Sam Melnick — June 7, 2017 Follow @SamMelnick— June 7, 2017 Traditionally, Marketing and Finance departments haven’t had the most obvious partnership. Only 14% of Marketing organizations see Finance as a trusted strategic partner, and 28% either have no relationship with finance or speak only when forced to (source). But when these two groups open … Continue reading 3 Essential Conversations Between the CMO & CFO [Infographic]
Whether you’re a trade show veteran or attending your first event, contributor Polly Alluf’s tips will help you engage with attendees and make a connection. Polly Alluf on March 8, 2017 I recently attended Mobile World Congress, the world’s biggest mobile industry event, and as I returned from Barcelona, I thought about lessons I’ve … Continue reading The art of quick qualification: Use these 4 tips for more meaningful trade show conversations
Burning Questions: Conversations With Customers by Sarah Fay, February 24, 2017 For brand marketers looking for ways to engage more deeply with customers, conversational marketing is near the top of the list of options to consider. There are a number of AI-based technologies that make natural language interactions at scale possible without adding bodies to … Continue reading Burning Questions: Conversations With Customers
Personal Branding Blog — November 11, 2016 — November 11, 2016 Search engine algorithms have changed quite a bit over just the last few years, and many brands may have seen a change in their website visibility as a result. Social signals are a growing influence, which is mainly dictated by conversations on tweets and … Continue reading The Affect of Social Media Conversations on Search Engine Ranking
by Carol Stephen Follow @Carol_StephenOctober 19, 2016 There’s always that one person who has to step in and ruin a perfectly good conversation by saying something awkward. You know the one: you send out a perfect tweet that you’ve thought about a LOT, and they criticize it for no reason. Now, this is a bit … Continue reading How to Deal with Awkward Online Conversations
New report on emerging tech in next five years also points to personal data lockers, commonplace augmented reality, and much smarter location analytics. Barry Levine on September 16, 2016 Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says Forrester Research VP and Principal Analyst Brian … Continue reading Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
by Daniel Stewart April 26, 2016 Follow @stewartleaderApril 26, 2016 Several years ago, I was facilitating a talent review meeting with a room full of executives. After hours of great dialogue, we all settled on where their people fit on the 9 box talent grid. The leaders were engaged in the process and were excited … Continue reading 3 Conversations You Need To Have With Your Employees Right Now!
Venkat ViswanathanOctober 29, 2015 Halloween countdown is kicking into high gear and consumers are abuzz on social channels in preparation for the holiday. With discussions ranging from costume preferences to seasonal movies to candy cravings and more, social media is a treasure trove for uncovering the pulse of Halloween 2015 and what’s different this year … Continue reading Halloween: What’s Trending in Social Media Conversations?
Brooke BallardSeptember 13, 2015 I know what you’re thinking. How can a company with a tagline of “Think Conversation, Not Campaign™” have a headline like that?! Yes, at B Squared Media we’re always pushing you to start conversations, to focus on the dialogue more than the data. But when you’re too focused on starting conversations, … Continue reading Don’t Start Conversations Online, Do This Instead
Ruby RusineJuly 18, 2015 Someone I know who is new to social media and has been tasked to manage and monitor Facebook among other social media platforms asked me this: How do you track Facebook Conversations?” Here’s my +1400-word reply because there are different ways to do this. I have listed nine ways to track … Continue reading How To Track Facebook Conversations for Companies
