Tag Archives: CUSTOMER

Why Email Marketing Is Still One of the Best Customer Acquisition Channels of 2017

AJ Agrawal — June 1, 2017 Follow @ajalumnify— June 1, 2017 Despite how often we’ve heard about the death of email, it just isn’t going anywhere. Think about it: the first activity of many people’s work day is to check emails, and the default activity when idle – like waiting in line or hanging out … Continue reading Why Email Marketing Is Still One of the Best Customer Acquisition Channels of 2017 →

3 reasons why customer identity should top retailers’ 2017 holiday wish lists

Retail Marketing

Retailers, are you prepared for the holiday season? Columnist Mike Sands notes that this year, customer identity will be critical for engaging holiday shoppers with easy, convenient and frictionless experiences. Mike Sands on May 30, 2017 For all the buzz about creating superior customer experiences, marketers still seem to be falling flat heading into … Continue reading 3 reasons why customer identity should top retailers’ 2017 holiday wish lists →

8 Questions to Ask Yourself Before Starting a Customer Community

Customer Communication

Vitaliy Verbenko — May 29, 2017 Follow @helpracing— May 29, 2017 There was a time when customer communities were seen as unpractical and burdensome. With the success of social media and mobile users, many brands have since taken the lead with the engagement and growth numbers to prove it. They’ve demonstrated that online communities are … Continue reading 8 Questions to Ask Yourself Before Starting a Customer Community →

How to Create a Customer Service Employee Recognition Program

Customer Loyalty Programs

Robert C. Johnson — May 27, 2017 Follow @TeamSupportCEO— May 27, 2017 We hear compliments often in life. Whether it’s for a nice dress, a band you like, or a stunning piece of art, it feels good to be recognized for the things we care about. The same can be said regarding actions in the … Continue reading How to Create a Customer Service Employee Recognition Program →

Why Every Ecommerce Business Needs a Dedicated Customer Experience Team

eCommerce Strategies

William Harris — May 26, 2017 Follow @wmharris101— May 26, 2017 In an effort to boost sales and effectively differentiate from competitors, more ecommerce entrepreneurs and hiring managers are working hard to build dedicated customer experience teams at their companies. Why? Because competition in the ecommerce space is fierce, and simply having the best products … Continue reading Why Every Ecommerce Business Needs a Dedicated Customer Experience Team →

5 Questions To Help You Measure Customer Adoption

Customer Acquisition

Paul Philp — May 24, 2017 Follow @pphilp— May 24, 2017 Adoption is a broad concept and it differs for all businesses. Broadly, adoption is what happens between the end of onboarding and the beginning of the renewal phase. If during that lifecycle phase the customer adopted your product, adoption ends in renewal or expansion, … Continue reading 5 Questions To Help You Measure Customer Adoption →

5 Powerful Videos That Spotlight Customer Advocacy

Customer Acquisition

Mathilde Augustin — May 23, 2017 Follow @GetAmity— May 23, 2017 Achieving Customer Success can be a long and hazardous road, but there’s no reward like knowing that you’ve fostered a new advocate for your company. Advocates are customers who are so confident in the value of your service that they will go to great … Continue reading 5 Powerful Videos That Spotlight Customer Advocacy →

Mobile is not the only channel to the customer, but it’s the most powerful one

Mobile Engagement

Columnist Josh Todd makes the case for using your mobile data to inform every part of your digital marketing strategy and strengthen your relationship with your customers. Josh Todd on May 18, 2017 Mobile is a key part of the modern relationship between brands and consumers. While it is by no means the only … Continue reading Mobile is not the only channel to the customer, but it’s the most powerful one →

Say Hello To Google Customer Reviews

Google Tools

Jennifer Gwinnutt — May 18, 2017 Follow @Jenniferrgwin94— May 18, 2017 Following our blog about Google Certified Shops in early March, iWeb are here to tell you everything you need to know about Google Customer Reviews. At iWeb, we acknowledge the undeniable power of the online review and we’ve written about how customer feedback can … Continue reading Say Hello To Google Customer Reviews →

How to Get Product Managers Excited to Work with Customer Success

Customer Service

Nichole Elizabeth DeMeré — May 9, 2017 — May 9, 2017 Image created by Yasmine Sedky (@yazsedky). A Customer Success team is only as good as its information. After all, if they waited until the customers told them what’s wrong — they’d be Customer Service. In order to take a proactive role in helping customers … Continue reading How to Get Product Managers Excited to Work with Customer Success →