How To Achieve Loyalty-Driven Bottom Lines by Jennifer Stoll , (February 19, 2022) As we continue into what can only be described as a retention marketing boom – a time when virtually all businesses are trying to retain customers at lightning speeds while facing staffing shortages and other pandemic-related challenges — brands must place emphasis … Continue reading How To Achieve Loyalty-Driven Bottom Lines
Create Loyalty With Connected Experiences by Sean Eidson , January 27, 2022 The following was previously published in an earlier edition of Marketing Insider. In categories where frequency is high and competition is fierce, there are a few key steps to engaging your best customers to deliver an experience that can create durable brand loyalty … Continue reading Create Loyalty With Connected Experiences
Creating Dynamic Loyalty Programs That Inspire Passion by Scott Weller , January 14, 2022 Buy three coffees, get one free! 20% off on Tuesdays! Marketers too often rely on transactional offers alone, underestimating the value that loyalty programs can provide. While the transactional strategy can convert top-of-funnel sales near term, it doesn’t inspire long-term customer … Continue reading Creating Dynamic Loyalty Programs That Inspire Passion
Create Loyalty With Connected Experiences by Sean Eidson , November 29, 2021 In categories where frequency is high and competition is fierce, there are a few key steps to engaging your best customers to deliver an experience that can create durable brand loyalty and brand fidelity. Brand fidelity essentially translates to the strength of the … Continue reading Create Loyalty With Connected Experiences
Arik Hanson July 26, 2021 Earlier this year, a friend of mine was unceremoniously fired from her corporate job. She had been a really good employee– a star performer as far as I could tell. But, corporate restructuring had other ideas. So, she was walked out the door. I’ve seen this movie before. Many times. … Continue reading Why Do We Continue to Be Loyal to Our Corporate Employers When They’re Not Loyal to Us?
Tom Martin June 29, 2021 Did you know that a recent Sprout Social research study found when consumers feel connected to brands, more than half of them (57%) said they’d increase their spending with that brand and 76% indicated they’d buy from that brand vs a competitor? And guess what that same research indicated was … Continue reading How You Can Leverage Social Media to Turn Campfire Conversations Into Loyal Customers
Rachita Mehrishi March 19, 2021 The COVID-19 pandemic has forever changed how businesses deal with their employees. Indeed, many companies were questioning the sustainability of their HR strategies during 2020. During the health crisis, leading organizations found that enabling a technology-driven HR function has been the key to supporting their employees and progressing with business … Continue reading A 4-Part Framework to Modernize Rewards and Recognition Programs
Brand Loyalty Is On Its Way Out. Now What? by Allison McMenimen Bakken , March 12, 2021 It’s well documented that consumers have shifted buying behaviors in order to balance convenience and availability against perceived value. The shift to digital was one way to safely fulfill these needs, opening up a sea of possibilities … Continue reading Brand Loyalty Is On Its Way Out. Now What?
Tamas Oszi September 8, 2020 Email communication is a tried and tested way to stay in touch with your customers. This is especially true for loyalty programs: keeping members in the loop regarding their progress, benefits, and reward prospects ensure both high engagement and high purchase frequency, as people won’t sit on their points. The … Continue reading Loyalty Emails – The Complete Guide
Syed Balkhi June 17, 2020 Do you want to learn how to turn your customers into lifelong supporters? Do you want to learn how to build solid customer relationships with them outside of the sales cycle, so they keep coming back to you whenever they want to buy? Enter the sales follow-up email. A well-crafted … Continue reading 5 Amazing Sales Follow-up Emails that Boost Customer Loyalty