Category Archives: Loyalty Programs

Measuring new customer acquisition and loyalty: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Costs to engage new and existing customers. MarTechBot on July 15, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Measuring new customer acquisition and loyalty: Best of the MarTechBot

Launching a loyalty program: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: loyalty and customer experience technologies. MarTechBot on May 20, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded … Continue reading Launching a loyalty program: Best of the MarTechBot

Comarch holds new webinar – Top loyalty trends: Industry-specific ideas 2024 by Comarch

On May 7th, Comarch experts invite you to join them for an insightful conversation about the most important trends in loyalty programs. What makes customers keep coming back to their favorite brands in 2024? Get ready to find out. Comarch on April 19, 2024   Studies show that loyal customers are responsible for as much … Continue reading Comarch holds new webinar – Top loyalty trends: Industry-specific ideas 2024 by Comarch

How to build trust and loyalty in retail with reception marketing

Here’s how retail brands can connect with consumers by delivering valuable content whenever and wherever they need it. RJ Licata on February 28, 2024 The consumer experience has fully evolved from anonymously transactional to personally helpful. Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. They … Continue reading How to build trust and loyalty in retail with reception marketing

Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report

Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report by Laurie Sullivan , Staff Writer @lauriesullivan, February 2, 2024 Retail marketing budgets are shifting, according to a study independent agency NP Digital will release next week that highlights trends. The 2024 Retail Reveal Report shows that the electronics sector has the highest budget when compared … Continue reading Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report

Elevate customer loyalty through tailored experience by Comarch

Customized experience can lead to heightened satisfaction and loyalty. Comarch on January 9, 2024 Imagine walking into a hotel room and discovering a personalized note next to a plate of your favorite food. Opening the note reveals information about hotel amenities and recommendations for local attractions aligned with your interests. It sounds like a dream … Continue reading Elevate customer loyalty through tailored experience by Comarch

The future of loyalty: Metaverse, AI and post-pandemic challenges by Comarch

Discover the source of your customers’ loyalty and learn how to attain it. Comarch on June 22, 2023   Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now … Continue reading The future of loyalty: Metaverse, AI and post-pandemic challenges by Comarch

How to send mobile app messages that build loyalty and stay relevant

Keep high-value customers interested with mobile messages after they’ve downloaded your app. Chris Wood on January 19, 2023 Customers download your app because they want to know more about what your brand has to offer. Mobile messages can maintain and grow the relationship, but you have to use the right communications. “Downloading an app is … Continue reading How to send mobile app messages that build loyalty and stay relevant