Category Archives: Loyalty Programs

Single-Use Coupons Key to Closing Personalization Loop

Dan Slavin — October 11, 2019 Follow @codebroker Retailers who have been impacted with a growing number of inactive or lapsed customers can find answers on how to re-engage with them in a new personalization survey from CodeBroker. The coupon software provider surveyed 1,100 consumers across the United States and recently released the results. Topics … Continue reading Single-Use Coupons Key to Closing Personalization Loop

Setting Smart Objectives in Channel Partner Incentive Programs

Vince Chiofolo — October 7, 2019 A sales incentive program – like every business initiative – is an orchestra of strategy, creativity, and process, all harmonizing together to align a system with an overall set of goals. Usually, in channel sales programs, these goals are fairly clear cut. Chiefly: make more indirect sales. To get … Continue reading Setting Smart Objectives in Channel Partner Incentive Programs

5 Key Tips: Using Your Platform to Promote Your Channel Incentives

Juan Ortiz — August 27, 2019 Follow @jcortiz22 — August 27, 2019 When you’re embarking on a new channel incentives campaign, the last thing you want is a labor-intensive program that adds unnecessary tasks to your already-busy agenda. That’s why it’s important to choose a platform that takes care of most of the busywork on … Continue reading 5 Key Tips: Using Your Platform to Promote Your Channel Incentives

Leveraging a CIPM Solution to Supercharge Your Channel Incentive Promotions

Ingrid Catlin — July 31, 2019 Follow @blueingy — July 31, 2019 When you’re launching a new channel incentives promotion or campaign, the last thing you want is a labor-intensive program that adds unnecessary tasks to your already busy agenda. That’s why it’s important to choose a platform that takes care of most of the … Continue reading Leveraging a CIPM Solution to Supercharge Your Channel Incentive Promotions

Why launching — or revamping — a customer loyalty program should be a top priority for retailers in 2018

Developing a top-notch customer loyalty program is hard — but it can deliver in spades. Columnist Rohit Gupta shares the 3 biggest benefits of a well-designed loyalty program Rohit Gupta on January 19, 2018    Customer loyalty programs have been around in some form or another for decades. But in today’s world, where people are … Continue reading Why launching — or revamping — a customer loyalty program should be a top priority for retailers in 2018