Katy French — May 17, 2017 — May 17, 2017 We feel so lucky to get to do creative work every day. Writing, designing, coding—whatever our hustle, it’s pretty great to get a paycheck for what we do. But even when we produce solid work and our partners are happy, we know we should never … Continue reading How to Use Creative Exercises to Build Happy, Healthy Teams
Allen Finn — May 15, 2017 — May 15, 2017 A furniture maker slaves over a lathe during the day but she moonlights as an SEO. When a plumber in Cedar Rapids finishes mending clogged pipes, he goes home to add negative keywords and optimize bids. When I freelance, I am biz. dev. guy, creative … Continue reading 4 Free Resources to Inspire Better Ad Creative
Penny Kooy — May 11, 2017 — May 11, 2017 Your highest paying clients aren’t always your most profitable. While this statement may sound illogical at first, much more goes into determining and measuring client profitability across creative agencies than revenue generated from your biggest retainer accounts. Often, such factors as budgets and project scope … Continue reading How to Truly Define and Measure Client Profitability in Creative Agencies
Marketing technology is essential to achieving business outcomes, but many marketers feel intimidated or put off by it. Columnist Scott Vaughan argues that to truly maximize martech’s business impact, we need to make it more more accessible, creative and even fun for marketers. Scott Vaughan on May 1, 2017 B2B marketers think of marketing … Continue reading How to unlock marketing’s creative side for martech success
Allen Finn — April 29, 2017 — April 29, 2017 I say this as someone who writes about digital marketing for money: Reading can only teach you so much about how to make great Facebook ads. Doing is the best way to wrap your head around this stuff. Unfortunately, making Facebook Creative that simultaneously stands … Continue reading 9 Ways Facebook Creative Hub Will Energize Your Social Ads
Soumya Nair — April 28, 2017 Follow @Soumya_M_Nair— April 28, 2017 With the frequent modifications happening in different search engine algorithms today, off-site SEO is going to be more competitive and harder in the future. Together with the emergence of these developments in search algorithms and their deployment, behaviors of search users will tend to … Continue reading 9 Creative Techniques to Get Links to Your Website for More Traffic and Authority
Julie Huntley — April 25, 2017 — April 25, 2017 Escape rooms are a trend popping up across the United States. The premise is simple (though the storylines vary): You enter a room with a group of strangers (or family members if you’re feeling particularly masochistic) and try to gather and solve clues that guide … Continue reading How an Integrated Approach to Project Management Builds More Successful Creative Teams
Julie Huntley — April 24, 2017 — April 24, 2017 No matter the size of your team, clients or projects, account management is one of the most important investments an agency can make. Sure, it’s up to accounting to keep your finances in check; it’s up to creative to keep the ideas flowing; and it’s … Continue reading How Account Managers Build Accountable Creative Teams to Support Client Goals
James Scherer — April 7, 2017 — April 7, 2017 At our young company, I’m an old man. 28 is about three years older than our average and my memories of MySpace are lost on conversations with my “born in 1996” colleagues. Equally, they have hair and I’m fast losing mine. But that’s beside the … Continue reading 18 Creative Instagram Promo Ideas and Examples from Top Brands
Have you hopped on board the live video craze yet? Contributor Fritz Brumder explains how live experiences can help you cultivate creativity, innovation and a captive audience. Fritz Brumder on April 3, 2017 Digital marketing has become a world where data often overruns the creative process. A/B (or even A/B/C/D) testing every element in a … Continue reading Live video has become the creative canvas for digital marketers
