a business owner, you’ve likely heard of the importance of gathering written testimonials for your business. You likely have them on your website and maybe on a sales page, but that’s it. You’re also probably wondering whether or not it’s working. … Continue reading 5 Places You Can Use Client Video Testimonials To Book New Business

How to avoid the “Agency Measurement Paradox” and win client confidence

When an agency presents data that exceeds ROI goals, marketers tend to be skeptical. So how can agencies build client confidence? Contributor Rex Briggs shares five suggestions. Rex Briggs on October 25, 2017   For decades now, marketing executives have demanded better analytics and data to judge both the performance of their campaigns and their … Continue reading How to avoid the “Agency Measurement Paradox” and win client confidence

How an Ideal Client Avatar Helps You Better Connect with Your Website Prospects

Susan Friesen — October 23, 2017 Follow @eVisionMedia — October 23, 2017 When visitors come to your website they want to know if you understand their issues and can help them. I have found many businesses falter when it comes to connecting with potential customers. They write about their products and services but forget it’s … Continue reading How an Ideal Client Avatar Helps You Better Connect with Your Website Prospects

3 Principles of a Successful Client Onboarding Process

Eric Taussig — July 5, 2017 Follow @erictaussig — July 5, 2017 Making the client onboarding process successful is crucial for any service company. When done well, your onboarding process is the mechanism through which your business development and/or sales team does an elegant handoff to your service delivery people. This instills confidence in your … Continue reading 3 Principles of a Successful Client Onboarding Process