How do you move beyond ‘the right message to the right person at the right time?’ Columnist Rebecca Lieb explains how to get off to a successful start with contextual marketing. Rebecca Lieb on October 25, 2016 Content moving beyond screens into the “phygital” world of beacons, sensors and the Internet of Things has been … Continue reading 8 best practices for contextual campaigns
by Dhariana Lozano Follow @DhariLoOctober 13, 2016 The end of the year means holiday after holiday, and an opportunity for your brand to give your fans a little surprise and delight while creating more reach and visibility for yourself. You still have time to set up a holiday social media campaign! Here are 6 social … Continue reading 6 Last Minute Holiday Social Media Campaigns to Try This Season
by Claudia ElliottOctober 7, 2016 Digital should dazzle! There’s no excuse for tired old campaigns when technology makes it so easy and affordable to create attention-commanding images that will help your clients achieve their marketing goals. And if you haven’t added cinemagraphs to your digital toolbox, you’re missing an opportunity. These little gems pairing a … Continue reading 5 Ways to Wow ‘Em With Cinemagraphs in Your Digital Marketing Campaigns
by Laurie Sullivan@lauriesullivan, October 5, 2016 Advertisers plan to spend on average 62% of their holiday marketing budget on digital marketing, with most focusing on social and search running on Facebook and Google, according to survey findings released Wednesday. While 82% of the companies participating in the survey have separate budgets for search and social … Continue reading Google, Facebook Become Focus Of Holiday Digital Campaigns (DD)
by Nash Haywood Follow @nash_hOctober 4, 2016 Adwords allows advertisers to use their own custom Google Analytics segments for their remarketing campaigns. The result? Extremely targeted campaigns that are capable of reaching highly engaged and specific visitors with less wasted ad spend. Google Adwords already makes it easy to target users who abandon cart, view … Continue reading 5 Segmenting Tactics to Superpower Your Google Adwords Retargeting Campaigns
Columnist Rebecca Lieb explains how deeper targeting and individualized messaging can benefit marketers, organizations and consumers. Rebecca Lieb on September 27, 2016 Together we’ve looked at why context is digital marketing’s next frontier. Since then, I’ve delved further into the topic, publishing research that looks at the value of marketing in the “phytigal” world … Continue reading Why contextual campaigns provide value across the enterprise
by Adam TanguaySeptember 26, 2016 You’re on Facebook. You’re on Twitter, too. Both are important, yet neither will ever be as effective at helping you sell eCommerce products as a good email marketing campaign. via GIPHY Email is here to stay Consider these statistics: Email campaigns are six times more likely to get a click … Continue reading 6 Lessons From the Best Email Marketing Campaigns
by Larisa Bedgood Follow @https://twitter.com/DataMentorsSeptember 23, 2016 Email marketing continues to reign as the top channel for producing ROI. In the Email Marketing Industry Census 2016 report by Econsultancy and Adestra, 73% of marketers agree that email produces “good” to “excellent” ROI. However, like all marketing channels, email is evolving and marketers are focusing on … Continue reading Email Open Rates Double With Triggered Campaigns – Here’s What You Need to Know
by Arik HansonSeptember 20, 2016 You know what’s perplexing about the way companies plan for today’s social media campaigns? They don’t plan for BEST-CASE scenarios. And, in this case, that means planning and staffing appropriately for community management. Consider the following scenario: You’ve been planning a social media campaign as part of a broader marketing … Continue reading The Most Over-Looked Component of Many Social Media Campaigns
New report on emerging tech in next five years also points to personal data lockers, commonplace augmented reality, and much smarter location analytics. Barry Levine on September 16, 2016 Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says Forrester Research VP and Principal Analyst Brian … Continue reading Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
