From the early days of 18th century loyalty programs, techniques to improve customer loyalty have considerably evolved. Contributor Shawn Gold takes a look at the next iteration and how it can benefit your brand this holiday season. Shawn Gold on September 7, 2017 As we move closer to 2018, many retailers will try to break … Continue reading A brief history of customer loyalty
Stephanie McGuinn — September 6, 2017 Follow @PIMidlantic — September 6, 2017 Devanath / Pixabay Companies like Publix Super Markets have stood out as one of the “Best Places to Work” for years thanks to having what many call the best-in-industry employee benefits. Included in these benefits are stock options and bonuses tied to profits, … Continue reading Incentive-Related Pay Creates Positive Attitudes… If Done Right
Erika Montgomery — September 3, 2017 Follow @PublicityErika — September 3, 2017 How can you turn prospective customers into loyal brand advocates? This post explains. As entrepreneurs and small business owners know, obtaining loyal customers in a competitive market can be difficult, to say the least. It also means there is less room for mistakes, … Continue reading 3 Ways to Obtain Loyal Customers
Amanda Clark — August 9, 2017 Follow @GrammarChicInc — August 9, 2017 geralt / Pixabay In most areas of life, quality is of considerably greater importance than quantity. Case in point: Social media followers. It’s definitely significant for your company Facebook page to have a lot of followers, for instance, but it’s not especially meaningful … Continue reading How Social Media Can Drive Brand Loyalty
While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. Columnist Mike Sands explains how a a customer identity solution can help. Mike Sands on July 19, 2017 What’s $100 billion mean to you? Depending upon what side of town I’m … Continue reading A billion reasons why loyalty marketers need customer identity
Klari Nemeth — December 5, 2016 — December 5, 2016 The healthy lifestyle industry is booming as more and more people are beginning to care proactively about their physical and emotional well-being. In particular, sports apparel sales have jumped 42% to $ 270 billion from 2008 to 2015. But although there’s a higher demand for … Continue reading How to Tailor a Loyalty Program for Your Sporty Customers
Nick Terket — November 23, 2016 — November 23, 2016 I recently read Guy Kawasaki’s book “Enchantment: The Art of Changing Hearts, Minds, and Actions.” It’s a terrific book with great insights for capturing customers’ attention. That enchantment should include your on-hold marketing. Guy Kawasaki’s book “Enchantment: The Art of Changing Hearts, Minds and Actions” … Continue reading Enchanted On-Hold Marketing Produces Loyal Customers
Frankie Plummer — November 16, 2016 Follow @wonderfulca— November 16, 2016 We’re living in a mobile-first world, in an age where e-commerce has fused with mobile. It’s a tricky time for brands, in an age where the customer really does know best (and if you’re not the best, they’ll happily go elsewhere). This combination of … Continue reading 7 Ways To Increase Brand Loyalty Using M-Commerce [Infographic]
Mary Lister — November 16, 2016 — November 16, 2016 When I was a lowly intern at a digital marketing agency, I was allowed to sit in on client calls to “absorb” all the data and strategy being tossed around. One of our clients, a large retailer, was experiencing a spring slump, something that happens … Continue reading 5 Ways to Earn & Build Customer Loyalty
by Ed PowersSeptember 21, 2016 All Sales are Not Equal You might be surprised to learn that some purchases actually increase customer churn. After buying software, many customers discover that it’s not a good fit for their needs, which prompts them to cancel their subscriptions. With new revenue alone as the goal, a large number … Continue reading Loyalty Begins With a Value Proposition
