by Justin Wong December 23, 2015 Follow @CurvecommsDecember 23, 2015 The Christmas season is one of the most competitive times for any type of online advertising. Every business, from mom and pop stores to big-box retailers will be fighting over the public’s attention on Facebook. Does that mean you shouldn’t advertise? No! A study from … Continue reading 4 Steps to Improve Your Facebook Campaigns
by Giovanni Strocchi, (December 21, 2015) Emotions are one crucial element of digital advertising that supersede responsive ad formats, cross-device presence, and even CPMs. The real long-term connection between a brand and its audience is driven by emotions — meaning that brands must trigger a positive emotional reaction in a consumer to gain access to … Continue reading Emotions At The Heart Of Successful Campaigns
by Rachel Moore December 16, 2015December 16, 2015 Done right, email can be one of the best ways to re-connect with prospects who are dragging their feet through the buying process, you’re hoping to attract back to your site, or you just want to keep in touch with. Done even just a bit haphazardly, email … Continue reading 6 Email Marketing Campaigns That Are Probably Better Than Yours
by Brett Bair December 13, 2015December 13, 2015 Holiday shopping can be a frantic experience. Even when you do it online. We’ve all been there. You fill up your cart, see if you qualify for free shipping, realize you don’t, search the web for a promo code, paste it in the little box, realize it’s … Continue reading This One Simple Strategy Delivers Consistently Better Holiday Campaigns
by Pam McBride December 3, 2015 Follow @leadsiftDecember 3, 2015 Some people seem to have a never-ending supply of creative, out-of-the-box ideas. They’re always coming up with new campaigns in meetings, delivering creatives that wow the entire office, and dreaming up innovative ways to reach the right audience. These people are inspiring, but the reality … Continue reading 5 Ways to Brainstorm Ideas for Social Campaigns
by Andrew Sheridan December 1, 2015December 1, 2015 Holiday shopping is in overdrive right now with Black Friday and Cyber Monday only days away. It’s crunch time for paid search marketers. Keywords are more competitive than ever which translates into you spending more money to get your ads seen. Holiday paid search campaigns can yield … Continue reading How to Optimize Holiday PPC: Use Call Data to Keep a Finger on the Pulse of Your Campaigns
by Kelly Shepsko November 20, 2015November 20, 2015 You’ve most likely seen hundreds of ads that drive to landing pages in your Facebook newsfeed. There are some that you’re compelled to click on, and others, you have absolutely no interest in. What exactly differentiates effective landing page ads versus those that get lost in the … Continue reading How To Create Effective Landing Pages For Facebook Ad Campaigns
by Brian Solis November 14, 2015November 14, 2015 Hashtags are everywhere and brands are aiming to capitalize on all things UGC (user generated content). But sometimes, brands jump onto digital trends without truly understanding why they’re culturally relevant, in this case hashtags, and how to be part of the conversation in meaningful and effective ways. … Continue reading Attention Marketers: Hashtag Campaigns Work When They’re Culturally and Personally Relevant
by Juliet Carnoy November 13, 2015 Follow @juels050November 13, 2015 With the proliferation of online channels in addition to those of traditional marketing, there’s a constant battle for the consumer’s attention. Rather than rely solely on a creative team to produce content, your brand should consider turning to your own customers. Putting in the time … Continue reading 4 Social Media Campaigns with Real ROI
by Jim Belosic November 12, 2015 Follow @shortstacklabNovember 12, 2015 Are you looking for a way to engage with your online audience and grow your email list that doesn’t involve a giveaway? There are many ways to enhance your lists and your social presence, beyond contests and other kinds of promotions. In this article, I’ll describe … Continue reading 5 Types of Lead-Generating Campaigns that Aren’t Promotions
