Category Archives: User Experience

9 ways to improve your content’s UX beyond great writing

Well-written content doesn’t do much good without a pleasing UX. Here are simple steps to improve your site and keep people on your pages. Michael Brenner on October 16, 2023 Solid writing is critical to effective content marketing, you already know that. However, your target audience won’t read your content if it doesn’t look good.  … Continue reading 9 ways to improve your content’s UX beyond great writing

Why prioritizing UX always leads to better content creation (and how to do it)

Creating your best content involves more than accurate information. Here’s why user experience is a can’t-miss feature of effective content. Michael Brenner on June 14, 2023 Too many businesses seem to forget or ignore the importance of the user experience (UX). If you don’t consider the emotional reaction to a product, service or feature, you’ll … Continue reading Why prioritizing UX always leads to better content creation (and how to do it)

No, the customer isn’t always right—How to get the most from your CX data

Brands influence consumer perception through the intentional design and execution of their experiences. Here are four steps to get it right. Material on February 11, 2022 In the customer experience world, memory is a powerful force that shapes consumer-brand relationships. Unfortunately, memory can be misleading.  Thanks to Nobel prize-winning psychologist Daniel Kahneman, we know that … Continue reading No, the customer isn’t always right—How to get the most from your CX data

What is User Intent? Understanding User Intent for CRO and SEO

Garry Grant November 13, 2021 What is User Intent? User intent goes beyond keywords to describe what a user is looking for when they turn to a search engine. User intent tells us the reasoning behind the keywords and phrases the user chooses. Search queries fall into three types of user intent: ? Informational: Users … Continue reading What is User Intent? Understanding User Intent for CRO and SEO