Bruce Hakutizwi — September 22, 2017 Follow @BizForSaleUS — September 22, 2017 Photo by Mike Petrucci on Unsplash If you’ve ever considered owning a business of your own, the option of buying a franchise has to be a serious consideration. Of course, deciding between buying a franchise or an independent location involves a number of … Continue reading Everything You Need to Know Before Buying a Franchise
Kristen Dunleavy — September 17, 2017 Follow @KristenWritesIt — September 17, 2017 TeroVesalainen / Pixabay Is May 25, 2018 a big day in your life? It certainly will be if you are an email marketer who does business in the European Union. And that’s even if you are based in the United States. It’s the … Continue reading Calling All Email Marketers: Here’s Everything You Need to Know About GDPR
Marcia Layton Turner — August 7, 2017 — August 7, 2017 FirmBee / Pixabay Where do people today typically go to scope out possible purchases? No, not to a brick and mortar storefront, or to the mall, or even to a mega-retailer like Amazon. In fact, more than 175 million active users head to Pinterest … Continue reading Pinterest Images: Everything You Need to Know to Catch Your Customer’s Eye
Carlo Pacis — August 2, 2017 — August 2, 2017 In the morning of June 27, 2017, Facebook hit the 2 billion user milestone. 2 billion. To put this into perspective, if Facebook were a continent, it would be the second-largest in the world behind only Asia. This massive population is made up of every … Continue reading Everything You Need to Create a Winning Facebook Marketing Strategy
By Nadiia Gryshchenko July 28th, 2017 Most users want to share their updates with the widest audience. But for business pages, post reach is usually one of the KPIs. The problem is that organic reach for Facebook business pages has recently decreased. The same refers to the pages of individual users. What happened and … Continue reading Everything You Want To Know About The Facebook News Feed
Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing. Andreas Reiffen on July 27, 2017 PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of … Continue reading How to test (and perfect) nearly everything in PPC
Andy Beohar — July 17, 2017 Follow @sevenatomsbuzz — July 17, 2017 Modern consumers rarely make purchases without doing some level of online research first. And why not? The internet has made it incredibly easy to find the best deal for pretty much anything you want. As an ecommerce store owner, the trick is figuring … Continue reading Everything You Need to Know About Google Shopping for Ecommerce
Amanda Murray — July 14, 2017 Follow @amanda1murray — July 14, 2017 What if there was a way to improve click-through rate, drive more traffic to your website, and better delight users, all in 160 characters or less? It’s all possible when you take the time to add well-crafted meta descriptions to your website. In … Continue reading Everything You Need to Know About Meta Descriptions
Bob Hutchins — June 20, 2017 Follow @Bobhutchins — June 20, 2017 Social media marketing is a rapidly changing landscape, but perhaps nothing these days changes faster than video. As I wrote a few months ago, video is the medium for social in 2017. Internally, we’ve given a lot of thought this year to the … Continue reading Everything You Need to Know NOW About Social Video Marketing
You think you’re doing pretty well until a colleague comes back from a conference spouting buzzwords and asking questions. Columnist Jeff Allen gets past the hype and reveals the key questions you should be asking about your company’s data practices. Jeff Allen on June 20, 2017 Your boss or colleague has gone on another … Continue reading Five indicators of whether you’re doing everything you should with your business’s data
