Snapchat is measuring how many visitors its ads send brick-and-mortar locations and giving brands new ways to drive that foot traffic from the app. Tim Peterson on April 12, 2017 In the growing rivalry between Facebook Inc. and Snapchat’s parent company Snap Inc., Facebook’s strategy seems to be copying Snapchat’s product features, and Snap’s … Continue reading Snapchat will tell brands how many people saw their ads, then visited their stores, restaurants
Laura Cole — March 27, 2017 — March 27, 2017 In many ways, the temporary nature of Snapchat and its constantly evolving content stream appears counterproductive to the demands facing modern marketers. After all, content marketing revolves around the notion of permanent, inbound links, along with long-form copy that seeks to engage, inform and challenge … Continue reading Snapchat Marketing: 3 Proven Ways to Reach Your Customers
Saher Naseem — February 9, 2017 Follow @SaherNaseemD— February 9, 2017 Snapchat, made by Evan Spiegel was once considered a platform geared specifically towards teens and young adults. However, over the last few years, this social media platform has improved its features, made some important tweaks that have transformed this platform into a tool that … Continue reading Why Incorporating Snapchat Into Your Small Business Plan Is A Big Deal?
Young Entrepreneur Council — January 23, 2017 Follow @YEC— January 23, 2017 What’s one tip you have for creating Snapchat filters that really stand out and look professional at events? 1. Begin With the End in Mind Are attendees likely to snap a video or a picture? Will there be a lot of movement in … Continue reading 12 Tips for Creating the Perfect, Professional Snapchat Filter
Natalie Petersen — January 20, 2017 — January 20, 2017 One of the most creative, yet misunderstood social media channels for a business is Snapchat. If you’ve been paying attention lately, you may have heard Snapchat coming up more often and seeming to get more popular by the minute. While this app was originally developed … Continue reading Get Creative: Using Snapchat in Social Media Marketing
Sahail Ashraf — November 28, 2016 Follow @Talcontent— November 28, 2016 Let’s face it. Brands are having a tough time on social media right now. With the market saturated beyond any kind of prediction, it’s important that the brand focuses on techniques and strategies that bring quick and powerful reach and engagement. If this doesn’t … Continue reading How And Why You Should Do A Snapchat Takeover
Snapchat’s move to take full control over Discover ad sales would consolidate ad buying and could commoditize ad inventory. Tim Peterson on October 31, 2016 Snapchat’s reported plan to take full control of ad sales from publishers in its Discover section isn’t simply a bad thing for those publishers because they can’t package Snapchat … Continue reading What Snapchat’s Discover ad sales shift may mean for marketers
by Denise Chan Follow @denisechan26September 19, 2016 According to eMarketer, almost one in every five Americans will use Snapchat this year. Snapchat is also on track to expand its active US user base to nearly 59 million by the end of 2016, putting its active user count ahead of both Twitter and Pinterest. With updates … Continue reading The 3 Steps for a Great Snapchat Marketing Campaign
by Young Entrepreneur Council Follow @YECAugust 30, 2016 What is your company doing to take advantage of Snapchat’s marketing potential and why? 1. Sponsor Geofilters at Area Networking Events As a storytelling agency, we’ve used the platform to help others broadcast their message by sponsoring Geofilters at networking events. The filters are super easy for … Continue reading 11 Ways Your Business Can Take Advantage of Snapchat’s Marketing Potential
by Jennifer Frances Follow @socialbeesmediaAugust 22, 2016 Bitmoji for Snapchat is the latest and hottest update in the social network right after the recent introduction of Memories. In this article, we are going to teach you how to add your very own custom Snapchat Emojis, and tell you why it is a cool opportunity for … Continue reading How to Customize Your Snaps with Bitmoji for Snapchat
