Category Archives: Loyalty Programs

Why we care about loyalty marketing

Learn why loyalty programs are a win-win for brands and customers and ways marketers can reward customers across various channels. Johanna Marmon on February 8, 2023 As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your … Continue reading Why we care about loyalty marketing →

How to send mobile app messages that build loyalty and stay relevant

Loyalty Programs

Keep high-value customers interested with mobile messages after they’ve downloaded your app. Chris Wood on January 19, 2023 Customers download your app because they want to know more about what your brand has to offer. Mobile messages can maintain and grow the relationship, but you have to use the right communications. “Downloading an app is … Continue reading How to send mobile app messages that build loyalty and stay relevant →

Teenage Engineering’s ‘Field’ products are testing customer loyalty

Loyalty Programs

Teenage Engineering OP-1 synthesizer now available for pre-order, we tour its shiny new features (video) T. Wolbe In an era of synth-toy overload, the OP-1 is definitely doing its thing to set itself apart from the pack. It wouldn’t have surprised us if it never came out, simply vanishing into the ether like most … Continue reading Teenage Engineering’s ‘Field’ products are testing customer loyalty →

How To Achieve Loyalty-Driven Bottom Lines

Loyalty Programs

How To Achieve Loyalty-Driven Bottom Lines by Jennifer Stoll , (February 19, 2022) As we continue into what can only be described as a retention marketing boom – a time when virtually all businesses are trying to retain customers at lightning speeds while facing staffing shortages and other pandemic-related challenges — brands must place emphasis … Continue reading How To Achieve Loyalty-Driven Bottom Lines →

Create Loyalty With Connected Experiences

Loyalty Programs

Create Loyalty With Connected Experiences by Sean Eidson , January 27, 2022 The following was previously published in an earlier edition of Marketing Insider. In categories where frequency is high and competition is fierce, there are a few key steps to engaging your best customers to deliver an experience that can create durable brand loyalty … Continue reading Create Loyalty With Connected Experiences →

Creating Dynamic Loyalty Programs That Inspire Passion

Loyalty Programs

Creating Dynamic Loyalty Programs That Inspire Passion by Scott Weller , January 14, 2022 Buy three coffees, get one free! 20% off on Tuesdays! Marketers too often rely on transactional offers alone, underestimating the value that loyalty programs can provide. While the transactional strategy can convert top-of-funnel sales near term, it doesn’t inspire long-term customer … Continue reading Creating Dynamic Loyalty Programs That Inspire Passion →

Create Loyalty With Connected Experiences

Loyalty Programs

Create Loyalty With Connected Experiences by Sean Eidson , November 29, 2021 In categories where frequency is high and competition is fierce, there are a few key steps to engaging your best customers to deliver an experience that can create durable brand loyalty and brand fidelity. Brand fidelity essentially translates to the strength of the … Continue reading Create Loyalty With Connected Experiences →

Why Do We Continue to Be Loyal to Our Corporate Employers When They’re Not Loyal to Us?

Loyalty Programs

Arik Hanson July 26, 2021 Earlier this year, a friend of mine was unceremoniously fired from her corporate job. She had been a really good employee– a star performer as far as I could tell. But, corporate restructuring had other ideas. So, she was walked out the door. I’ve seen this movie before. Many times. … Continue reading Why Do We Continue to Be Loyal to Our Corporate Employers When They’re Not Loyal to Us? →

How You Can Leverage Social Media to Turn Campfire Conversations Into Loyal Customers

Loyalty Programs

Tom Martin June 29, 2021 Did you know that a recent Sprout Social research study found when consumers feel connected to brands, more than half of them (57%) said they’d increase their spending with that brand and 76% indicated they’d buy from that brand vs a competitor? And guess what that same research indicated was … Continue reading How You Can Leverage Social Media to Turn Campfire Conversations Into Loyal Customers →

A 4-Part Framework to Modernize Rewards and Recognition Programs

Loyalty Programs

Rachita Mehrishi March 19, 2021 The COVID-19 pandemic has forever changed how businesses deal with their employees. Indeed, many companies were questioning the sustainability of their HR strategies during 2020. During the health crisis, leading organizations found that enabling a technology-driven HR function has been the key to supporting their employees and progressing with business … Continue reading A 4-Part Framework to Modernize Rewards and Recognition Programs →