It’s time to start thinking about your email marketing strategy for 2017! To help you plan ahead, columnist Jason Warnock takes a look at when three leading retail brands executed their holiday-themed email campaigns. Jason Warnock on December 9, 2016 Holidays can be a cash cow for retailers. But converting holiday enthusiasm into traffic … Continue reading When to launch holiday-themed email campaigns: A playbook for marketers
Given the flood of new data — about your movement in the real world or your psychology — some marketers are suggesting personalization should become more of a two-way street. Barry Levine on November 23, 2016 “Campaigns of one” are a common refrain today among digital marketers, replacing mass market campaigns with highly pinpointed … Continue reading As ‘Campaigns of One’ get more personal, are we nearing the point of over-personalization?
by Victor Wong, Op-Ed Contributor, November 22, 2016 More than two-thirds of all digital display spending in the U.S. is programmatic, with mobile fueling much of the growth. Digital ad targeting has never been better. More than $6 billion is spent on data-driven ad tech like data-management platforms (DMPs) and demand-side platforms. And yet, the … Continue reading As World Gets Smaller, So Do Ad Campaigns — But Not Small Enough
Dennis Yu — November 19, 2016 Follow @dennisyu— November 19, 2016 We get hit up by software vendors daily who promise automated nirvana. Connect their tool and it can then do all the work for you– meanwhile, you sit on the beach with your arms folded behind your neck, watching the profits roll in. Your … Continue reading Why You Can’t Automate Your Campaigns
Alan Cassinelli — November 10, 2016 Follow @alancassinelli— November 10, 2016 If you’re anything like me, you probably get at least 20 marketing emails a day, and some people receive way more than that! It’s easy for your messages to get lost in that deluge of emails hitting each customer’s inbox. Even if your email … Continue reading 30 Email Campaigns You Should Totally Steal [Slideshare]
by Sarah Ware, Op-Ed Contributor, November 9, 2016 Social media influencers provide an opportunity for brands to connect with target audiences; social personalities often exude trust and reliability through a shared interest in various markets. Influencer-marketing engagement goes beyond the traditional “likes” and “favorites” and allows brands to turn interest into purchases that can continue … Continue reading 3 Keys To Boost ROI Of Influencer-Marketing Campaigns
Columnist Andrew Waber says the expansion of Audience Network and recent developments are making it a major challenger to traditional programmatic inventory sources. Andrew Waber on November 9, 2016 Some of the latest changes for Facebook’s Audience Network give it a legitimate claim of being a chief competitor to Google for both website publishers and … Continue reading As Facebook Audience Network broadens, what does it mean for your campaigns?
Kirsty Sharman — November 7, 2016 Follow @kirstycarrot— November 7, 2016 Influencer marketing has been a hot topic in 2016. As it becomes harder and harder for brands to cut through the online noise they are turning to top bloggers, YouTubers and social rockstars to carry their brand message to the right audience for them. … Continue reading Free Tools to Run End-to-End Influencer Marketing Campaigns
Ben Tepfer — November 4, 2016 Follow @bentepfer— November 4, 2016 In the US, mobile digital-media usage is clearly on the rise and is now outpacing desktop usage 51 to 42 percent, respectively. What are consumers doing with mobile access? According to Litmus, they’re reading email. In fact, more than half of all emails viewed … Continue reading 5 Tips for Mobile-Friendly Email Campaigns
In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance. Andreas Reiffen on November 3, 2016 In search marketing, we’re always trying to get that little bit of extra performance out of our paid campaigns. But what do you do … Continue reading Uncover hidden potential in your paid search and shopping campaigns
