An AI prompt framework to clarify positioning, segment opportunity and prioritize high-impact loyalty initiatives without a six-figure agency budget. By Ed Poppe February 20, 2026 The best loyalty programs aim to show up like a friend who actually knows you. Marketers have a thousand ideas and no time to test them. AI won’t … Continue reading How to design a loyalty program your CFO and customers will both support
Tennessee’s only licensed sportsbook shuts its doors, thanking users for their play and loyalty Rachael Davies Suswati Basu Tennessee Action 24/7 has announced it will cease operations, effective immediately, thanking its users for their loyalty. The sportsbook, the only one officially licensed in Tennessee, has shared an update on its website that … Continue reading Tennessee’s only licensed sportsbook shuts its doors, thanking users for their play and loyalty
Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock. Chris Robson on September 26, 2025 For decades, marketers have relied on segmentation to understand customers. But consumers don’t stay in neat boxes. Behaviors evolve, influences spread, and groups form and dissolve … Continue reading When customers move like starlings — and what it means for segmentation
At NRF, SAP announced a new loyalty management solution, an AI agent shopping assistant and ERP designed for retailers. Kim Davis on January 9, 2025 A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. The company also entered the agentic space … Continue reading SAP to launch loyalty management solution for retailers
It may be time to find new ways to motivate your people to challenge the status quo by expanding their horizons. BY Yonason Goldson Have you ever had your patience sorely tested by an overly inquisitive child? You know the type: No matter what you say to them, they always respond with the same question:? Why? Is it … Continue reading 5 questions to inspire loyalty, motivation, and initiative
Long-standing customers were surprised in August by a new, higher pricing plan for multiple users in a small team. Now the earlier pricing plan is back for them. Chris Wood on October 14, 2024 Small teams alarmed by a recent price increase by Canva are getting a reprieve. The company announced it’s reversing a … Continue reading Canva reverses price hike for loyal customers
Consumers Sacrifice Brand Loyalty Down To The Penny by Laurie Sullivan , Staff Writer @lauriesullivan, September 24, 2024 Taylor Sheridan, the creator of the hit TV series “Yellowstone,” recently purchased around 179 acres, give or take a few dozen, just miles from my property in Wyoming, where different words and phrases are used to talk about … Continue reading Consumers Sacrifice Brand Loyalty Down To The Penny
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Costs to engage new and existing customers. MarTechBot on July 15, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Measuring new customer acquisition and loyalty: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: loyalty and customer experience technologies. MarTechBot on May 20, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded … Continue reading Launching a loyalty program: Best of the MarTechBot
On May 7th, Comarch experts invite you to join them for an insightful conversation about the most important trends in loyalty programs. What makes customers keep coming back to their favorite brands in 2024? Get ready to find out. Comarch on April 19, 2024 Studies show that loyal customers are responsible for as much … Continue reading Comarch holds new webinar – Top loyalty trends: Industry-specific ideas 2024 by Comarch
