Diane Craig — November 8, 2017 Follow @CorporateClass — November 8, 2017 Shutterstock Summer 2017 Meet Karl, HR Director of Professional Development, and his firm’s fast-track program for high-potential team leaders. He seems to have a “sixth sense” about when these promising new leaders could use some guidance. Karl heard rumblings about Trevor, a … Continue reading Challenging Conversations: When Promising New Leaders Need Guidance
Eric Johnson — October 24, 2017 — October 24, 2017 The Death of the Commercial Free-Photos / Pixabay Twenty years ago, advertising was a lot more straightforward than it is today. It might not have been any easier, but it was definitely predictable. At the time, the best way to get your message out was … Continue reading Redefining Your Social Strategy: Commercials Vs. Conversations
Diane Craig — October 14, 2017 Follow @CorporateClass — October 14, 2017 Learn how a coolheaded leader prevented conflict and animosity by mentoring a team member to conduct a difficult conversation with a colleague. Spring, 2017 Meet Carol, Marketing Director in charge of several teams working in an open office. She has just hired Mark … Continue reading Challenging Conversations: The “Too Loud” Team Member in an Open Office
David Long — August 10, 2017 — August 10, 2017 One of the biggest reasons people leave jobs is to seek opportunities for growth. According to Glassdoor, job seekers ask about growth opportunities more than any other benefit. They also found that career growth was the top reason people leave their jobs. An employee’s perception … Continue reading 5 Conversations About Growth to Engage and Retain Employees
Columnist Purna Virji explains why an AI-driven conversation agent can potentially be the best sales assistant you have, and provides advice for how to plan and implement your own chatbot. Purna Virji on July 21, 2017 Think back to five short years ago: Facebook IPO’d; Oxford American Dictionary named “gif” its word of the … Continue reading The name is Bot, Chatbot: How to shake up conversions with stirring conversations
Sourov De — June 28, 2017 — June 28, 2017 geralt / Pixabay To be a successful company you need to have a system for evaluating employee performance. There also needs to be a process for providing feedback to an employee. At most companies, a performance review serves these purposes. We don’t do performance reviews … Continue reading Have Career Conversations, Not Performance Reviews
Sam Melnick — June 7, 2017 Follow @SamMelnick— June 7, 2017 Traditionally, Marketing and Finance departments haven’t had the most obvious partnership. Only 14% of Marketing organizations see Finance as a trusted strategic partner, and 28% either have no relationship with finance or speak only when forced to (source). But when these two groups open … Continue reading 3 Essential Conversations Between the CMO & CFO [Infographic]
Whether you’re a trade show veteran or attending your first event, contributor Polly Alluf’s tips will help you engage with attendees and make a connection. Polly Alluf on March 8, 2017 I recently attended Mobile World Congress, the world’s biggest mobile industry event, and as I returned from Barcelona, I thought about lessons I’ve … Continue reading The art of quick qualification: Use these 4 tips for more meaningful trade show conversations
Burning Questions: Conversations With Customers by Sarah Fay, February 24, 2017 For brand marketers looking for ways to engage more deeply with customers, conversational marketing is near the top of the list of options to consider. There are a number of AI-based technologies that make natural language interactions at scale possible without adding bodies to … Continue reading Burning Questions: Conversations With Customers
Personal Branding Blog — November 11, 2016 — November 11, 2016 Search engine algorithms have changed quite a bit over just the last few years, and many brands may have seen a change in their website visibility as a result. Social signals are a growing influence, which is mainly dictated by conversations on tweets and … Continue reading The Affect of Social Media Conversations on Search Engine Ranking
