David Arnold — April 6, 2017 — April 6, 2017 We’re already several months into the new year, and the goals you’ve set for your team are starting to feel real. If you’re like most business owners, you’ve spent a lot of time focusing on how to improve strategies that worked the previous year. Maybe … Continue reading 4 Creative Agency New Business Strategies You Haven’t Tried—Yet
Tag Archives: Creative
The Right Fit: Creative Resource Management in Your Agency
David Arnold — April 6, 2017 — April 6, 2017 Intellectual capital is critical for creative agencies. In an industry where skill sets such as creativity and knowledge are precious assets, the core problems we face in marketing and advertising generally center on people—or the lack thereof. And often, these intangible resources are far more … Continue reading The Right Fit: Creative Resource Management in Your Agency
Digital Office or Creative Mess On Your Desk – What’s Making You Productive?
Aleksandar Olic — March 31, 2017 Follow @olicsan— March 31, 2017 An incredibly fast pace of modern technology has given us an opportunity to perform any imaginable daily tasks in just a few clicks. From electronic bank statements and online shopping to digital calendars and communication tools, there are thousands of applications that can take … Continue reading Digital Office or Creative Mess On Your Desk – What’s Making You Productive?
The connected brand: A framework to guide content and creative development
In part one of his multipart series on the connected brand, contributor Thomas Stern dives into the elements that make for a cohesive brand experience across all channels: voice, personality and messaging. Thomas Stern on March 29, 2017 When brands build a framework and connect all aspects of their marketing approach, they create efficiency … Continue reading The connected brand: A framework to guide content and creative development
5 Tips For Hiring Remote Employees For Your Creative Team
Cosette Jarrett — March 22, 2017 Follow @cosettejarrett— March 22, 2017 Hiring remote employees is catching on among businesses big and small thanks to the numerous benefits it has to offer both employers and employees (or freelancers). If you’re currently in the process of hiring remote employees or team members to complete your creative team, … Continue reading 5 Tips For Hiring Remote Employees For Your Creative Team
4 Facebook Creative Tips to Bring the Clicks
Jana Christoviciute — March 7, 2017 — March 7, 2017 When your day-to-day is all about getting those numbers under targets, it’s easy to get mired in ongoing improvements and ignore quick wins. Your creative can be one such victory. Tweak your creative strategy in just the right way and follow a few Facebook ads … Continue reading 4 Facebook Creative Tips to Bring the Clicks
23 Creative Ways Marketers Can Use Instagram
Carlo Pacis — February 28, 2017 — February 28, 2017 The year is 2010. A new visual media application called Instagram (a name aptly combining “instant camera” and “telegram”) takes the App Store by storm with its focus on mobile photography, beautiful filters, and building a community of dedicated users. Fast forward seven years, and … Continue reading 23 Creative Ways Marketers Can Use Instagram
The tyranny of a blank page: Why creative matters most
The burden placed on the “Big Idea” is more onerous than ever in the digital age. Contributor Peter Minnium explains that creative ideas must be strong enough to inspire creators all along the campaign life cycle. Peter Minnium on February 24, 2017 “And remember the tyranny of a blank sheet of paper,” my supervisor … Continue reading The tyranny of a blank page: Why creative matters most
Crushing the Creative, by MS Word and Other Robots
Jonathan Bright — February 8, 2017 Follow @SoutherlyComms— February 8, 2017 The adoption of marketing automation technology has been rapidly on the rise. MarketsandMarkets forecasts the Global Marketing Automation Software market to grow to $ 5.5 billion in 2019, from $ 3.65 billion in 2014. While automation can help with scalability of many marketing operations, … Continue reading Crushing the Creative, by MS Word and Other Robots
The Creative PM: Assembling the Creative Team
Brad Egeland — February 7, 2017 — February 7, 2017 Ok, you have the project, you have an idea of what the goal is, who the client is, and a basic awareness of what it is going to take to get to the finish line with the client. Now it’s time to settle in and … Continue reading The Creative PM: Assembling the Creative Team
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