Category Archives: Business Skills

Q&A on Personalization Management Offices (PMOs)

Sara Card — January 10, 2020 The personalization market continues to mature as demand continues to rise. According to a Gartner report from last month, “Personalization is now a strategic imperative. It has evolved from a ‘nice to have’ to a ‘need to have.’” That’s because, for B2B and B2C companies across industries, recognizing their … Continue reading Q&A on Personalization Management Offices (PMOs)

Looking Forward: “Purpose Over Profit” Will Drive the Big Business Strategy Trends of the Next Decade

Jeanne Hardy — March 24, 2019 Follow @creativebizinc — March 24, 2019 geralt / Pixabay If there is one major theme that will drive business trends over the next decade, it is the idea that purpose should come before profit. In 2018, Larry Fink, of BlackRock fame, penned a controversial letter asking companies to “serve … Continue reading Looking Forward: “Purpose Over Profit” Will Drive the Big Business Strategy Trends of the Next Decade

The Multi-Billion-Dollar Opportunity Behind the 80% of Employees We’re Neglecting

Joelle Kaufman — March 2, 2019 — March 2, 2019 The secret is out: The most successful companies in the world are the ones that understand their employees are their greatest competitive asset. What’s baffling, though, is that most enterprises today are fundamentally neglecting 80 percent of their workforce when it comes to communication and … Continue reading The Multi-Billion-Dollar Opportunity Behind the 80% of Employees We’re Neglecting

8 Steps to Positioning Your Strategic Business Value

Bob Apollo — October 9, 2018 Follow @bobapollo — October 9, 2018 stevepb / Pixabay In complex B2B sales environments – particularly ones that involve multiple stakeholders and lengthy and often complicated buying journeys – it’s unwise to rush to propose your solution the moment a prospective customer acknowledges or implies that they may have … Continue reading 8 Steps to Positioning Your Strategic Business Value

3 Attributes of Excellent Organizations – Learn, Lead, Last

Gary Harpst — August 31, 2018 — August 31, 2018 Excellent organizations have three primary attributes according to our field research. First, they are learning organizations. Individuals in the organization should be like members of an Olympic team, where the best keep learning how to get better. Second, excellent organizations have clearly defined areas in … Continue reading 3 Attributes of Excellent Organizations – Learn, Lead, Last