Tag Archives: field

5 Key Tips for Driving Attendance at Field Events

by Howard J. Sewell Follow @hjsewellAugust 26, 2016 Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Call it Webinar overload, or perhaps the surge of interest in more personalized, high-touch, account-based marketing. Whatever the reason, in-person events are starting to be more … Continue reading 5 Key Tips for Driving Attendance at Field Events

Field Activity Management: What Is It and Why Look into It?

by Cam GarrantAugust 21, 2016 The Merriam-Webster dictionary defines management as “the act or art of managing: the conducting or supervising of something (as a business)”. For organizations with employees who operate in the field on a daily basis, this definition only scratches the surface of what management means. Merchandising companies, organizations that perform routine … Continue reading Field Activity Management: What Is It and Why Look into It?

Order Writing Best Practices for Field Sales Teams

by Alden Morse June 16, 2016June 16, 2016 Mobile order writing allows a field sales team to eliminate paper from their ordering process, reducing the number of people involved in getting orders filled, and increasing order accuracy. Rather than carting around catalogs and order forms, you can take a mobile device loaded with the mobile … Continue reading Order Writing Best Practices for Field Sales Teams

20 Ways to Become the “Go-to Expert” in Your Field

by Martha Spelman April 14, 2016 Follow @marthaspelmanApril 14, 2016 When you make the effort to stand out, you get noticed…and you get business. Recognition as a thought leader in one’s industry is key to gaining credibility and building trust for one’s business. Becoming the “Go-to Expert” in a field leads to an invaluable perception … Continue reading 20 Ways to Become the “Go-to Expert” in Your Field

Do NFL Teams Have to Win on the Field to Win at Social Media?

by Rebecca Lee White February 4, 2016 Follow @rleewhiteFebruary 4, 2016 NFL teams were among the earliest pioneers to use social media as a way to engage and interact with their fans. We’ve seen teams use social to distribute content of all kinds: highlights, in-game updates, injury reports, and even some friendly camaraderie with other … Continue reading Do NFL Teams Have to Win on the Field to Win at Social Media?

How Field Merchandising Audits Can Lead To Improved Business Strategies

by Victoria Vessella January 5, 2016January 5, 2016 Conducting regular merchandising audits is essential for any business competing in the retail arena. These types of audits are crucial for ensuring that your product is being properly displayed and is well-stocked at a given retail location. If field reps are able to perform thorough field merchandising audits … Continue reading How Field Merchandising Audits Can Lead To Improved Business Strategies

The New “Regional CMO”: How Field Marketing Content Drives Modern B2B Field Marketing [Infographic]

by Erica Lindberg November 10, 2015November 10, 2015 The role of the B2B field marketer has undergone a monumental shift—and field marketing content sits at the center of transformation. Once considered “the last mile” of marketing, implying that marketing strategies and supporting content were forcibly “handed down” from corporate, the B2B field marketer has re-emerged … Continue reading The New “Regional CMO”: How Field Marketing Content Drives Modern B2B Field Marketing [Infographic]