Category Archives: User Experience

How To Fix User Experience (UX) Issues Before They Cost You Customers

Aaron Agius — November 21, 2017 Follow @IAmAaronAgius — November 21, 2017 Stock photo User experience (UX) is arguably the most important component of a website or app. Nielsen Norman Group explains that it impacts every single element, and factors in heavily to a user’s perception of a brand. This affects everything from engagement and … Continue reading How To Fix User Experience (UX) Issues Before They Cost You Customers

Publishers need a new definition of UX: From ‘user experience’ to ‘user expectation’

If advertisers want to combat ad blocking, they need to start thinking of user expectation as the new UX and considering how that translates to native formats, believes contributor Casey Wuestefeld. Casey Wuestefeld on September 28, 2017   The rise of ad blocking has placed new emphasis on creating ads which preserve the user experience. … Continue reading Publishers need a new definition of UX: From ‘user experience’ to ‘user expectation’

5 ways companies can improve their mobile user experience

Columnist Aaron Strout outlines five easy ways businesses can take advantage of existing technology/functionality to improve the customer experience on mobile. Aaron Strout on July 27,   This past weekend, I bought a Nest thermostat — you know, one of those smart thermostats that looks like a round iPhone and supposedly saves thousands of dollars … Continue reading 5 ways companies can improve their mobile user experience

Top 10 User Experience Practices To Consider When Building Your Chatbot

Murray Newlands — June 21, 2017 Follow @murraynewlands— June 21, 2017 All the craze surrounding chatbots have made them one of the hottest topics of conversation, at least in the marketing world. Not only are they powered by incredibly innovative technology, but they also have the power to redefine the way you communicate and interact … Continue reading Top 10 User Experience Practices To Consider When Building Your Chatbot

Understanding Heat Maps: What Data Can Tell You About Your Website User Experience

Ben Gallant — April 21, 2017 — April 21, 2017 User experience (UX) on a website is obviously important. This fact is drilled into every Web developer and designer, every inbound marketer, and every digital creative from day one. Just how important is UX? According to one commonly cited study, 88 percent of users are … Continue reading Understanding Heat Maps: What Data Can Tell You About Your Website User Experience

Holistic UX: How to Hack Your Way to a Strong UX Across Every Customer Engagement Point

AJ Agrawal — April 7, 2017 Follow @ajalumnify— April 7, 2017 Its no longer enough to simply create a strong product. Brands today must also create amazing customer experiences – both on and offline. How a customer engages with your company across every touchpoint impacts their overall view of your brand. You might offer an … Continue reading Holistic UX: How to Hack Your Way to a Strong UX Across Every Customer Engagement Point

6 Key Tips on Optimizing User Experience in Today’s Digitized World

Alice Oh — March 10, 2017 — March 10, 2017 Why User Experience Matters Marketers today are faced with the challenge of being able to meet consumers’ demanding needs in a highly digitized world where technology is penetrating almost every aspect of our lives. Brands are forced to accept and adopt technology into their marketing … Continue reading 6 Key Tips on Optimizing User Experience in Today’s Digitized World

Here’s Why Every Business Owner Should Consider Iterative UX Design Process

Saher Naseem — January 2, 2017 Follow @SaherNaseemD— January 2, 2017 Believe it or not, there are no constants in the digital world. Customers always demand change, that is why entrepreneurs and business owners create new business strategies and develop advanced products to meet their customers’ requirements. Still many companies strictly follow the traditional model … Continue reading Here’s Why Every Business Owner Should Consider Iterative UX Design Process