Category Archives: Business Skills

5 Ways Operations Hub Can Fuel Your RevOps Strategy

Kelly Groover November 11, 2021 Are you ready to jump on the RevOps train? RevOps is a business strategy that maximizes your revenue potential by aligning your marketing, sales, and service processes and platforms. If that perked your ears up, you’ll want to learn more about Operations Hub from HubSpot. Operation Hub connects your apps … Continue reading 5 Ways Operations Hub Can Fuel Your RevOps Strategy →

How Do Systems Differ In a Conscious Business?

Business Skills

Lucy Spencer October 27, 2021 The popularity of operating a business following conscious business practices is growing. Businesses finally understand the importance of looking at the wider implications of their decisions. But how do the systems in a conscious business differ from those in a standard business? At some level, they don’t. A conscious business … Continue reading How Do Systems Differ In a Conscious Business? →

12 Things to Consider When Buying or Selling an Online Business

Business Skills

Joanne Camarce May 21, 2021 Over the past year, there’s been a significant shift toward online consumerism, with all kinds of businesses selling products online. As Peter Sheldon, Senior Director of Commerce Strategy at Adobe, puts it, “It became clear that there are no boundaries for e-commerce — almost any product regardless of cost, size … Continue reading 12 Things to Consider When Buying or Selling an Online Business →

Bitesize: What Is a Propensity Model?

Business Skills

Henry Carless April 23, 2021 A propensity model is a statistical analysis of your target audience that predicts their future actions, using a range of datasets that typically includes demographics, psychographics (eg: interests) and previous behaviour. For example, you could create a propensity model for existing customers using their personal data, purchase history and actions … Continue reading Bitesize: What Is a Propensity Model? →

Does My Business Need a DBA?

Business Skills

Deborah Sweeney January 18, 2021 Have you ever considered doing business under a name that is different from your current business name? Small businesses are able to do this by filing for a doing business as name, or DBA. This is a public registration of a name under which you plan to do business. If … Continue reading Does My Business Need a DBA? →

Why Your Employee Approach Can Undermine Business Success

Business Skills

Merilee Kern January 13, 2021 Expert’s game changing performance management strategy a boon for business owners, department heads and human resource managers If you want to be the best and grow your business, not only do you have to hire and reward the best … you must either develop or remove the rest. It’s that … Continue reading Why Your Employee Approach Can Undermine Business Success →

Keys to Business Success: Hiring the Right People to Achieve Success

Business Skills

Angela Hausman, PhD December 23, 2020 Photo by Julian V from Pexels Today, in my series on the keys to business success, we’re talking about the impact of employees on that success. While in years past, employers often thought of employees as replaceable cogs in the infinite wheel that kept their business running. Hire anyone … Continue reading Keys to Business Success: Hiring the Right People to Achieve Success →

Gratitude is essential right now

Business Skills

Digital marketers are a tight community of people who know how to solve problems and help each other. We can get through this together. Amanda Milligan on March 18, 2020 I didn’t always buy into gratitude practice. I thought it was naive and corny — akin to the “Live Love Laugh” signs you see at … Continue reading Gratitude is essential right now →

One of the Biggest Things to Overcome So You Can Be Truly Successful in Business

Business Skills

Maini Homer — March 13, 2020 Photo by BBH Singapore on Unsplash This one has been a major one for me. For many years, because I was so worried about what others would do or say, I didn’t do what I could have. There were business ideas I never ran with because I was afraid … Continue reading One of the Biggest Things to Overcome So You Can Be Truly Successful in Business →

Q&A on Personalization Management Offices (PMOs)

Business Skills

Sara Card — January 10, 2020 The personalization market continues to mature as demand continues to rise. According to a Gartner report from last month, “Personalization is now a strategic imperative. It has evolved from a ‘nice to have’ to a ‘need to have.’” That’s because, for B2B and B2C companies across industries, recognizing their … Continue reading Q&A on Personalization Management Offices (PMOs) →