Category Archives: Marketing Lessons

3 Fearless Bits of Predictive Marketing Advice that Will Make You Want to Take Action

Brian Appleton — February 3, 2018 Follow @BArailrunner — February 3, 2018 Raise your hand if you’ve already heard about predictive marketing. While it’s certainly not a new concept, predictive marketing is experiencing a boost in prominence thanks to updated technology which has made it more effective—and popular—than ever before. Just check out the term’s … Continue reading 3 Fearless Bits of Predictive Marketing Advice that Will Make You Want to Take Action

Digital Signage: Enhancing the CX Experience in The “Other Showroom”

Roger Conant — April 12, 2017 — April 12, 2017 Dealership in-store digital video is nothing new. But what’s new about the recent announcement from General Motors is the potential for a large group of GM auto retailers to offer narrow-casting content to an audience already stationed at the dealership that isn’t exclusively the same … Continue reading Digital Signage: Enhancing the CX Experience in The “Other Showroom”

How to Implement Experiential Marketing and Brand Loyalty Into Your CX Strategy

Matt Banner — February 20, 2017 — February 20, 2017 Today’s connected world and ever-present technology have changed the way we think about engaging with companies. Whether you’re a major corporation, or a bustling startup, people expect their interactions to be something that wows them. Simple ads are important, but they are just a piece … Continue reading How to Implement Experiential Marketing and Brand Loyalty Into Your CX Strategy

18 Marketers, Influencers, & Thought Leaders You HAVE to Read on Medium

Dan Shewan — December 23, 2016 — December 23, 2016 For digital marketers, there’s no better social network than Twitter. However, despite being the most popular social media channel for marketing professionals by far, Twitter does have its limitations – most notably, the platform’s trademark brevity. Twitter is perfect for catching up with the latest … Continue reading 18 Marketers, Influencers, & Thought Leaders You HAVE to Read on Medium

Which Social Media Outlets Should I Use for Marketing My Business?

Mark Parent — November 19, 2016 Follow @inbound281— November 19, 2016 You have embraced the inbound marketing philosophy and you are ready to craft some killer campaigns on social media. You take a deep breath and … exhale, suddenly realizing that the world of social media marketing is somewhat confusing. The sheer volume of choices … Continue reading Which Social Media Outlets Should I Use for Marketing My Business?

The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar

Elizabeth Harr — November 9, 2016 — November 9, 2016 I talk to a lot of professional services executives about recruiting the right type of talent to support their marketing strategies. Interestingly, teams don’t get as tripped up on how to build a strategy as much as on how to implement those strategies. Why is … Continue reading The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar