Columnist and usability expert Shari Thurow shares her tips for making website content easy to read. Shari Thurow on December 31, 2014 Back in 1997, I created my 5 Fundamental Rules of Web Design. These website design rules are very simple, but critical, for a positive user experience. My rules state that a website … Continue reading How To Make User-Friendly (And Search-Engine Friendly) Scannable Content
Tag Archives: Content
How To Make Content Campaigning More Effective
Govind AgarwalDecember 30, 2014 Internet marketing has become a highly flexible medium, facilitating campaigns across various channels. The method of focusing on these channels for preparing campaigns even though effective may show some limitations. For instance, if one were to come up with ideas based on the channel alone, the chances of attaining saturation early … Continue reading How To Make Content Campaigning More Effective
How to Crowdsource Blog Content to Increase Website Traffic
Angela Vuona December 28, 2014 Increasingly, Fortune 500 companies are embracing enterprise crowdsourcing in a big way. For example, when Lays wants to find a new flavor for its brand potato chips, it doesn’t turn to food scientists to mix flavorings. It turns to its Facebook followers for their “Do Us a Flavor” campaign — … Continue reading How to Crowdsource Blog Content to Increase Website Traffic
The Year’s 10 Most Popular Content Marketing Columns
From SEO to technology to distribution strategies, our content marketing contributors covered lots of territory in 2014. Don’t miss these outstanding columns! Pamela Parker on December 26, 2014 Content Marketing certainly wasn’t invented in 2014, but marketers certainly grew in sophistication and began seriously integrating the practice into their organizations, in part thanks to tips and learnings shared … Continue reading The Year’s 10 Most Popular Content Marketing Columns
Top 7 SEO And Content Predictions For 2015
Amy Edwards December 25, 2014 In just two weeks we’ll be into 2015 (scary I know!) – so with that in mind, today seemed like the perfect day to start looking ahead to 2015 to see what the next 12 months might hold for the digital industry. Now, I already covered the top digital … Continue reading Top 7 SEO And Content Predictions For 2015
Culture Of Content: The Success Criteria
What is a “culture of content,” and how can organizations foster one? Columnist Rebecca Lieb explains. Rebecca Lieb on December 23, 2014. Fundamentally, content has become bigger than marketing; it spans across the enterprise, particularly in public-facing divisions such as sales, customer care, recruiting, PR and product groups. All these constituencies have the capability to … Continue reading Culture Of Content: The Success Criteria
How to Write Blog Content for Your Buyer Personas
Tony Adragna December 20, 2014 Too often, companies create buyer personas, but are not sure how to write blog content that caters to them. While there are several aspects to consider when writing to your buyer personas, there are some key points you should make sure to focus on. Write Blog Posts to Specific … Continue reading How to Write Blog Content for Your Buyer Personas
Infographic Inspiration From The Best Brands In Content Marketing
Anne Murphy December 15, 2014 Infographics are heavy hitters in content marketing. And their popularity continues to skyrocket. As a tactic, infographics saw the biggest rise in usage amongst B2B marketers, jumping from 51% to 62% this year. Visuals are, hands-down, the best way to grasp the attention of buyers. They into reader emotions, … Continue reading Infographic Inspiration From The Best Brands In Content Marketing
Social Media: Getting The Most Out Of Your Content
Sue Reynolds December 14, 2014 You’ve taken several hours to write a blog, create a new Slideshare presentation, research and design an infographic or shoot and edit a video. The content is compelling and on brand. You feel good about it. I don’t have to tell you that creating your own content is hard … Continue reading Social Media: Getting The Most Out Of Your Content
Why Use Long Tail Keywords In Web Content?
Claire Broadley December 14, 2014 When searching, being specific really helps. When searching for a piece of content or a product via Google, you probably experiment with a variety of search terms until you find a specific phrase that brings up the results you want. This process gives us some valuable clues about search. … Continue reading Why Use Long Tail Keywords In Web Content?
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