Tag Archives: Conversations

Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers

New report on emerging tech in next five years also points to personal data lockers, commonplace augmented reality, and much smarter location analytics. Barry Levine on September 16, 2016   Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says Forrester Research VP and Principal Analyst Brian … Continue reading Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers

Halloween: What’s Trending in Social Media Conversations?

Venkat ViswanathanOctober 29, 2015 Halloween countdown is kicking into high gear and consumers are abuzz on social channels in preparation for the holiday. With discussions ranging from costume preferences to seasonal movies to candy cravings and more, social media is a treasure trove for uncovering the pulse of Halloween 2015 and what’s different this year … Continue reading Halloween: What’s Trending in Social Media Conversations?

It’s Inevitable: How To Have Tough Conversations With Your Employees

Chris CancialosiApril 21, 2015 While popular media likes to portray entrepreneurs as fearless conquerors willing to storm the beach single-handedly, the reality is that entrepreneurs are quite a diverse population. Sure, it takes courage to be an entrepreneur, and there are many who don’t back away from a challenge, but there are just as many … Continue reading It’s Inevitable: How To Have Tough Conversations With Your Employees

Improve Your Sales Conversations With Content And Buyer Personas

Maxim BaetenFebruary 27, 2015 This post is the first in a two part series. Oftentimes, marketers create content that isn’t focused on closing deals. This content isn’t relevant to the customer and often fails to create better sales experiences. Yet, with all of today’s digital tools and automation software that is available to us, customers … Continue reading Improve Your Sales Conversations With Content And Buyer Personas

The Most Difficult Conversations You Have Ever Had At Work

    Readers share stories of weird, scary, and embarrassing office conversations. By Rose Pastore This week at Fast Company, we’ve been talking about challenging conversations, from “Your performance sucks” to “Hey boss, I’m pregnant.” We learned the common mistakes managers make when delivering bad news, and what to do when a coworker has a … Continue reading The Most Difficult Conversations You Have Ever Had At Work