Category Archives: Snapchat Marketing

Snapchat will tell brands how many people saw their ads, then visited their stores, restaurants

Snapchat is measuring how many visitors its ads send brick-and-mortar locations and giving brands new ways to drive that foot traffic from the app. Tim Peterson on April 12, 2017   In the growing rivalry between Facebook Inc. and Snapchat’s parent company Snap Inc., Facebook’s strategy seems to be copying Snapchat’s product features, and Snap’s … Continue reading Snapchat will tell brands how many people saw their ads, then visited their stores, restaurants

Snapchat Marketing: 3 Proven Ways to Reach Your Customers

Laura Cole — March 27, 2017 — March 27, 2017 In many ways, the temporary nature of Snapchat and its constantly evolving content stream appears counterproductive to the demands facing modern marketers. After all, content marketing revolves around the notion of permanent, inbound links, along with long-form copy that seeks to engage, inform and challenge … Continue reading Snapchat Marketing: 3 Proven Ways to Reach Your Customers

Why Incorporating Snapchat Into Your Small Business Plan Is A Big Deal?

Saher Naseem — February 9, 2017 Follow @SaherNaseemD— February 9, 2017 Snapchat, made by Evan Spiegel was once considered a platform geared specifically towards teens and young adults. However, over the last few years, this social media platform has improved its features, made some important tweaks that have transformed this platform into a tool that … Continue reading Why Incorporating Snapchat Into Your Small Business Plan Is A Big Deal?

What Snapchat’s Discover ad sales shift may mean for marketers

Snapchat’s move to take full control over Discover ad sales would consolidate ad buying and could commoditize ad inventory. Tim Peterson on October 31, 2016   Snapchat’s reported plan to take full control of ad sales from publishers in its Discover section isn’t simply a bad thing for those publishers because they can’t package Snapchat … Continue reading What Snapchat’s Discover ad sales shift may mean for marketers

11 Ways Your Business Can Take Advantage of Snapchat’s Marketing Potential

by Young Entrepreneur Council Follow @YECAugust 30, 2016 What is your company doing to take advantage of Snapchat’s marketing potential and why? 1. Sponsor Geofilters at Area Networking Events As a storytelling agency, we’ve used the platform to help others broadcast their message by sponsoring Geofilters at networking events. The filters are super easy for … Continue reading 11 Ways Your Business Can Take Advantage of Snapchat’s Marketing Potential