by Elna Cain February 8, 2016February 8, 2016 As writer Anthony J. D’Angelo suggests, “Don’t reinvent the wheel, just realign it.” When you see that a system works for someone else, do you start from scratch as you work towards a similar goal? Or do you add your own flavor to what’s already worked for … Continue reading Watching (and Learning From) Competitor PPC Campaigns
Columnist Larry Kim explains the ins and outs of launching an effective Twitter Followers campaign. Have you tried it out yet? Larry Kim on February 4, 2016 Do you want to accelerate the growth of your Twitter follower count? Do you want to increase your organic reach on Twitter but find that the “best practices” … Continue reading Why Buy Twitter Followers? 10 Things You Need To Know About Followers Campaigns On Twitter
What’s the best way to determine which links to pursue and which to pass up? Columnist Andrew Dennis shares his criteria. Andrew Dennis on January 20, 2016 Businesses interested in online growth can’t ignore search as a marketing channel — it’s too important. BrightEdge conducted a study that showed organic search directs the majority of … Continue reading Evaluating Link Quality For SEO Campaigns
by Jonathan Yefet January 19, 2016 Follow @DirectIQJanuary 19, 2016 The folks at Remarkety recently ran a really cool study looking into email marketing benchmarks for 2016. They looked at millions of emails sent by many different brands to determine the effectiveness of newsletters, order follow-up and much more. We’re going to start by discussing … Continue reading Email Marketing Campaigns With Coupons Always Perform Well!
by James Lucas January 15, 2016January 15, 2016 Split testing in email marketing has been around as long as the channel itself. But what are the benefits of using split tests for your campaigns? Reuse the Results The best split tests are the ones where the results can be re-used over future emails to continue … Continue reading The Benefits of Using Split Tests for Your Email Campaigns
Search marketers, have you been using Google Analytics in conjunction with Remarketing Lists for Search Ads? If not, columnist Laura Collins is here to explain the benefits. Laura Collins on January 8, 2016 Since its launch in 2013, Remarketing Lists for Search Ads (RLSA) has become such an integral tool for PPC marketers that it’s hard to … Continue reading Making The Most Of Google Analytics Audiences Within Your Search Campaigns
by Sunny Popali December 29, 2015December 29, 2015 A Pay-Per-Click (PPC) strategy is one of the quickest ways to attract potential customers to your website and increase conversions. Business owners can present advertisements with the help of tools like Google AdWords, Yahoo! Search Marketing, etc., in the sponsored results section that comes up in search … Continue reading These PPC Marketing Strategy Mistakes Can Kill Your Campaigns
by Maria Breaux December 24, 2015December 24, 2015 With the holiday shopping season in full swing, most retail advertisers are focused on how they can get their products in front of the most potential buyers and maximize sales. If trends from last year’s holiday shopping season are any indication of this year’s, most consumers will … Continue reading Why You Should Be Using Bing Shopping Campaigns Right Now
by Justin Wong December 23, 2015 Follow @CurvecommsDecember 23, 2015 The Christmas season is one of the most competitive times for any type of online advertising. Every business, from mom and pop stores to big-box retailers will be fighting over the public’s attention on Facebook. Does that mean you shouldn’t advertise? No! A study from … Continue reading 4 Steps to Improve Your Facebook Campaigns
by Giovanni Strocchi, (December 21, 2015) Emotions are one crucial element of digital advertising that supersede responsive ad formats, cross-device presence, and even CPMs. The real long-term connection between a brand and its audience is driven by emotions — meaning that brands must trigger a positive emotional reaction in a consumer to gain access to … Continue reading Emotions At The Heart Of Successful Campaigns
