Arik Hanson October 14, 2021 Over the last 12 years I’ve been a consultant, I’ve conducted a lot of social media audits. And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites or blogs from social media. In some cases, it works–specifically … Continue reading To Link or Not to Link: Should You Include Links In Your Social Media Posts?
Arik Hanson July 5, 2021 It’s become one of the most prevalent questions in the social media industry. And, to me, also one of the most frustrating. Mostly because of article’s like Hootsuite’s recent post “How Often to Post to Social Media in 2021”. You see, most of these “how often to post” articles always … Continue reading How Often Should You Post on Social Media? (A Lot Less Than Hootsuite Is Telling You)
Susan Tucker July 5, 2021 To successfully engage your audience on social media, you need a constant stream of great content. However, this doesn’t mean that you put out any random viral content. This is content that’s useful, valuable, and fun for your audience. One of the toughest challenges businesses face is how to keep … Continue reading How to Find Great Content for Your Social Media Posts
Pallavi Tyagi February 18, 2021 In the last few posts, we’ve looked at how to plan and execute the social media presence of your business. From knowing your social media objective to using different features of each platform, we have identified the key points for the strategy. Now we have to get down to creating … Continue reading Tools to Simplify Your Social Media Posts
Mary Lister — March 7, 2020 So your company decided that it’s about time to start engaging with an audience on social media. That probably means you’re going to run some social advertising (Facebook Ads, anyone?) and establish a brand presence on Instagram, Facebook, LinkedIn, Twitter, and maybe even some other social media networks. Image … Continue reading 7 Ways to Write More Like-able Social Media Copy
Beth Adan — April 26, 2017 Follow @BethAdanPR— April 26, 2017 What should you post on social media? Here are 11 creative ideas. I’m sure you hear it over and over again –post regularly on social media to leverage the power of your following, create brand ambassadors and increase your company’s name recognition online. Posting … Continue reading What Should My Business Post on Social Media?
by Karla JacksonOctober 2, 2016 It seems like every week, new features and updates are added to social media channels, and for small business owners, keeping up with the latest trends and remembering best practices for social posts may seem daunting. From character limits to image sizes, each social channel has it’s own standards and … Continue reading Best Practices For An Ideal Social Media Post
by Laura Cole November 30, 2015November 30, 2015 When Google’s Matt Cutts made the outlandish claim that guest blogging was moribund in 2014, his comments were taken at face value within the business community. They were perhaps taken a little out of context, however, as they primarily referred to the questionable guest blogging and SEO … Continue reading How to Craft a Successful Guest Post
Darnelle O’BrienApril 20, 2015 Last week, popular ice creamery Gelato Messina won praise on social media for its response to an angry online reviewer who called one of its employee’s racist and derogatory names. In a review titled “Worst Customer Service”, posted on Urbanspoon for the Gelato Messina store in Parramatta in Sydney, a “diner … Continue reading A Guide to Dealing With Negative Reviews on Social Media
Rachel ParkerMarch 9, 2015 Remember the good old days, when all you needed to make an impression on social media was quality content? Yeah, me neither. Well, barely. Don’t get me wrong — quality is still king, especially given the effusion of crap content that’s clogging the social web. It’s just that, with everybody and … Continue reading Need To Know About Paid Social Media Posts