Sahail Ashraf — June 27, 2017 Follow @Talcontent — June 27, 2017 It takes around five times more money to find a new customer than it does to retain an existing one. And using social media to do this can often be easier than you think. The ease of use and the low cost involved … Continue reading How To Use Social Media To Increase The Value Of A Customer Relationship
By Andrea Moxham June 26th, 2017 We’re all influenced by online product reviews, whether they’re positive or negative. 61% of customers read online reviews before making a purchase decision. They help eliminate doubt among potential customers and also play a role in your search engine rank by creating new content for spiders to crawl. … Continue reading How to Get More Positive Customer Reviews [Without Being Annoying]
Alex Gutman — June 25, 2017 Follow @Cooladata — June 25, 2017 In the past, online businesses reacted to customer behavior after they moved along the path to purchase. With the release of advanced analytical tools, businesses are now empowered to not only act in a proactive fashion, but they are able to shape customer … Continue reading Unifying Data Sources Across the Customer Journey: Key to Seeing the Complete Picture
Roxanne Abercrombie — June 25, 2017 Follow @parkersoftware — June 25, 2017 An inscribed clay tablet, kept in the British Museum, is widely believed to be the world’s first recorded customer service complaint. Inscribed are the frustrations of a disgruntled customer, demanding a refund for the delivery of the wrong grade of copper. While there … Continue reading The Customer Service Graveyard [Infographic]
Kevin George — June 22, 2017 Follow @imkevin_monk — June 22, 2017 Do you get immensely happy with a certain product or service and immediately want to tell your friend about it? Well, the brand that you recommend is at gains here, as it gets a loyal customer as well as a new potential customer. … Continue reading Referral Email Marketing – The Smart Way to Widen Your Customer Base
As the lines between mobile, social and messaging become more and more blurred, contributor Rob Begg takes a look at how marketers will need to adapt to reach consumers. Rob Begg on June 19, 2017 From a marketer’s point of view, customer engagement is an art form you’re constantly trying to master. There’s no … Continue reading Customer engagement in the age of mobile, social and messaging
The EU standard for consumer data may shield users from tracking and privacy violations, but it could also become a usability nightmare. Barry Levine on June 15, 2017 About a year from now, we could be watching the Ad Tech Apocalypse. That’s when the European Union’s GDPR (General Data Protection Regulation) goes into … Continue reading Here’s how ‘customer tech’ may rescue consumers and brands from GDPR
Ascendant Network, Signal Study Confirms Customer Focus Pays Off by Laurie Sullivan @lauriesullivan, June 14, 2017 Feeling special goes along with consumers searching for a relationship with brands. Some 60% of consumers participating in a survey scheduled for release Wednesday said they favor retail brands that make them feel like a valued customer, and 42% … Continue reading Ascendant Network, Signal Study Confirms Customer Focus Pays Off
The vision of a customer-focused single entity is becoming the Holy Grail for brands. Barry Levine on June 5, 2017 If you look at what many vendors are saying these days, it’s all about customer experience. Adobe, Salesforce and Sprinklr, for instance, have redefined their identities in that direction. But reorientation is not enough, … Continue reading Beyond the martech stack: It takes an orchestra to solve the customer experience
Keith Reinhardt — June 2, 2017 Follow @FreshAddress— June 2, 2017 The Sales Funnel is a Lie! Well, maybe not an out-and-out untruth. But, as a sales model, it oversimplifies the path to purchase as a straight line from intent to purchase to loyalty. That’s why so many marketers have begun working with customer journey … Continue reading Can Your Email List Pass the Customer Journey Stress Test?
