Michelle Van den BerghOctober 31, 2015 I am sure you have heard this many times: “never use a do-not-reply email address when sending an outbound email campaign.” I recently received the “do-not-reply” treatment when I took my mobile device to a large mobile service provider to have it fixed. They pride themselves on their service … Continue reading Close the Communication Loop on Your Email Campaigns
Lauren MarcheseOctober 30, 2015 Can social media really function as a force for good? More specifically, can viral campaigns on social networks accomplish real change for the nonprofits that run them? It can be hard for people to take these campaigns seriously. It’s not always clear who exactly will be getting the fundraised money, there’s … Continue reading Do Viral Social Media Campaigns Actually Accomplish Anything?
Sarah MatistaOctober 19, 2015 While you might be tired of hearing all about millennials (even if you happen to be one!) there’s no denying their importance for the overall marketing strategy of most brands. Millennials – those born between the late 1980s and early 2000s – now make up a quarter of the US population. … Continue reading 5 Ways To Reach Millennials with Your Social Media Campaigns
Scott LambertOctober 8, 2015 When was the last time you conducted a thorough marketing analysis for your business? If your answer is, “I can’t remember,” don’t feel bad. Many business owners deprioritize marketing analyses in the face of more pressing needs. The good news: There’s never a bad time to conduct a detailed marketing analysis … Continue reading 10 Online Marketing Metrics Critical To Your Campaign’s Performance
Zoe WaldronSeptember 29, 2015 Each social platform has its own unique benefits, setbacks, and primary users. Integrating campaigns and content across social platforms helps fill in those gaps with features of another platform, all while helping your brand reach the widest market possible. Planning an Instagram campaign soon? Tie those images in with a Pinterest … Continue reading Mastering Integrated Social Media Campaigns
Enables Android app developers to promote app installs across Google networks and platforms with ads that are dynamically served and optimized. Ginny Marvin on September 28, 2015 Google’s all-in-one campaign type for Android app developers is rolling out globally. Universal App Campaigns enable app marketers to reach users across search, YouTube, the Google Display Network, … Continue reading Google’s Universal App Campaigns Now Available To All Advertisers In AdWords
Shelley PringleSeptember 18, 2015 I like Instagram. The learning curve is a gentle incline for those of us over 40 and the younger set, including my 11-year old niece and her friends, are up-to-speed in a matter of minutes. Even if you don’t have an eye for photography (like me), you’ll enjoy Instagram. It’s simple … Continue reading Instagram Success Metrics for Social Influencer Campaigns
Megan ConleySeptember 9, 2015 When it comes to holiday shopping, rarely do customers save all of their shopping for the last minute. In fact, 29% of consumers began shopping before Halloween in 2014. So, as you plan out your holiday campaigns, remember this: the earlier, the more widespread, the better. To compete with big box … Continue reading How to Create and Organize Your Holiday Ecommerce Campaigns
Are you in the throes of planning a social media campaign? Columnist Sonny Ganguly details four key components that will expand your social reach and improve your bottom line. Sonny Ganguly on September 4, 2015 As social media continues to grow as a proven marketing strategy, the marketing industry has seen an increase in clever … Continue reading 4 Components Of The Best Social Media Campaigns
Founded by Michael Johnston and Dr. Minor Gordon, the site offers digital marketers a new level of competitive research. Amy Gesenhues on September 1, 2015 While social may be driving many marketing to-do lists, email is still a priority. Less than a year ago, a study from Pew Research Center revealed employees with online access … Continue reading Notablist — A Search Engine Built For Email Marketers — Includes 4M+ Searchable Email Campaigns
