by Bernadette Coleman December 2nd, 2014 Did you ever hear the story of Ali Baba and the Forty Thieves? The thieves hid a horde of treasure inside a cave, the mouth of which was sealed using magic. Ali Baba, a poor woodcutter, overhears the thieves using the magic phrase, “Open Sesame,” to enter the … Continue reading POEM – Paid, Owned, Earned Media – The “Open Sesame” of Content Marketing
Liz O’Neill November 27, 2014 The majority of B2B marketers believe in the value of content marketing. 93% have incorporated it into their strategy, and 51% rate their content marketing practices as “very mature.” But very few are seeing the return on their investment. According to Forrester, an overwhelming 85% of marketers fail … Continue reading 3 Case Studies That Prove The Value Of A Customer-Focused Content Strategy
Clair Jones November 26, 2014 Creating quality holiday content during the season can be time-consuming and stressful, but it is also one of the most lucrative times of year to promote your small business. Whether you are a web-based service or brick-and-mortar retailer, social media and web content is a cheap and easy way … Continue reading 5 Small Businesses With Kickass Holiday Content
By Anton Koekemoer, November 24, 2014 I have been in the digital marketing space for many years and often I get this brief: “I need you to write me a 1 500 word article or blog post with loads of keywords in it so that I can get the attention of Google and get … Continue reading Focus on writing content for real people, not robots
Continuing to move beyond its roots as a comment platform, the company is offering an enterprise level aggregation and publishing tool. Martin Beck on November 21, 2014 Livefyre today announced the launch of a new content aggregation and publishing tool for websites, mobile apps and other digital marketing. Called Livefyre Studio, the new product puts … Continue reading Livefyre Launches Livefyre Studio To Help Marketers Repurpose Social Content
Dan Virgillito November 21, 2014 Setting up a Facebook fan page is easy, but building followers and engaging with them is a different story. Want to know how to have them flipping over your product and services? See how these 10 types of Facebook content can drive engagement. While your online marketing skills, English … Continue reading 10 Types of Facebook Content To Drive Engagement
Columnist Arnie Kuenn presents some helpful tips for all of you out there that do not have a content marketing budget of $1 million or more. Sorry, Coke. Arnie Kuenn on November 17, 2014 There are many misconceptions about how companies are “supposed” to implement content marketing. And in a perfect world, with a hefty … Continue reading Stop Wasting Time & Money On Your Content Marketing
Colin Osing November 15, 204 As an email marketer, you are probably bombarded with studies and statistics that highlight the benefit of using video in your email campaigns. While it is interesting to look at numbers, it is also important to know why it makes sense from a behavioral perspective. To set the context let … Continue reading Video Content – The New Black of Email Marketing
The Social Mediator November 15, 2014 “Content is king” is the age-old phrase when it comes to social media marketing and I’m sure it was coined by a marketing whizz. The truth is that social media content provides the foundation of a thriving social presence but that can only go so far, especially if you’re … Continue reading Social Media Content vs Interaction
By Vinaya Naidu, Published November 14, 2014 Advertising, as we know of, is undergoing a massive transformation with the advent of social media. Having discovered a new medium to add to their marketing mix, brands began pushing one-way messages that worked in traditional media, but didn’t quite fit well into the new two-way mode of … Continue reading Digital Storytelling 2.0: How Branded Content Is Coming Of Age
