Renata Ekine — April 10, 2020 During a crisis, many people turn to Social Media to inform themselves, to interact with loved ones and browse the feed looking for an escape. Social Media usage increases and where the consumer is, the marketer should follow, right? Kind of! In this article, we will explain why you … Continue reading How to Tweak Your Ad Copy, Creative, and Offering When Running Facebook Ads in the COVID-19 Climate
Mary Lister — March 7, 2020 So your company decided that it’s about time to start engaging with an audience on social media. That probably means you’re going to run some social advertising (Facebook Ads, anyone?) and establish a brand presence on Instagram, Facebook, LinkedIn, Twitter, and maybe even some other social media networks. Image … Continue reading 7 Ways to Write More Like-able Social Media Copy
Brad Smith — December 2, 2019 Follow @bsmarketer Online advertising is expensive. And spend keeps going up—in the next couple years, digital ad spend will hit the $ 500 billion mark. Image source The reason is simple: Everybody’s doing it. So, to outperform your competitors, you need to keep optimizing your campaigns to make sure … Continue reading Copy Testing: Why It’s Necessary & How to Make It Work
Mary Lister — October 13, 2019 Picture it: Your boss just gave you permission to go to a conference in, say, Hawaii. Amazing! What a dream come true that your company will pay for your flights and hotel to paradise. So you google the event and try to find where to sign up—and when it’s … Continue reading 7 High-Converting Event Landing Pages (& How to Copy Them!)
Neil Grasso — October 11, 2019 If you’ve ever tried to create social media copy from a press release or news story, you know how difficult that process can be. At times, it almost seems as if the press release or news story is working against you. It’s as if the copy on the page … Continue reading 3 Tips to Convert AP Style Into Social Media Copy
Catey Miller — May 20, 2019 — May 20, 2019 You’re putting some thought into how to attract visitors to your website; maybe you’re taking on a full redesign or maybe you’re working with a UX specialist to make tweaks to an already eye-catching site. Visual elements are important for lead generation, and visitors may … Continue reading 9 Attributes of High-Performance Website Copy
Stephanie Hurd — April 26, 2019 — April 26, 2019 Do you know how much your business spends on print and copy expenses? If the answer is no, you are not alone. According to a Gartner Group study, 90% of businesses lack an understanding of the total financial impact of printing and copying. The two … Continue reading Can a Managed Print and Copy Solution Benefit Your Business?
Sofia Pompeo — April 10, 2019 — April 10, 2019 CyberRabbit / Pixabay You realize people aren’t converting from your landing page, but you aren’t sure why and don’t know what to fix. I’m here to tell you—check your copy! Sometimes, you can get so caught up in the design and functionality of the page … Continue reading Landing Page Copy That Actually Converts
Howie Jones — March 17, 2019 — March 17, 2019 Freelancers are the kings and queens of time management. While office workers play the 9-to-5 game and founders juggle everything from board meetings to product launches, freelancers strive to maximize the ratio of dollars paid to hours worked. Founders might be the busiest people on … Continue reading 4 Time-Saving Tricks Freelancers Use That Founders Should Copy
Brad Smith — January 30, 2019 Follow @bsmarketer — January 30, 2019 Facebook lead ads seem awesome in theory. But look tricky in practice. It often seems easier to simply stick with the same old landing-page-based campaigns. Why deviate from the norm when the norm works just fine? Because it doesn’t always work, that’s why. … Continue reading 5 Facebook Lead Ad Examples to Learn From and Copy
