Dana Kachan — May 8, 2019 Follow @DanaKachan — May 8, 2019 The days when businesses used to consider UX as something that should concern only designers are long gone. Smooth and engaging user experience plays a vital role in fulfilling the goals of every business. That’s why user experience design has become a priority … Continue reading Social Media + UX: The Perfect Pairing
Zillow Group is embracing bandits testing to scale and improve its personalization outcomes. Ginny Marvin on April 22, 2019 Aaron Wreblewski, AI engineer at Zillow Group, discussed the company’s bandits testing work at MarTech Conference. Zillow Group faced a problem. The online real estate database company too many personalized user experience tests it wanted … Continue reading Personalizing UX: Why Zillow Group moved beyond AB testing
Zach Heller — April 19, 2019 Follow @zheller — April 19, 2019 If you work with an SEO expert, you have encounter times when her recommendations or priorities conflict with the overall goal of improving the website. This will happen when content changes on the website are written for search engines and not for real … Continue reading Does SEO Conflict with User Experience?
Evan Futterman — April 10, 2019 — April 10, 2019 FirmBee / Pixabay User experience (UX) is an often overlooked aspect of web design. In fact, when talking to people who work in similar industries, it’s apparent that people aren’t at all sure what UX entails. Many believe that UX is merely just the end … Continue reading Why Does UX in Web Design Matter?
Dana Kachan — March 13, 2019 Follow @DanaKachan — March 13, 2019 Did you know that, according to a recent study, 79% of people who don’t like what they see on your website are going to go back and look for another one? That’s right, 8 out 10 visitors are unlikely to go through your … Continue reading 6 Tips That Can Drastically Improve Your Website’s User Experience
Matt Shealy — March 2, 2019 — March 2, 2019 In the beginning days of the world wide web, information was organized in a mass jumble with little to no attention to who would be looking at it—until Google. Google came out of the gates by creating a mission to, “organize the world’s information and … Continue reading A Business Owner’s Guide to Hiring a UI Designer
As mobile apps grow, attribution models will focus on high-quality users, the next generation of creative ad units and more experimentation. Vikas Gulati on February 18, 2019 As the number of apps available to mobile users continues to grow in 2019, we are going to see even more fierce competition among mobile app developers/publishers to … Continue reading What the big UA players will be doing (more of) in 2019
Aaron Agius — November 21, 2017 Follow @IAmAaronAgius — November 21, 2017 Stock photo User experience (UX) is arguably the most important component of a website or app. Nielsen Norman Group explains that it impacts every single element, and factors in heavily to a user’s perception of a brand. This affects everything from engagement and … Continue reading How To Fix User Experience (UX) Issues Before They Cost You Customers
If advertisers want to combat ad blocking, they need to start thinking of user expectation as the new UX and considering how that translates to native formats, believes contributor Casey Wuestefeld. Casey Wuestefeld on September 28, 2017 The rise of ad blocking has placed new emphasis on creating ads which preserve the user experience. … Continue reading Publishers need a new definition of UX: From ‘user experience’ to ‘user expectation’
Columnist Aaron Strout outlines five easy ways businesses can take advantage of existing technology/functionality to improve the customer experience on mobile. Aaron Strout on July 27, This past weekend, I bought a Nest thermostat — you know, one of those smart thermostats that looks like a round iPhone and supposedly saves thousands of dollars … Continue reading 5 ways companies can improve their mobile user experience