Category Archives: Loyalty Programs

A 4-Part Framework to Modernize Rewards and Recognition Programs

Rachita Mehrishi March 19, 2021 The COVID-19 pandemic has forever changed how businesses deal with their employees. Indeed, many companies were questioning the sustainability of their HR strategies during 2020. During the health crisis, leading organizations found that enabling a technology-driven HR function has been the key to supporting their employees and progressing with business … Continue reading A 4-Part Framework to Modernize Rewards and Recognition Programs →

Brand Loyalty Is On Its Way Out. Now What?

Loyalty Programs

Brand Loyalty Is On Its Way Out. Now What? by Allison McMenimen Bakken , March 12, 2021 It’s well documented that consumers have shifted buying behaviors in order to balance convenience and availability against perceived value. The shift to digital was one way to safely fulfill these needs, opening up a sea of possibilities … Continue reading Brand Loyalty Is On Its Way Out. Now What? →

Loyalty Emails – The Complete Guide

Loyalty Programs

Tamas Oszi September 8, 2020 Email communication is a tried and tested way to stay in touch with your customers. This is especially true for loyalty programs: keeping members in the loop regarding their progress, benefits, and reward prospects ensure both high engagement and high purchase frequency, as people won’t sit on their points. The … Continue reading Loyalty Emails – The Complete Guide →

5 Amazing Sales Follow-up Emails that Boost Customer Loyalty

Loyalty Programs

Syed Balkhi June 17, 2020 Do you want to learn how to turn your customers into lifelong supporters? Do you want to learn how to build solid customer relationships with them outside of the sales cycle, so they keep coming back to you whenever they want to buy? Enter the sales follow-up email. A well-crafted … Continue reading 5 Amazing Sales Follow-up Emails that Boost Customer Loyalty →

6 Tips: Renewing Enthusiasm in Your Long-Term Rewards Program

Loyalty Programs

Juan Ortiz — March 11, 2020 When you first launch a new partner incentives program, it may be easy to generate interest amongst them. After all, the novelty, the new challenge, and the chance to earn lucrative new rewards can be a powerful trifecta for creating enthusiasm among those selling your products. In many cases, … Continue reading 6 Tips: Renewing Enthusiasm in Your Long-Term Rewards Program →

Structuring Budgets and Rules in Your Channel Incentive Program

Loyalty Programs

Vince Chiofolo — November 6, 2019 If you’re reading this post, it’s likely you’re running incentives to partners and using some sort of system to manage it all. If that’s the case, managing budgets and workflows are likely a big part of your world. Partner incentives, like any system, involves a set of structured rules, … Continue reading Structuring Budgets and Rules in Your Channel Incentive Program →

Single-Use Coupons Key to Closing Personalization Loop

Loyalty Programs

Dan Slavin — October 11, 2019 Follow @codebroker Retailers who have been impacted with a growing number of inactive or lapsed customers can find answers on how to re-engage with them in a new personalization survey from CodeBroker. The coupon software provider surveyed 1,100 consumers across the United States and recently released the results. Topics … Continue reading Single-Use Coupons Key to Closing Personalization Loop →

Setting Smart Objectives in Channel Partner Incentive Programs

Loyalty Programs

Vince Chiofolo — October 7, 2019 A sales incentive program – like every business initiative – is an orchestra of strategy, creativity, and process, all harmonizing together to align a system with an overall set of goals. Usually, in channel sales programs, these goals are fairly clear cut. Chiefly: make more indirect sales. To get … Continue reading Setting Smart Objectives in Channel Partner Incentive Programs →

5 Key Tips: Using Your Platform to Promote Your Channel Incentives

Loyalty Programs

Juan Ortiz — August 27, 2019 Follow @jcortiz22 — August 27, 2019 When you’re embarking on a new channel incentives campaign, the last thing you want is a labor-intensive program that adds unnecessary tasks to your already-busy agenda. That’s why it’s important to choose a platform that takes care of most of the busywork on … Continue reading 5 Key Tips: Using Your Platform to Promote Your Channel Incentives →

5 Easy Ways to Build Loyalty and Trust on Your Website

Loyalty Programs

Syed Balkhi — August 25, 2019 Follow @SyedBalkhi — August 25, 2019 It’s important that your business website evokes trust in your site visitors. Not only do you have to gain their trust in order to encourage them to make an initial purchase, you have to gain their loyalty as well. After all, the more … Continue reading 5 Easy Ways to Build Loyalty and Trust on Your Website →