Category Archives: LinkedIn Marketing

16 Metrics You Need to Focus on When Reviewing Your LinkedIn Analytics

Micah Lally — April 7, 2020 LinkedIn has proven itself as a great lead generation tool for businesses across the board. But, unlike most other social media platforms, you can’t just look at basic metrics in order to understand if your strategy is actually pulling its weight. For the full picture of your successes and … Continue reading 16 Metrics You Need to Focus on When Reviewing Your LinkedIn Analytics

Your LinkedIn Indifference May Leave Your Company in The Dust

Colleen McKenna — January 16, 2020 Or, at a minimum, your indifference may leave you further behind your peers and competitors, period. Think about your competitors and peers who embraced LinkedIn and social media with an adventurous mindset, an eye on their best candidates and customers, and interest in learning the nuances of the platforms … Continue reading Your LinkedIn Indifference May Leave Your Company in The Dust

LinkedIn B2B Marketing: How These 8 Influencers are Crushing It

Triniti Burton — October 9, 2018 Follow @Triniti_Int — October 9, 2018 80% of all B2B leads generated via social media come from LinkedIn, according to this Oktopost infographic. Being recognizes as a thought leader or influencer through mastery of LinkedIn B2B marketing can deepen engagement with high-value audiences and provide significant visibility for your … Continue reading LinkedIn B2B Marketing: How These 8 Influencers are Crushing It

How (and Why) Marketers Should Treat Their Resume and LinkedIn Differently

Mark Miller — July 7, 2017 Follow @MMtwopointfive — July 7, 2017 typographyimages / Pixabay Marketers, still treating your resume and LinkedIn profiles more or less the same? If so, you’re probably utilizing one (or both) the wrong way. Your resume and LinkedIn account are undoubtedly among the best tools available to market your professional … Continue reading How (and Why) Marketers Should Treat Their Resume and LinkedIn Differently

LinkedIn PPC: 5 Common Mistakes To Avoid

By Robert Brady March 6th, 2017 With over 467 million users across 200+ countries and 24 languages, LinkedIn is a fantastic opportunity for advertisers who define their core audiences by characteristics like job title, industry, company, seniority, etc. LinkedIn has offered a self-serve advertising platform for several years, but I’ve noticed that adoption has been slow. … Continue reading LinkedIn PPC: 5 Common Mistakes To Avoid