Claire Broadley December 14, 2014 How often do you cast a critical eye over your website content? Businesses update their blogs regularly as a matter of course. But they often neglect to maintain the copy on their main website. It’s surprising how quickly a regular web page can go out of date, and sometimes … Continue reading 6 Signs It’s Time To Replace Your Web Content
Mamoun Chaouni December 13, 2014 With the growing ubiquity of social media and content marketing is the rise of video as a marketing tool. These three statistics tell us why: An infographic by the Marketing Tech Blog shows that the average Internet user watches 206 videos a month. According to James McQuivey of the … Continue reading Spice Up Your Content Marketing: 5 Affordable Video and Animation Software
By Johanna McDowell December 12, 2014 There are two defined parts in every ad agency’s strategy in the digital and social media arena. One is the technical side, and just about everyone has this part sorted. The other part, the one that stands out, is content and here lies the challenge – are agencies … Continue reading Now, more than ever, content is king in the digital space
Prasant Naidu December 11, 2014 Content is and will be the king; it holds true for any medium – print, radio, TV or social media. One of the trends that we have witnessed in 2014 at Lighthouse Insights (LI) while reviewing social media campaigns, is that the focus on exclusive visual content for the … Continue reading How Visual Content On Social Media Is Going To Evolve In 2015
by Sameer Panjwani December 9th, 2014 by oschene According to the 2013 B2B Content Marketing Benchmarks study by Content Marketing Institute, content marketers are challenged with 3 things: – Producing enough content – Producing content that engages – Producing a variety of content As 2015 rushes towards us, it’s time to start planning a … Continue reading 12 Months Of Content Event Triggers For 2015
by Andrew Marsh December 8th, 2014 by Brett Jordan There is no denying the importance of content creation in the modern digital landscape. Great content can help you to attract and convert more visitors. Producing content that provides value within a budget frame is difficult to do, but what if I told you that … Continue reading 7 Ways to Turn Your Employees Into an Army of Content Creators
What does it mean to have “optimized content,” and what’s the secret to achieving it? Columnist Neil Patel lays it out. Neil Patel on December 5, 2014 When people talk about “optimizing content,” they’re usually thinking of it as a technical task that requires “SEO best practices” and “relevant keywords.” In today’s content-driven world … Continue reading The 6 Steps To Perfectly Optimizing Any Content
Fireplace by Rickydavid by Matthew Kaboomis Loomis December 4th, 2014 Take Out Your Ax, Chop It Up Like Firewood and Keep Your Blog Toasty Warm You want to read articles from people who practice what they preach, right? Well, that’s definitely the case here. You see, this article is about repurposing content…and I’ve repurposed … Continue reading What To Do With Old Blog Content
Arline Ramirez December 4, 2014 As if you don’t have enough things to do as a small business owner, you now have to generate relevant content to keep your online presence afloat. You need to make different types of content, from 140-character witty quips on Twitter to case studies. Of course, you don’t have to. … Continue reading 5 Small Business Tips for Outsourcing Content
by Laurie Sullivan, November 26, 2014 Carnival, the world’s largest cruise line, rolled out its first multi-brand marketing initiative this week. The strategy supports all nine of its global brands through search engine marketing, a newly designed Web site, contests, social media and television spots. The marketing program aims to educate consumers on the … Continue reading Carnival Sails With Multibrand Marketing Campaign, From Digital Content To Television
