Personal Branding Blog — November 11, 2016 — November 11, 2016 Search engine algorithms have changed quite a bit over just the last few years, and many brands may have seen a change in their website visibility as a result. Social signals are a growing influence, which is mainly dictated by conversations on tweets and … Continue reading The Affect of Social Media Conversations on Search Engine Ranking
by Carol Stephen Follow @Carol_StephenOctober 19, 2016 There’s always that one person who has to step in and ruin a perfectly good conversation by saying something awkward. You know the one: you send out a perfect tweet that you’ve thought about a LOT, and they criticize it for no reason. Now, this is a bit … Continue reading How to Deal with Awkward Online Conversations
New report on emerging tech in next five years also points to personal data lockers, commonplace augmented reality, and much smarter location analytics. Barry Levine on September 16, 2016 Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says Forrester Research VP and Principal Analyst Brian … Continue reading Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
by Daniel Stewart April 26, 2016 Follow @stewartleaderApril 26, 2016 Several years ago, I was facilitating a talent review meeting with a room full of executives. After hours of great dialogue, we all settled on where their people fit on the 9 box talent grid. The leaders were engaged in the process and were excited … Continue reading 3 Conversations You Need To Have With Your Employees Right Now!
Venkat ViswanathanOctober 29, 2015 Halloween countdown is kicking into high gear and consumers are abuzz on social channels in preparation for the holiday. With discussions ranging from costume preferences to seasonal movies to candy cravings and more, social media is a treasure trove for uncovering the pulse of Halloween 2015 and what’s different this year … Continue reading Halloween: What’s Trending in Social Media Conversations?
Brooke BallardSeptember 13, 2015 I know what you’re thinking. How can a company with a tagline of “Think Conversation, Not Campaign™” have a headline like that?! Yes, at B Squared Media we’re always pushing you to start conversations, to focus on the dialogue more than the data. But when you’re too focused on starting conversations, … Continue reading Don’t Start Conversations Online, Do This Instead
Ruby RusineJuly 18, 2015 Someone I know who is new to social media and has been tasked to manage and monitor Facebook among other social media platforms asked me this: How do you track Facebook Conversations?” Here’s my +1400-word reply because there are different ways to do this. I have listed nine ways to track … Continue reading How To Track Facebook Conversations for Companies
Marko SaricJune 24, 2015 For some bloggers the most joyful section of a blog is the comment area. They write in order to meet, interact and engage with other people. This post will feature everything you need to know in order to take command of your blog comments, eliminate all the spam and encourage more … Continue reading 35 Ways To Eliminate Comment Spam And Boost Genuine Conversations
Chris CancialosiApril 21, 2015 While popular media likes to portray entrepreneurs as fearless conquerors willing to storm the beach single-handedly, the reality is that entrepreneurs are quite a diverse population. Sure, it takes courage to be an entrepreneur, and there are many who don’t back away from a challenge, but there are just as many … Continue reading It’s Inevitable: How To Have Tough Conversations With Your Employees
Maxim BaetenFebruary 27, 2015 This post is the first in a two part series. Oftentimes, marketers create content that isn’t focused on closing deals. This content isn’t relevant to the customer and often fails to create better sales experiences. Yet, with all of today’s digital tools and automation software that is available to us, customers … Continue reading Improve Your Sales Conversations With Content And Buyer Personas
