Sarah MatistaOctober 19, 2015 While you might be tired of hearing all about millennials (even if you happen to be one!) there’s no denying their importance for the overall marketing strategy of most brands. Millennials – those born between the late 1980s and early 2000s – now make up a quarter of the US population. … Continue reading 5 Ways To Reach Millennials with Your Social Media Campaigns
Tag Archives: Campaigns
10 Online Marketing Metrics Critical To Your Campaign’s Performance
Scott LambertOctober 8, 2015 When was the last time you conducted a thorough marketing analysis for your business? If your answer is, “I can’t remember,” don’t feel bad. Many business owners deprioritize marketing analyses in the face of more pressing needs. The good news: There’s never a bad time to conduct a detailed marketing analysis … Continue reading 10 Online Marketing Metrics Critical To Your Campaign’s Performance
Mastering Integrated Social Media Campaigns
Zoe WaldronSeptember 29, 2015 Each social platform has its own unique benefits, setbacks, and primary users. Integrating campaigns and content across social platforms helps fill in those gaps with features of another platform, all while helping your brand reach the widest market possible. Planning an Instagram campaign soon? Tie those images in with a Pinterest … Continue reading Mastering Integrated Social Media Campaigns
Google’s Universal App Campaigns Now Available To All Advertisers In AdWords
Enables Android app developers to promote app installs across Google networks and platforms with ads that are dynamically served and optimized. Ginny Marvin on September 28, 2015 Google’s all-in-one campaign type for Android app developers is rolling out globally. Universal App Campaigns enable app marketers to reach users across search, YouTube, the Google Display Network, … Continue reading Google’s Universal App Campaigns Now Available To All Advertisers In AdWords
Instagram Success Metrics for Social Influencer Campaigns
Shelley PringleSeptember 18, 2015 I like Instagram. The learning curve is a gentle incline for those of us over 40 and the younger set, including my 11-year old niece and her friends, are up-to-speed in a matter of minutes. Even if you don’t have an eye for photography (like me), you’ll enjoy Instagram. It’s simple … Continue reading Instagram Success Metrics for Social Influencer Campaigns
How to Create and Organize Your Holiday Ecommerce Campaigns
Megan ConleySeptember 9, 2015 When it comes to holiday shopping, rarely do customers save all of their shopping for the last minute. In fact, 29% of consumers began shopping before Halloween in 2014. So, as you plan out your holiday campaigns, remember this: the earlier, the more widespread, the better. To compete with big box … Continue reading How to Create and Organize Your Holiday Ecommerce Campaigns
4 Components Of The Best Social Media Campaigns
Are you in the throes of planning a social media campaign? Columnist Sonny Ganguly details four key components that will expand your social reach and improve your bottom line. Sonny Ganguly on September 4, 2015 As social media continues to grow as a proven marketing strategy, the marketing industry has seen an increase in clever … Continue reading 4 Components Of The Best Social Media Campaigns
Notablist — A Search Engine Built For Email Marketers — Includes 4M+ Searchable Email Campaigns
Founded by Michael Johnston and Dr. Minor Gordon, the site offers digital marketers a new level of competitive research. Amy Gesenhues on September 1, 2015 While social may be driving many marketing to-do lists, email is still a priority. Less than a year ago, a study from Pew Research Center revealed employees with online access … Continue reading Notablist — A Search Engine Built For Email Marketers — Includes 4M+ Searchable Email Campaigns
How To Optimise Your Online Campaigns For Silver Surfers
Luke ReesAugust 24, 2015 Older generations are often misunderstood or unfairly stereotyped by marketers, especially when it comes to the online world. This seems like a huge missed opportunity considering the size and wealth of the grey market, so let’s dispel some of the myths: Firstly, they are not all digitally-challenged technophobes – in the … Continue reading How To Optimise Your Online Campaigns For Silver Surfers
Flight School Friday: 10 Email Campaigns Every Company Should Start With
Sasha SeddonAugust 21, 2015 Building an email marketing program from scratch can feel like one of the most daunting online conversations to begin. The inbox is a crowded place – every day companies are competing for opens and clicks, testing out new subject lines, more GIFs, bigger call-to-actions (CTA). The key is to build a … Continue reading Flight School Friday: 10 Email Campaigns Every Company Should Start With
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