Category Archives: User Experience

Why HealthTech Companies Must Become More User-Centric or Risk Failing

Why HealthTech Companies Must Become More User-Centric or Risk Failing Balint Bene / 16 Aug 2020 HealthTech companies have been instrumental during the COVID-19 pandemic. These companies have made medical help outside of traditional facilities more accessible, kept communities informed, collected contact-tracing data, and facilitated the recent reopening of society. Here is how healthtech companies … Continue reading Why HealthTech Companies Must Become More User-Centric or Risk Failing

8 Ways to Use Mobile UX Design to Improve the User Experience

Jenn Villa — May 15, 2020 Web designers typically design for desktop viewers when creating website layouts. But, while there’s no doubt that a sleek landscape layout is vital, statistics show that mobile, landscape-viewed sites surpass desktop searches in volume and market share worldwide, according to Statcounter. Even search engines like Google themselves are using … Continue reading 8 Ways to Use Mobile UX Design to Improve the User Experience

Did you know that users’ gazes follow a pinball pattern?

Eye tracking studies uncovered a “pinball pattern” in users’ gazes. Lauren Donovan on March 27, 2020 Adopt a dog. How to care for a dog. Buy dog food. Unique searches that generate different layouts and types of displays. The inconsistencies in search results pages are forcing users to review the page before jumping in and … Continue reading Did you know that users’ gazes follow a pinball pattern?

Performance UX: The Key to Increasing Conversions

Billy Farroll — February 24, 2020 Performance UX (PUX) is an ongoing system of design improvements that increase conversion rates and other KPIs. Instead of running isolated CRO campaigns, our PUX service continues to optimise your website and digital products for the long-term by improving usability, removing conversion barriers and increasing incentive. In an environment … Continue reading Performance UX: The Key to Increasing Conversions

Play by the Rules: 15 Tried and Tested Principles to Up your UX Game in 2020 – Part 1

Jennifer Warren — January 7, 2020 Sound design is no more the privilege of a handful of uniquely talented individuals. Today, virtually all designers, with the application of evergreen UX principles, can achieve the same. By the way, playing by the principles has its advantages. It increases the probability that a design will be successful. … Continue reading Play by the Rules: 15 Tried and Tested Principles to Up your UX Game in 2020 – Part 1

Want to be a CX leader? Embrace more listening channels, collect and share customer feedback

CX leaders in B2B industries routinely have a formal process in place to collect customer feedback and hold multiple departments accountable for their customer experience efforts, according to a recent report from Medallia. Amy Gesenhues on November 26, 2019  B2B businesses have as much to gain from an optimal customer experience strategy as B2C organizations, … Continue reading Want to be a CX leader? Embrace more listening channels, collect and share customer feedback