Category Archives: Loyalty Programs

How to build trust and loyalty in retail with reception marketing

Here’s how retail brands can connect with consumers by delivering valuable content whenever and wherever they need it. RJ Licata on February 28, 2024 The consumer experience has fully evolved from anonymously transactional to personally helpful. Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. They … Continue reading How to build trust and loyalty in retail with reception marketing →

Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report

Loyalty Programs

Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report by Laurie Sullivan , Staff Writer @lauriesullivan, February 2, 2024 Retail marketing budgets are shifting, according to a study independent agency NP Digital will release next week that highlights trends. The 2024 Retail Reveal Report shows that the electronics sector has the highest budget when compared … Continue reading Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report →

Elevate customer loyalty through tailored experience by Comarch

Loyalty Programs

Customized experience can lead to heightened satisfaction and loyalty. Comarch on January 9, 2024 Imagine walking into a hotel room and discovering a personalized note next to a plate of your favorite food. Opening the note reveals information about hotel amenities and recommendations for local attractions aligned with your interests. It sounds like a dream … Continue reading Elevate customer loyalty through tailored experience by Comarch →

The future of loyalty: Metaverse, AI and post-pandemic challenges by Comarch

Loyalty Programs

Discover the source of your customers’ loyalty and learn how to attain it. Comarch on June 22, 2023 Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now … Continue reading The future of loyalty: Metaverse, AI and post-pandemic challenges by Comarch →

Why we care about loyalty marketing

Loyalty Programs

Learn why loyalty programs are a win-win for brands and customers and ways marketers can reward customers across various channels. Johanna Marmon on February 8, 2023 As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your … Continue reading Why we care about loyalty marketing →

How to send mobile app messages that build loyalty and stay relevant

Loyalty Programs

Keep high-value customers interested with mobile messages after they’ve downloaded your app. Chris Wood on January 19, 2023 Customers download your app because they want to know more about what your brand has to offer. Mobile messages can maintain and grow the relationship, but you have to use the right communications. “Downloading an app is … Continue reading How to send mobile app messages that build loyalty and stay relevant →

Teenage Engineering’s ‘Field’ products are testing customer loyalty

Loyalty Programs

Teenage Engineering OP-1 synthesizer now available for pre-order, we tour its shiny new features (video) T. Wolbe In an era of synth-toy overload, the OP-1 is definitely doing its thing to set itself apart from the pack. It wouldn’t have surprised us if it never came out, simply vanishing into the ether like most … Continue reading Teenage Engineering’s ‘Field’ products are testing customer loyalty →

How To Achieve Loyalty-Driven Bottom Lines

Loyalty Programs

How To Achieve Loyalty-Driven Bottom Lines by Jennifer Stoll , (February 19, 2022) As we continue into what can only be described as a retention marketing boom – a time when virtually all businesses are trying to retain customers at lightning speeds while facing staffing shortages and other pandemic-related challenges — brands must place emphasis … Continue reading How To Achieve Loyalty-Driven Bottom Lines →

Create Loyalty With Connected Experiences

Loyalty Programs

Create Loyalty With Connected Experiences by Sean Eidson , January 27, 2022 The following was previously published in an earlier edition of Marketing Insider. In categories where frequency is high and competition is fierce, there are a few key steps to engaging your best customers to deliver an experience that can create durable brand loyalty … Continue reading Create Loyalty With Connected Experiences →

Creating Dynamic Loyalty Programs That Inspire Passion

Loyalty Programs

Creating Dynamic Loyalty Programs That Inspire Passion by Scott Weller , January 14, 2022 Buy three coffees, get one free! 20% off on Tuesdays! Marketers too often rely on transactional offers alone, underestimating the value that loyalty programs can provide. While the transactional strategy can convert top-of-funnel sales near term, it doesn’t inspire long-term customer … Continue reading Creating Dynamic Loyalty Programs That Inspire Passion →