Tag Archives: Campaigns

5 Simple Ways to Improve Your Facebook Ad Campaigns

by Darnelle O’Brien Follow @thekissagencySeptember 16, 2016 With over 1.4 billion active users, Facebook is one social network that all businesses simply cannot ignore. Facebook has established itself as a great paid advertising platform. But just like the organic side of social media communication, without a solid strategy and understanding of how to run a … Continue reading 5 Simple Ways to Improve Your Facebook Ad Campaigns →

Paint Your Email Campaigns with Some Instagram Love

Instagram For Business

by Kevin George Follow @imkevin_monkSeptember 14, 2016 You are a restaurant owner. Every day you take care to tickle the taste buds of hundreds of your customers. You also harness the power of email marketing to notify your subscribers and customers about new dishes in the menu to food coupons. But with the holiday season … Continue reading Paint Your Email Campaigns with Some Instagram Love →

Local Political Campaigns and Programmatic Advertising

by Andrew Fischer Follow @AndrewFischer_1September 13, 2016 Political campaigns have always spent heavily on advertising. The earliest American elections featured candidates circulating expensive printed pamphlets to help convince voters. Dwight D. Eisenhower was the first U.S. Presidential candidate to seize the power of television advertising in 1952 with a series of commercials entitled “Eisenhower Answers … Continue reading Local Political Campaigns and Programmatic Advertising →

SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper

Shopping Campaigns

How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper. Purna Virji on August 19, 2016 Honey for bees. Pikachu for Pokémon Go-ers. Ironic eyewear for hipsters. Some things are known attractants. But when you want to … Continue reading SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper →

Should you hitch your campaigns onto the sporting bandwagon?

PPC Strategies

Capitalizing on sporting events can be a great opportunity for advertisers, but will this strategy work for everyone? Columnist Laura Collins looks at the results of some recent campaigns to find out. Laura Collins on August 17, 2016 For any of you out there who aren’t sports fans, this probably isn’t shaping up to … Continue reading Should you hitch your campaigns onto the sporting bandwagon? →

Google AdWords Reports: The Roadmap to Successful AdWords Campaigns

Google Advertisement

by Pam Aungst Follow @PamAnnMarketingAugust 23, 2016 AdWords reports can be generated in different ways depending on the individual user and what is important to them. The AdWords interface has it’s own built-in reporting functionality. If you have an existing account and wish to see your data in report form, there’s a reports tab in … Continue reading Google AdWords Reports: The Roadmap to Successful AdWords Campaigns →

5 Sure Fire Tips to Unlock Your Retargeting Campaigns

Marketing Campaigns

by Kelley SchultzAugust 18, 2016 Digital marketers constantly look for ways to improve the effectiveness of their campaigns. As a top converting tactic for most digital campaigns, retargeting audiences can be implemented across multiple channels: display, PPC, email, and social. And because retargeting is an omni-channel tactic, marketers are putting additional resources including creative development … Continue reading 5 Sure Fire Tips to Unlock Your Retargeting Campaigns →

Double The Revenue of Your Cart Abandonment Campaigns (Our Step-by-Step Process)

eCommerce Metrics

by Tom KrawiecAugust 17, 2016 If there were only one email campaign we could send for 350+ of our online retail and eCommerce customers for rest of their lives it would be this one…. The cart abandonment campaign. Why? Because after sending millions of different lifecycle email campaigns, win back, promotional emails, replenishment, welcome series … Continue reading Double The Revenue of Your Cart Abandonment Campaigns (Our Step-by-Step Process) →

Creating a Video Style Guide for Your Video Campaigns

Video Strategy

by Kari Jo FaulhaberAugust 7, 2016 Any content coming out of your marketing office is sure to have strict rules, regulations, and specifications around its presentation. Whether it’s content on your website, brochures, signage, or photos, everything should match a style guide set forth by your brand. Of course, each brand style guide is different, … Continue reading Creating a Video Style Guide for Your Video Campaigns →

25 Power Words to Drive More Engagement With Your Social Campaigns

Social Media Engagement

by Andrew Raso Follow @marketinggurus3August 15, 2016 Some 2.1 billion people have social media accounts, and as many as half of those people are checking out social content more than once a day. With that kind of social activity it begs the question… “Why isn’t my engagement higher?” Poor engagement is a problem marketers have … Continue reading 25 Power Words to Drive More Engagement With Your Social Campaigns →