Category Archives: Loyalty Programs

Incentive-Related Pay Creates Positive Attitudes… If Done Right

Stephanie McGuinn — September 6, 2017 Follow @PIMidlantic — September 6, 2017 Devanath / Pixabay Companies like Publix Super Markets have stood out as one of the “Best Places to Work” for years thanks to having what many call the best-in-industry employee benefits. Included in these benefits are stock options and bonuses tied to profits, … Continue reading Incentive-Related Pay Creates Positive Attitudes… If Done Right

Enchanted On-Hold Marketing Produces Loyal Customers

Nick Terket — November 23, 2016 — November 23, 2016 I recently read Guy Kawasaki’s book “Enchantment: The Art of Changing Hearts, Minds, and Actions.” It’s a terrific book with great insights for capturing customers’ attention. That enchantment should include your on-hold marketing. Guy Kawasaki’s book “Enchantment: The Art of Changing Hearts, Minds and Actions” … Continue reading Enchanted On-Hold Marketing Produces Loyal Customers

7 Ways To Increase Brand Loyalty Using M-Commerce [Infographic]

Frankie Plummer — November 16, 2016 Follow @wonderfulca— November 16, 2016 We’re living in a mobile-first world, in an age where e-commerce has fused with mobile. It’s a tricky time for brands, in an age where the customer really does know best (and if you’re not the best, they’ll happily go elsewhere). This combination of … Continue reading 7 Ways To Increase Brand Loyalty Using M-Commerce [Infographic]