Category Archives: Client Acquisition

Stop Changing Your Mind About Your Ideal Client – Because You’re Leaving Money on the Table…

Betsy Kent July 19, 2020 In your quest to get clear about your ideal client (or customer), you’ve probably come across this: Finding Your Ideal Customer – 32 Questions You Should Ask. That list has made it a very popular post. It’s pretty clear that thousands of business owners are trying to find clarity around … Continue reading Stop Changing Your Mind About Your Ideal Client – Because You’re Leaving Money on the Table…

5 Effective Ways to Get Clients to Pay Twice As Much

Renzo Costarella — December 31, 2019 Making more money for your services is always a good thing. There is a fine balance to strike, though, because of market dynamics. Charge too little and you will not generate enough revenue. Charge too much, and your customers/clients might look for another service. Perfecting your pricing strategy can … Continue reading 5 Effective Ways to Get Clients to Pay Twice As Much

How to Defeat Imposter Syndrome and Attract Clients at the Same Time

Matt Ambrose — November 6, 2019 Follow @mattambrose Does seeing your copy on a website fill you with pride? Or a painful itch that still you’ve got a LOT more sculpting to do? Imposter syndrome can follow us around like a black shadow. It lurks. A creeping sensation that’s just waiting for a project to … Continue reading How to Defeat Imposter Syndrome and Attract Clients at the Same Time

How agencies can better engage with clients using agile

Flexible contracts and a team-based strategy are key to creating an effective agile organization. Stacey Ackerman on August 7, 2019 Agencies are faced with a growing challenge – many of their corporate clients are transforming to agile and the ways they’ve always worked together needs to change, but how? I’ve seen corporate marketing departments embark … Continue reading How agencies can better engage with clients using agile

Why clients in-house and what agencies can (and can’t) do about it

Clients moving services in-house isn’t a new challenge, but our survey found it tops the list of digital agency concerns. Amy Gesenhues on February 1, 2019  Client in-housing has always been a factor for agencies, but the availability of ad tech and martech, the rise of automation and data management requirements have added new pressures. … Continue reading Why clients in-house and what agencies can (and can’t) do about it