Constantine Yurevich October 2, 2020 Urchin, later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. The solution was perfect—for earlier times: People used mostly one device. Smartphones were rare. Advertisers avoided mobile apps and browsers because user experience was, at that time, horrible. … Continue reading How Machine Learning Can Finally Solve “(direct)/(none)”
Veronica Krieg — March 9, 2020 Have you ever heard of Flashbulb memory? Flashbulb memory is our tendency, as humans, to only remember experiences where our emotions run high. The thrilling time we went skydiving. The upset we felt when we didn’t get that promotion. Or, the infuriating call we had with a red-hot customer … Continue reading Call Center Improvement Strategies that Work: 4 Ways to Offer Your Agents Instant Feedback and Finally Deliver on Your Customer Experience Promises
Marketers Finally Learning How To Optimize Search Spend, Data Shows by Laurie Sullivan , Staff Writer @lauriesullivan, October 25, 2019 Marketers spent 7% more on search ads in the third quarter of 2019, compared with the year-ago quarter. Paid-search impressions grew 29% year-over-year. Clicks rose 15% YoY — but not at the same pace as impressions, … Continue reading Marketers Finally Learning How To Optimize Search Spend, Data Shows
Karl Sakas — August 13, 2019 Follow @KarlSakas — August 13, 2019 Ready to stop agency scope creep? It’s harder than you think… but easier when you know why. During an Agency Roadmap milestone call, a client asked if I could do some additional financial analysis. I said I was glad to add it—but since … Continue reading Agency Scope Creep: Why You Keep Doing Free Work For Your Clients… and How to Finally Stop
Taylor Gordon — January 2, 2019 — January 2, 2019 athree23 / Pixabay You may think of freelance job boards as a place with work that doesn’t pay well. But recently, I saw my highest paying client post an ad looking for more writers on a job board. There were also other companies posting projects … Continue reading How to Finally Land a Job from a Freelance Job Board
Fred Ulrich — November 30, 2018 — November 30, 2018 For those of us who work in the payments industry, contactless payments and contactless cards have been something of a white whale for close to 20 years now. Always out there, just about to catch-on, if only… A brief history of contactless paymentsThere’s a history … Continue reading Contactless Cards Are Finally Ready for Prime Time (No, This Time We *Really* Mean It!)
Kate Rose — June 26, 2018 Follow @rosemcgrory — June 26, 2018 You may have heard in the news this week that Unilever have called out the amount of fraud within the social media industry, and Instagram in particular. Their Chief Marketing and Comms Officer, Keith Weed, has stated that none of their brands will … Continue reading Are We Finally Calling Time on Social Media Fraud?
Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook’s own advertising products. Adam Dorfman on June 14, 2018 For quite some time, the search industry has been wondering when Facebook is going to get serious about local search. With … Continue reading Finally! The 800 million ways Facebook gets serious about local business
Taylor Gordon — April 10, 2018 — April 10, 2018 rawpixel / Pixabay Friends, family, and other aspiring business owners always wonder how I find consistent work for my business. Recurring clients are the lifeblood of my business and many others. Recurring clients keep your income predictable and make it so you don’t have to … Continue reading How to Finally Get Recurring Clients Instead of One-Off Gigs
Contributor Peter Isaacson explores the trends driving marketers to turn their attention to the nuts and bolts of implementing account-based marketing. Peter Isaacson on March 23, 2018 ABM is growing up. It’s gone from a buzzword B2B marketers couldn’t quite make sense of to a strategy that’s becoming more and more ingrained in our … Continue reading Why marketers finally stopped talking about ABM (and started practicing it)
