Category Archives: User Experience

No, the customer isn’t always right—How to get the most from your CX data

Brands influence consumer perception through the intentional design and execution of their experiences. Here are four steps to get it right. Material on February 11, 2022 In the customer experience world, memory is a powerful force that shapes consumer-brand relationships. Unfortunately, memory can be misleading.  Thanks to Nobel prize-winning psychologist Daniel Kahneman, we know that … Continue reading No, the customer isn’t always right—How to get the most from your CX data

What is User Intent? Understanding User Intent for CRO and SEO

Garry Grant November 13, 2021 What is User Intent? User intent goes beyond keywords to describe what a user is looking for when they turn to a search engine. User intent tells us the reasoning behind the keywords and phrases the user chooses. Search queries fall into three types of user intent: ? Informational: Users … Continue reading What is User Intent? Understanding User Intent for CRO and SEO

How to Improve the User Experience on Your Website (6 Quick Tips)

Jared Atchison August 11, 2021 Do you want to know how to improve the user experience on your website without having to do a complete revamp of your design? Your website is one of the most powerful marketing tools at your disposal. It’s your “top salesman” working around the clock, which can be a potent … Continue reading How to Improve the User Experience on Your Website (6 Quick Tips)

4 Tips for Creating a Winning User Experience

Dave Sutton February 25, 2021 Without a doubt, providing an excellent experience for customers is one of every business’s main priorities to achieve success. This is the same reason why companies go to great lengths to elevate their customer’s satisfaction by providing quality customer service. But since the dawn of the internet, businesses need more … Continue reading 4 Tips for Creating a Winning User Experience