Soumya Nair — April 28, 2017 With the frequent modifications happening in different search engine algorithms today, off-site SEO is going to be more competitive and harder in the future. Together with the emergence of these developments in search algorithms and their deployment, behaviors of search users will tend to develop and change too, making online marketing landscape all the more competitive, particularly when it comes to link building. Link building plays a crucial role in boosting your website’s ranking in SERPs. While obtaining top quality backlinks to your website is of great importance, the job is easier said than done. In this post, we’ve jotted down 11 innovative techniques that you can use to obtain high-quality backlinks to your website.
Check Your Brand Mentions
This is a fairly useful link building technique that you can implement if your business is a renowned name in the industry, or your website has got some amount of popularity in its niche. This advanced SEO strategy helps you to obtain lots of top quality links, thus making your website rank better in SERPs. The fundamental goal of executing this technique is to identify unlinked mentions of your website, your brand name, your name on the web and converting them into links. With the help of tools like Google Search, Google Alerts, Ahrefs Alerts etc, you can implement this method. First, you need to set up a browser or email notifications to identify whenever your selected keywords (for example, your brand name) are mentioned and when you get a new mention, you would need to check that out.
Give Out Testimonials in Exchange for Links
Another way you can leverage your business’s existing authority or popularity in your niche is by giving out testimonials to other sites in exchange for their links to your website. By executing this method, you can place lots of links of renowned companies and services in the SEO domain such as Advanced Web Rankings and Ahrefs while placing your brand name on their front pages or testimonials pages. Providing testimonials for SEO marketers together with your own link will most likely make them link back to your site.
Get Interviewed on site/podcast
The emergence of podcasting, particularly the interview format, can be extremely beneficial for links and exposure. Simply put, podcasters require a continual supply of guests and in case you’re adept in your field and your opinion adds value to the audience, they would be happy to have you onboard. This can be a highly useful way to obtain citations to your front-page, your most valuable articles and your opt-in content when your links appear in show notes. First, you need to find some top quality sites that are relevant to your field and then go through the pattern of their content, their quality, style, and target audience. If you find a prospective interview opportunity, send them gentle messages or emails to pitch the idea. If you receive a positive response, get prepared for the interview.
Get featured on Link Roundups
Link roundups are fresh and the most valuable curated content developed by industry publishers and content developers that get published at regular intervals. Unlike other content creators whom you can pitch for the inclusion of your content, link roundup creators continually search for great and valuable content to include in their list. In reality, it’s quite difficult to consistently generate link roundups in your field because you need to continuously keep looking for valuable content on the web. Or else, visitors of regular link roundups may not come back again. But here, you’re offering them a favor by providing your own high-quality content. Pitching to the link roundup curators is much like other outreach campaigns. The first thing you would need to get featured in link roundups is to find their contact information on their blogs or company websites. Secondly, you need to send them customized emails and finally, develop a good relation so that they open your emails and you get responses.
Re-engage Domains that removed your content
There are many domains in which your earlier backlinks are lost or deleted by the webmasters, based on their preferences. This can be done in two ways – either the webmasters removed your link, or the links were replaced by another source of content. However, you can recover your removed backlinks by reaching out to the webmasters and asking if your links can be added back to their previous position or whether they can give you a backlink from a different page. You can use Ahrefs to identify the websites from where your backlinks are removed. Once you’re done, you can find the contact details of the webmasters and start communicating with them.
Get links from YouTube
Backlinks from YouTube are a good source of website traffic and you too can leverage that. In case you have a blog, you can plan to obtain targeted traffic to boost your SERP rankings. Not all but only certain niches can leverage this method. Niches such as Bizarre, Gaming, Technology, Fun, Education, Science etc. can be successful by executing this technique. The key thing behind such success is the fact that YouTubers aim to get views as much as a blogger wants traffic. You need to ask YouTubers to link their videos to your blog post and in exchange, you would embed their video on the blog post. Ideally, you should develop a list of 10-15 articles and find YouTube videos that can link back to them. Next, find the contact info of the video creator or channel behind the video and reach out to them to seal the deal and get backlinks.
HARO
HARO (Help a Reporter Out) is one of the most useful ways to get high-quality backlinks from various authority news sites. In this method, reporters seek help regarding their articles. You need to subscribe to the requests and go through them daily to identify the most relevant articles to your website. Then, you need to aid them to obtain a link that comes back to your site. If you go with the free service of HARO, this might seem to be a daunting task but if you can actually help them, you can effortlessly obtain trusted links within a short time frame.
Fix Broken Links
As your website ages over time and undergoes various content changes/redesigns/branding changes etc, broken links are simply unavoidable. If you can succeed in your broken link building endeavor, there will be much better results awaiting you from it in terms of getting links from renowned sites in your field on your aged yet powerful web pages. If you fail to monitor the links, they might become broken even before they’re on board. That’s why it makes sense to concentrate on your broken link building strategy. With the help of tools like Ahrefs’ Outgoing Broken Links Checker and Incoming Broken Links Checker, you can generate a report that contains a list of your broken backlinks and then contact the respective websites to notify them about potential replacements.
Create Linkable Content
According to Google, two of its highest ranking parameters are content and links. Content provides undeniable value when it comes to surviving in today’s digital marketing era. It’s important to note that your content has to serve a purpose regardless of the nature of your industry. It should generate leads, increase brand awareness, boost sales – in short, make an impact on your target audience, increase search engine rankings and trigger reactions. If your content fails to fulfill these goals, all your efforts would simply go in vain. Content and links share a symbolic relationship – valuable and engaging content attracts links and which enhance the popularity and visibility of your content. More importantly, it’s never enough to just develop your content. Therefore, you need to have a link strategy in place. For creating linkable content, the most important thing is to understand why visitors link back to specific content on the web and what type of content would get them interested in linking back to your content.
Conclusion
The SEO world has evolved greatly over the last couple of years and the old school methods are no longer useful today. Back then, methods like keyword stuffing, low-quality spun articles, spammy backlinks etc. worked significantly in increasing website traffic but all these are now disregarded. These days, quality backlinks from authority sites play a major role when it comes to enhancing your site’s authority. But it’s quite an uphill task for a website page to attain high SERP ranking without having contextually relevant backlinks pointing back to the domain or the landing page. Are you continually striving to obtain high-quality backlinks through the old methods? If yes, try these creative link building techniques as mentioned above to boost your website traffic and authority.
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