Tag Archives: CUSTOMER

Five Questions to Ask When a Customer or Partner Asks You to Become Compliant

Kevin Durkin — May 9, 2017 — May 9, 2017 If you operate in a regulated industry, or have customers or partners who do, being compliant is non-negotiable. If regulatory requirements mandate compliance, you’ll be required to produce certain evidence in order to be certifiably compliant. And in order for many customers to do business … Continue reading Five Questions to Ask When a Customer or Partner Asks You to Become Compliant →

Customer Communication: Using Email to Build Genuine Trust

Customer Communication

Jeff Korhan — May 5, 2017 Follow @jeffkorhan— May 5, 2017http://www.landscapedigitalinstitute.com/wp-content/uploads/2017/04/Ep62Finalauph.mp3 The best marketing for any business is not what its media says, but the actions the business takes, especially when circumstances are less than optimal. Those familiar words introduced our customer care episode two weeks ago where we revealed the leadership and marketing lessons … Continue reading Customer Communication: Using Email to Build Genuine Trust →

8 Modern Customer Support Tools For Small Businesses

Small Business Tools

Pankaj Narang — May 3, 2017 — May 3, 2017 Every small business owner out there knows that communication is the key to managing their customer support. In today’s highly-competitive world, brands need to push the envelope to win over their customers. To retain a happy customer base, they need to provide an unparalleled customer … Continue reading 8 Modern Customer Support Tools For Small Businesses →

CMO Priorities Conflict With Delivering On Customer Experience

Content Management Tools

CMO Priorities Conflict With Delivering On Customer Experience by Laurie Sullivan @lauriesullivan, April 25, 2017 New data from the CMO Club and Signal paint a conflicting picture of CMO priorities and what they plan to spend to retain existing customers and make new friends. Nearly half of CMOs say they will spend between 30% and … Continue reading CMO Priorities Conflict With Delivering On Customer Experience →

3 Keys to a Killer Social Media Customer Support Strategy

Social Media Engagement

Joei Chan — April 24, 2017 Follow @joeei— April 24, 2017 When I’m not happy with a brand, I don’t hesitate to complain on social media, and when I don’t get a response, I don’t hesitate to switch to their competitor. Sounds a bit extreme? Unfortunately, I’m not the only crazy one. Companies who ignore … Continue reading 3 Keys to a Killer Social Media Customer Support Strategy →

10 Important Customer Service Skills (and How to Identify Them)

Customer Satisfaction

Vitaliy Verbenko — April 18, 2017 Follow @helpracing— April 18, 2017 If you’ve ever hired for a customer service position, you know how important it is to settle on the right candidate. And since customer service employees are the face and voice of your brand, it’s definitely something that you can’t afford to get wrong. … Continue reading 10 Important Customer Service Skills (and How to Identify Them) →

Getting Real Business Value from Customer Journey Mapping

Customer Engagement

Joe Wheeler — April 18, 2017 — April 18, 2017 I spend a lot of time with client organizations that have invested both time and resources into mapping their customers’ journey so I have seen the gamut of touchpoint maps, emotional curves and even on one occasion, the stunning graphical portrayal of the path taken … Continue reading Getting Real Business Value from Customer Journey Mapping →

Putting Customer Pain Points at the Center of Your New Product

Product Management

Augustus Franklin — April 17, 2017 Follow @augfrank— April 17, 2017 Every marketplace has its gaps or customer pain points. Any new entrant to a market will have to scour the market for existing gaps and attempt to fill them with their business. As marketplaces evolve, so do the shape and size of these gaps. … Continue reading Putting Customer Pain Points at the Center of Your New Product →

How to Get Your Customer Success Budget Increased

Budgeting

Irit Eizips — April 14, 2017 — April 14, 2017 To scale, one needs a bigger budget. You might need additional funds to purchase a Customer Success Operations system to automate playbooks and avoid unnecessary manual work. You might need additional funds approved to hire additional Customer Success managers. Additional team members will help keep … Continue reading How to Get Your Customer Success Budget Increased →

How To Design The Perfect Customer Journey For Successful eCommerce Conversion Rate Optimization

eCommerce Conversion

By Khalid Saleh April 11th, 2017 Let’s be honest – We all would love to have a conversion funnel that converts at an incredible rate. Every shopper who visits our eCommerce website loves it and becomes a loyal customer. Sounds hard to believe, right? You guessed right, it is extremely difficult to please all kinds of … Continue reading How To Design The Perfect Customer Journey For Successful eCommerce Conversion Rate Optimization →