The key to a successful transformation proves to be a focus on core values. Robin Kurzer on April 3, 2018 Every day we hear of more and more well-known traditional brands shutting their doors. There’s no shortage of thoughts as to why this is happening (retail apocalypse, anyone?), but in many instances, it’s a … Continue reading Everything old is new again: How some traditional brands have used martech to support growth
Andrew Heikkila — March 30, 2018 Follow @AndyO_TheHammer— March 30, 2018 According to Bill Gross, the founder of Idealab, there’s one factor that successful startups have all seem to have in common. “I tried to look at what factors actually accounted the most for success and failure across all of these companies, and the results … Continue reading Timing is Everything: How to Succeed and Fail Properly
Jessica Thiefels — March 22, 2018 — March 22, 2018 Discounts are a valuable tool in your ecommerce toolbox when used correctly. Many retail professionals speak of the negative effects of discounts—reducing the value of your business, decreasing overall revenue, etc.—but these are only true if you don’t do it right. In which case, discounts … Continue reading Everything Ecom Sellers Need to Know About Offering Effective Discounts
Contributor Allen Martinez provides an overview of the why and how of video marketing, including an important primer on how you can get started. Allen Martinez on February 8, 2018 When’s the last time you were choked up by an AdWords sentence? In 2018, text is easy to skim right over, thanks to the … Continue reading Everything a CMO needs to know about video marketing in 2018
Looking to take advantage of this new Google My Business feature? Columnist Joy Hawkins explains how to get started with Google Q&A. Joy Hawkins on January 26, 2018 Google launched the Questions and Answers feature in August of 2017, but it has been surprisingly underutilized by both marketers and small business owners. I’m going … Continue reading Google Questions and Answers: Everything you need to know
John Hawthorne — January 8, 2018 — January 8, 2018 Imagine you have an idea and need some funding. You go to a bank. Right? You might have a conversation like this: “Hey, Bank Loan Officer, I’ve got a fantastic idea, but need cash to get it off the ground.” “No.” “But…” “Fine. I’ll need … Continue reading Everything You Need To Know About Crowdfunding In 2018
John Hawthorne — December 17, 2017 — December 17, 2017 Congratulations on deciding to become an online entrepreneur! You have a great idea and you can’t wait to get your product or service out there on the web. But, there are a lot of steps to take before opening your eCommerce business. After all, you … Continue reading Everything You Need To Create A Business Plan For Your eCommerce Store
People-based Marketing: Everything Old is New Again by Justin Schuster , October 30, 2017 On the surface, people-based marketing appears to be a relatively recent innovation. The term was coined by Facebook in 2014 to describe how CRM data could be matched to Facebook accounts for targeting. Now the term has grown to encompass both … Continue reading People-based Marketing: Everything Old is New Again
Ana Gotter — October 26, 2017 Follow @ana_gotter — October 26, 2017 From a marketing standpoint, Twitter presents two enormous challenges: it’s difficult to stand out in users feeds, and the limited character count makes it difficult to get a full point across succinctly. Video can help tackle both of these challenges. Twitter video will … Continue reading Everything You Need to Know About Twitter Video
Kimberly Studdard — October 21, 2017 — October 21, 2017 TeroVesalainen / Pixabay With blogging and social media on the rise, many people feel as if social media is king. While being seen and heard isn’t a bad thing, there are more important (and better) ways that you could be building your business. I’ve found … Continue reading Social Media Isn’t Everything (+ What You Need To Do To Grow Your Business)
