Category Archives: LinkedIn Marketing

LinkedIn Reports Inflated Metrics,Led To Overcharges

LinkedIn Reports Inflated Metrics, Led To Overcharges by Laurie Sullivan , Staff Writer @lauriesullivan, November 13, 2020 LinkedIn found two metrics glitches that led the platform to miscalculate videos and impressions, but in an email the company says it will provide refunds and offer more transparency in the future. “We are committed to the transparency and … Continue reading LinkedIn Reports Inflated Metrics,Led To Overcharges →

LinkedIn Video Marketing: Secret Weapon to Get More Clients

LinkedIn Marketing

Debra Murphy August 26, 2020 If your business is using social media and content marketing to drive traffic and lead generation, you might be overlooking one of the most powerful tools in your arsenal. As a platform, LinkedIn offers unique marketing opportunities, especially for business-to-business marketers. Native LinkedIn video marketing combined with the ability to … Continue reading LinkedIn Video Marketing: Secret Weapon to Get More Clients →

LinkedIn Marketing Strategy: Leveraging Polls and Events

LinkedIn Marketing

JoAnne Funch July 23, 2020 There are two new tools for your LinkedIn marketing strategy, designed to engage your network and get them to take action. The first of the new features is the ability to create polls. Well, actually LinkedIn had a polling feature about 6 years ago and took it away after some … Continue reading LinkedIn Marketing Strategy: Leveraging Polls and Events →

Improve Your Company’s LinkedIn Marketing Strategy This Year

LinkedIn Marketing

Todd Kunsman — June 14, 2020 Over the years, LinkedIn quickly grew to obtain massive amounts of users. While the early days were a way to show off your resumes and professional skills — it turned into a viable marketing and sales channel too. People are coming to this platform to be educated, connect with … Continue reading Improve Your Company’s LinkedIn Marketing Strategy This Year →

16 Metrics You Need to Focus on When Reviewing Your LinkedIn Analytics

LinkedIn Marketing

Micah Lally — April 7, 2020 LinkedIn has proven itself as a great lead generation tool for businesses across the board. But, unlike most other social media platforms, you can’t just look at basic metrics in order to understand if your strategy is actually pulling its weight. For the full picture of your successes and … Continue reading 16 Metrics You Need to Focus on When Reviewing Your LinkedIn Analytics →

12 Ways to Boost Your Following on LinkedIn

LinkedIn Marketing

Young Entrepreneur Council — February 17, 2020 LinkedIn remains one of the most valuable resources for a business in terms of building industry connections, finding talent and attracting new potential customers. So what are some good ways for a new business to make the most of its LinkedIn page in order to boost its following … Continue reading 12 Ways to Boost Your Following on LinkedIn →

Your LinkedIn Indifference May Leave Your Company in The Dust

LinkedIn Marketing

Colleen McKenna — January 16, 2020 Or, at a minimum, your indifference may leave you further behind your peers and competitors, period. Think about your competitors and peers who embraced LinkedIn and social media with an adventurous mindset, an eye on their best candidates and customers, and interest in learning the nuances of the platforms … Continue reading Your LinkedIn Indifference May Leave Your Company in The Dust →

LinkedIn B2B Marketing: How These 8 Influencers are Crushing It

LinkedIn Marketing

Triniti Burton — October 9, 2018 Follow @Triniti_Int — October 9, 2018 80% of all B2B leads generated via social media come from LinkedIn, according to this Oktopost infographic. Being recognizes as a thought leader or influencer through mastery of LinkedIn B2B marketing can deepen engagement with high-value audiences and provide significant visibility for your … Continue reading LinkedIn B2B Marketing: How These 8 Influencers are Crushing It →

How to Use LinkedIn to Get More Sales

LinkedIn Marketing

Michelle Brown — February 2, 2018 Follow @http://twitter.com/zaginteractive — February 2, 2018 Image Credit: Digital Vidya As you can see, the statistics are all there; LinkedIn is a brilliant platform for generating leads. And, as we all know, lead generation means more sales! But what is LinkedIn, and how can you use it as a … Continue reading How to Use LinkedIn to Get More Sales →

LinkedIn Video Marketing: Everything Businesses Need to Know

LinkedIn Marketing

Ana Gotter — October 3, 2017 — October 3, 2017 More and more social media sites are adding native video to their platforms, and LinkedIn is the latest to do so. In a feature that’s been rolling out for about a little over a month, LinkedIn users can now (or will soon be able to) … Continue reading LinkedIn Video Marketing: Everything Businesses Need to Know →