A Salesforce VP shares his insights into how valuable it is when sales and marketing teams align to work toward common goals. Nate Skinner on November 13, 2019 In 1998, my software developer brother said: “you’ve gotta get into software – the internet is changing everything!” Fast forward to 1999, after passing a couple of … Continue reading 10 Lessons from 10 years in marketing and 10 in sales
Category Archives: Marketing Lessons
Don’t Hug Just Any Tree: Positioning Your Company Behind the Right Causes
Dave Pributsky — April 3, 2019 Follow @daveprib — April 3, 2019 Consumers have high expectations for companies to prioritize corporate social responsibility (CSR). At the same time, however, many consumers don’t make it a part of their decision-making process when buying — even though they want to support companies whose CSR initiatives resonate with … Continue reading Don’t Hug Just Any Tree: Positioning Your Company Behind the Right Causes
3 Lessons Mobile Marketers Can Learn From the Cheetah App Ad Scandal
Naike Romain — January 18, 2019 — January 18, 2019 You may have noticed the news about Cheetah, the Chinese app developer, and the ad scheme to take credit for app installs that they weren’t driving. Through click-injection, they were able to collect app install bounties and potentially cheat their ad partners and Google out … Continue reading 3 Lessons Mobile Marketers Can Learn From the Cheetah App Ad Scandal
Remarketing 101: How to Bring Visitors Back to Your Site
Syed Balkhi — May 14, 2018 Follow @SyedBalkhi — May 14, 2018 Have you ever seen an ad on social media for a product you were thinking about buying, but didn’t at the last second? Weird right? Well, as weird as it may seem that ads, targeted just for you, are following you as you … Continue reading Remarketing 101: How to Bring Visitors Back to Your Site
10 Marketing Lessons You Can Learn from Apple [Infographic]
Andrew Gazdecki — May 10, 2018 Follow @biznessapps — May 10, 2018 If you’re looking for some valuable marketing inspiration, there’s no better role model than Apple. This global tech giant has brought its marketing strategy to perfection by combining several equally brilliant approaches. The backbone of Apple’s enviable marketing strategy is simplicity. This is … Continue reading 10 Marketing Lessons You Can Learn from Apple [Infographic]
3 Fearless Bits of Predictive Marketing Advice that Will Make You Want to Take Action
Brian Appleton — February 3, 2018 Follow @BArailrunner — February 3, 2018 Raise your hand if you’ve already heard about predictive marketing. While it’s certainly not a new concept, predictive marketing is experiencing a boost in prominence thanks to updated technology which has made it more effective—and popular—than ever before. Just check out the term’s … Continue reading 3 Fearless Bits of Predictive Marketing Advice that Will Make You Want to Take Action
How to Use Remarketing Lists for Search Ads (RLSA)
Wilson Addison — November 22, 2017 — November 22, 2017 As many as 98% of website visitors don’t convert on their first visit. There are many ways that online marketers work to improve these initial conversion rates—employing effective ways to interact with your visitors to eventually convert them into customers is a crucial component of … Continue reading How to Use Remarketing Lists for Search Ads (RLSA)
5 eternal marketing lessons you can hang your hat on
Trends may come and go, but columnist Dave Davies shows that the core principles of marketing are just as applicable today as they were decades or even centuries ago. Dave Davies on July 26, 2017 We digital marketers exist in a fast-paced world, where the rules and strategies change on an almost daily basis. … Continue reading 5 eternal marketing lessons you can hang your hat on
The 7 rules of respectful marketing
As more people implement ad blockers and brand safety takes on new urgency, columnist Lewis Gersh discusses how brands can put the customer experience front and center. Lewis Gersh on July 14, 2017 Consumers are in open rebellion about how they’re disrespectfully treated by your marketing. Millions now use ad blockers to escape the … Continue reading The 7 rules of respectful marketing
Digital Signage: Enhancing the CX Experience in The “Other Showroom”
Roger Conant — April 12, 2017 — April 12, 2017 Dealership in-store digital video is nothing new. But what’s new about the recent announcement from General Motors is the potential for a large group of GM auto retailers to offer narrow-casting content to an audience already stationed at the dealership that isn’t exclusively the same … Continue reading Digital Signage: Enhancing the CX Experience in The “Other Showroom”
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