The term “real-time marketing” gets bandied about regularly, but brands that can actually implement real-time efforts stand to outperform their competition. Amy Gesenhues on May 14, 2020 “Event-triggered and real-time marketing will have the biggest impact on marketing activities in the next five years,” said Gartner Vice President analyst Mike McGuire, “However, before marketers can … Continue reading How real is your real-time marketing?
Juan Ortiz — April 22, 2020 As the pandemic rages, and businesses feel the financial backlash of a societal shut down, the world is turning to creative and interesting solutions to mediate the effects. Interestingly- and perhaps naturally- gift cards have become a focus of leverage to soften a big blow to both people and … Continue reading Gift Cards: A Shimmer of Light During Dark Times
A Salesforce VP shares his insights into how valuable it is when sales and marketing teams align to work toward common goals. Nate Skinner on November 13, 2019 In 1998, my software developer brother said: “you’ve gotta get into software – the internet is changing everything!” Fast forward to 1999, after passing a couple of … Continue reading 10 Lessons from 10 years in marketing and 10 in sales
Dave Pributsky — April 3, 2019 Follow @daveprib — April 3, 2019 Consumers have high expectations for companies to prioritize corporate social responsibility (CSR). At the same time, however, many consumers don’t make it a part of their decision-making process when buying — even though they want to support companies whose CSR initiatives resonate with … Continue reading Don’t Hug Just Any Tree: Positioning Your Company Behind the Right Causes
Naike Romain — January 18, 2019 — January 18, 2019 You may have noticed the news about Cheetah, the Chinese app developer, and the ad scheme to take credit for app installs that they weren’t driving. Through click-injection, they were able to collect app install bounties and potentially cheat their ad partners and Google out … Continue reading 3 Lessons Mobile Marketers Can Learn From the Cheetah App Ad Scandal
Syed Balkhi — May 14, 2018 Follow @SyedBalkhi — May 14, 2018 Have you ever seen an ad on social media for a product you were thinking about buying, but didn’t at the last second? Weird right? Well, as weird as it may seem that ads, targeted just for you, are following you as you … Continue reading Remarketing 101: How to Bring Visitors Back to Your Site
Andrew Gazdecki — May 10, 2018 Follow @biznessapps — May 10, 2018 If you’re looking for some valuable marketing inspiration, there’s no better role model than Apple. This global tech giant has brought its marketing strategy to perfection by combining several equally brilliant approaches. The backbone of Apple’s enviable marketing strategy is simplicity. This is … Continue reading 10 Marketing Lessons You Can Learn from Apple [Infographic]
Brian Appleton — February 3, 2018 Follow @BArailrunner — February 3, 2018 Raise your hand if you’ve already heard about predictive marketing. While it’s certainly not a new concept, predictive marketing is experiencing a boost in prominence thanks to updated technology which has made it more effective—and popular—than ever before. Just check out the term’s … Continue reading 3 Fearless Bits of Predictive Marketing Advice that Will Make You Want to Take Action
Wilson Addison — November 22, 2017 — November 22, 2017 As many as 98% of website visitors don’t convert on their first visit. There are many ways that online marketers work to improve these initial conversion rates—employing effective ways to interact with your visitors to eventually convert them into customers is a crucial component of … Continue reading How to Use Remarketing Lists for Search Ads (RLSA)
Trends may come and go, but columnist Dave Davies shows that the core principles of marketing are just as applicable today as they were decades or even centuries ago. Dave Davies on July 26, 2017 We digital marketers exist in a fast-paced world, where the rules and strategies change on an almost daily basis. … Continue reading 5 eternal marketing lessons you can hang your hat on
