Kaitlyn Hammond — July 22, 2017 — July 22, 2017 StartupStockPhotos / Pixabay Nothing is more disheartening to owners than an empty store, a phone that doesn’t ring, or a website with few visitors. You know you could make sales if only more customers would visit. Well, don’t sulk, get creative. Here are a few … Continue reading Creative Ways to Attract Local Customers to Your Small Business
Jana Christoviciute — July 21, 2017 — July 21, 2017 Living in a mobile-focused world has changed the way people discover and buy products. To keep pace with this mobile shopping revolution, Facebook continually develops new mobile ad formats to deliver a smooth user experience and that allow advertisers to exhibit a wide range of … Continue reading Creative Advice for Facebook Collection Ads
Ron Ause — July 12, 2017 — July 12, 2017 There is a change afoot in the way the world works. In 2014, FastCompany speculated whether 50% of the workforce will be working remotely in some way by 2020. Last year, a Gallup survey found that 43% of Americans had worked remotely at some time, … Continue reading How to Hire, Manage and Retain a Remote Team of Creative Workers
James Scherer — June 16, 2017 — June 16, 2017 The Fourth of July is a massive holiday in the US. It’s the #1 beer-drinking holiday (take that, Super Bowl), and in 2016 we spent $ 6.77 billion dollars on food, $ 324 million on fireworks displays and $ 4.4 million on imported flags. We … Continue reading 25 Creative Fourth of July Contest Ideas and Examples
Carlo Pacis — June 12, 2017 — June 12, 2017 Summertime is here, and for your business, it could mean a prime time for marketing. Summer’s one of the best times to run a social media contest; I love it because there’s a ton of different potential contest themes and prize ideas. In this article, … Continue reading 20 Creative Summer Giveaway Ideas
If your campaign is a flop, your ad creative might not be the problem. Instead, it’s time to take a hard look at your agency, says contributor Geoff Gurevich. Geoff Gurevich on May 29, 2017 Let’s talk about your creative agency — the team of marketing gurus who take all the messy, disjointed advantages … Continue reading Is your creative agency killing your campaign?
Katy French — May 17, 2017 — May 17, 2017 We feel so lucky to get to do creative work every day. Writing, designing, coding—whatever our hustle, it’s pretty great to get a paycheck for what we do. But even when we produce solid work and our partners are happy, we know we should never … Continue reading How to Use Creative Exercises to Build Happy, Healthy Teams
Allen Finn — May 15, 2017 — May 15, 2017 A furniture maker slaves over a lathe during the day but she moonlights as an SEO. When a plumber in Cedar Rapids finishes mending clogged pipes, he goes home to add negative keywords and optimize bids. When I freelance, I am biz. dev. guy, creative … Continue reading 4 Free Resources to Inspire Better Ad Creative
Penny Kooy — May 11, 2017 — May 11, 2017 Your highest paying clients aren’t always your most profitable. While this statement may sound illogical at first, much more goes into determining and measuring client profitability across creative agencies than revenue generated from your biggest retainer accounts. Often, such factors as budgets and project scope … Continue reading How to Truly Define and Measure Client Profitability in Creative Agencies
Marketing technology is essential to achieving business outcomes, but many marketers feel intimidated or put off by it. Columnist Scott Vaughan argues that to truly maximize martech’s business impact, we need to make it more more accessible, creative and even fun for marketers. Scott Vaughan on May 1, 2017 B2B marketers think of marketing … Continue reading How to unlock marketing’s creative side for martech success
