Sarah Salamat July 29, 2020 Paul Hartford is a waiter who served many celebrities from Paris Hilton to Elton John throughout his career. In his book Waiter to the Rich and Shameless, he talks about how personalising wine recommendations to Johnny Depp’s taste made the difference between a modest tip and $ 2,500 tip. It … Continue reading Powerful Ad Copy Hack That Got Me 9X More Webinar Registrations
Brian Meert July 27, 2020 Austin Distel/Unsplash No matter the type of company you run or the products or services you sell, ad copy has to do one thing: appeal to the reader’s pain points. You have to know what’s keeping your customers up at night, and then you have to show them how you’ll … Continue reading How to Create Effective Facebook Ad Copy
Matt Brennan — June 12, 2020 A website and blog copy editor can provide tremendous value to your company. Here’s a little more on how… Your marketing content is an extension of your business and your brand. It should deliver the benefits of your product or service to your audience in an easy-to-understand manner. These … Continue reading 7 Reasons Your Company Should Hire a Website and Blog Copy Editor
Renata Ekine — April 10, 2020 During a crisis, many people turn to Social Media to inform themselves, to interact with loved ones and browse the feed looking for an escape. Social Media usage increases and where the consumer is, the marketer should follow, right? Kind of! In this article, we will explain why you … Continue reading How to Tweak Your Ad Copy, Creative, and Offering When Running Facebook Ads in the COVID-19 Climate
Mary Lister — March 7, 2020 So your company decided that it’s about time to start engaging with an audience on social media. That probably means you’re going to run some social advertising (Facebook Ads, anyone?) and establish a brand presence on Instagram, Facebook, LinkedIn, Twitter, and maybe even some other social media networks. Image … Continue reading 7 Ways to Write More Like-able Social Media Copy
Brad Smith — December 2, 2019 Follow @bsmarketer Online advertising is expensive. And spend keeps going up—in the next couple years, digital ad spend will hit the $ 500 billion mark. Image source The reason is simple: Everybody’s doing it. So, to outperform your competitors, you need to keep optimizing your campaigns to make sure … Continue reading Copy Testing: Why It’s Necessary & How to Make It Work
Mary Lister — October 13, 2019 Picture it: Your boss just gave you permission to go to a conference in, say, Hawaii. Amazing! What a dream come true that your company will pay for your flights and hotel to paradise. So you google the event and try to find where to sign up—and when it’s … Continue reading 7 High-Converting Event Landing Pages (& How to Copy Them!)
Neil Grasso — October 11, 2019 If you’ve ever tried to create social media copy from a press release or news story, you know how difficult that process can be. At times, it almost seems as if the press release or news story is working against you. It’s as if the copy on the page … Continue reading 3 Tips to Convert AP Style Into Social Media Copy
Catey Miller — May 20, 2019 — May 20, 2019 You’re putting some thought into how to attract visitors to your website; maybe you’re taking on a full redesign or maybe you’re working with a UX specialist to make tweaks to an already eye-catching site. Visual elements are important for lead generation, and visitors may … Continue reading 9 Attributes of High-Performance Website Copy
Stephanie Hurd — April 26, 2019 — April 26, 2019 Do you know how much your business spends on print and copy expenses? If the answer is no, you are not alone. According to a Gartner Group study, 90% of businesses lack an understanding of the total financial impact of printing and copying. The two … Continue reading Can a Managed Print and Copy Solution Benefit Your Business?
