Tag Archives: Everything

Why You Should Question Everything

Steve Masters — October 6, 2017 Follow @masterstips— October 6, 2017 One day, Tiger Woods was playing in the British Open, up near Liverpool. He was teeing up on the 1st tee and he heard a man tutting in the crowd. “Looks easy,” he heard the man say. Tiger went up to the man and … Continue reading Why You Should Question Everything →

LinkedIn Video Marketing: Everything Businesses Need to Know

LinkedIn Marketing

Ana Gotter — October 3, 2017 — October 3, 2017 More and more social media sites are adding native video to their platforms, and LinkedIn is the latest to do so. In a feature that’s been rolling out for about a little over a month, LinkedIn users can now (or will soon be able to) … Continue reading LinkedIn Video Marketing: Everything Businesses Need to Know →

Even for email, experience is everything

Email Marketing Tips

While campaign numbers and email platforms are important, columnist Jose Cebrian believes marketers can’t afford to ignore the experience their subscribers are getting. Jose Cebrian on September 25, 2017 I attended an event for email marketers earlier this month, and it made me… think. In the context of email, I am often focused on … Continue reading Even for email, experience is everything →

Everything You Need to Know Before Buying a Franchise

Franchise Acquisition

Bruce Hakutizwi — September 22, 2017 Follow @BizForSaleUS — September 22, 2017 Photo by Mike Petrucci on Unsplash If you’ve ever considered owning a business of your own, the option of buying a franchise has to be a serious consideration. Of course, deciding between buying a franchise or an independent location involves a number of … Continue reading Everything You Need to Know Before Buying a Franchise →

Calling All Email Marketers: Here’s Everything You Need to Know About GDPR

Email Marketing Tips

Kristen Dunleavy — September 17, 2017 Follow @KristenWritesIt — September 17, 2017 TeroVesalainen / Pixabay Is May 25, 2018 a big day in your life? It certainly will be if you are an email marketer who does business in the European Union. And that’s even if you are based in the United States. It’s the … Continue reading Calling All Email Marketers: Here’s Everything You Need to Know About GDPR →

Pinterest Images: Everything You Need to Know to Catch Your Customer’s Eye

Customer Engagement

Marcia Layton Turner — August 7, 2017 — August 7, 2017 FirmBee / Pixabay Where do people today typically go to scope out possible purchases? No, not to a brick and mortar storefront, or to the mall, or even to a mega-retailer like Amazon. In fact, more than 175 million active users head to Pinterest … Continue reading Pinterest Images: Everything You Need to Know to Catch Your Customer’s Eye →

Everything You Need to Create a Winning Facebook Marketing Strategy

Facebook Marketing

Carlo Pacis — August 2, 2017 — August 2, 2017 In the morning of June 27, 2017, Facebook hit the 2 billion user milestone. 2 billion. To put this into perspective, if Facebook were a continent, it would be the second-largest in the world behind only Asia. This massive population is made up of every … Continue reading Everything You Need to Create a Winning Facebook Marketing Strategy →

Everything You Want To Know About The Facebook News Feed

Facebook News Feed

By Nadiia Gryshchenko July 28th, 2017 Most users want to share their updates with the widest audience. But for business pages, post reach is usually one of the KPIs. The problem is that organic reach for Facebook business pages has recently decreased. The same refers to the pages of individual users. What happened and … Continue reading Everything You Want To Know About The Facebook News Feed →

How to test (and perfect) nearly everything in PPC

PPC Strategies

Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing. Andreas Reiffen on July 27, 2017 PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of … Continue reading How to test (and perfect) nearly everything in PPC →

Everything You Need to Know About Google Shopping for Ecommerce

Google Shopping

Andy Beohar — July 17, 2017 Follow @sevenatomsbuzz — July 17, 2017 Modern consumers rarely make purchases without doing some level of online research first. And why not? The internet has made it incredibly easy to find the best deal for pretty much anything you want. As an ecommerce store owner, the trick is figuring … Continue reading Everything You Need to Know About Google Shopping for Ecommerce →