Category Archives: Loyalty Programs

Why Do We Continue to Be Loyal to Our Corporate Employers When They’re Not Loyal to Us?

Loyalty Programs

Arik Hanson July 26, 2021 Earlier this year, a friend of mine was unceremoniously fired from her corporate job. She had been a really good employee– a star performer as far as I could tell. But, corporate restructuring had other ideas. So, she was walked out the door. I’ve seen this movie before. Many times. … Continue reading Why Do We Continue to Be Loyal to Our Corporate Employers When They’re Not Loyal to Us? →

How You Can Leverage Social Media to Turn Campfire Conversations Into Loyal Customers

Loyalty Programs

Tom Martin June 29, 2021 Did you know that a recent Sprout Social research study found when consumers feel connected to brands, more than half of them (57%) said they’d increase their spending with that brand and 76% indicated they’d buy from that brand vs a competitor? And guess what that same research indicated was … Continue reading How You Can Leverage Social Media to Turn Campfire Conversations Into Loyal Customers →

A 4-Part Framework to Modernize Rewards and Recognition Programs

Loyalty Programs

Rachita Mehrishi March 19, 2021 The COVID-19 pandemic has forever changed how businesses deal with their employees. Indeed, many companies were questioning the sustainability of their HR strategies during 2020. During the health crisis, leading organizations found that enabling a technology-driven HR function has been the key to supporting their employees and progressing with business … Continue reading A 4-Part Framework to Modernize Rewards and Recognition Programs →

6 Tips: Renewing Enthusiasm in Your Long-Term Rewards Program

Loyalty Programs

Juan Ortiz — March 11, 2020 When you first launch a new partner incentives program, it may be easy to generate interest amongst them. After all, the novelty, the new challenge, and the chance to earn lucrative new rewards can be a powerful trifecta for creating enthusiasm among those selling your products. In many cases, … Continue reading 6 Tips: Renewing Enthusiasm in Your Long-Term Rewards Program →

Structuring Budgets and Rules in Your Channel Incentive Program

Loyalty Programs

Vince Chiofolo — November 6, 2019 If you’re reading this post, it’s likely you’re running incentives to partners and using some sort of system to manage it all. If that’s the case, managing budgets and workflows are likely a big part of your world. Partner incentives, like any system, involves a set of structured rules, … Continue reading Structuring Budgets and Rules in Your Channel Incentive Program →

Single-Use Coupons Key to Closing Personalization Loop

Loyalty Programs

Dan Slavin — October 11, 2019 Follow @codebroker Retailers who have been impacted with a growing number of inactive or lapsed customers can find answers on how to re-engage with them in a new personalization survey from CodeBroker. The coupon software provider surveyed 1,100 consumers across the United States and recently released the results. Topics … Continue reading Single-Use Coupons Key to Closing Personalization Loop →

Setting Smart Objectives in Channel Partner Incentive Programs

Loyalty Programs

Vince Chiofolo — October 7, 2019 A sales incentive program – like every business initiative – is an orchestra of strategy, creativity, and process, all harmonizing together to align a system with an overall set of goals. Usually, in channel sales programs, these goals are fairly clear cut. Chiefly: make more indirect sales. To get … Continue reading Setting Smart Objectives in Channel Partner Incentive Programs →

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