Tag Archives: Campaigns

As World Gets Smaller, So Do Ad Campaigns — But Not Small Enough

Ad Campaigns

by Victor Wong, Op-Ed Contributor, November 22, 2016 More than two-thirds of all digital display spending in the U.S. is programmatic, with mobile fueling much of the growth. Digital ad targeting has never been better. More than $6 billion is spent on data-driven ad tech like data-management platforms (DMPs) and demand-side platforms. And yet, the … Continue reading As World Gets Smaller, So Do Ad Campaigns — But Not Small Enough →

3 Keys To Boost ROI Of Influencer-Marketing Campaigns

Influencer

by Sarah Ware, Op-Ed Contributor, November 9, 2016 Social media influencers provide an opportunity for brands to connect with target audiences; social personalities often exude trust and reliability through a shared interest in various markets. Influencer-marketing engagement goes beyond the traditional “likes” and “favorites” and allows brands to turn interest into purchases that can continue … Continue reading 3 Keys To Boost ROI Of Influencer-Marketing Campaigns →

As Facebook Audience Network broadens, what does it mean for your campaigns?

Facebook Business

Columnist Andrew Waber says the expansion of Audience Network and recent developments are making it a major challenger to traditional programmatic inventory sources. Andrew Waber on November 9, 2016  Some of the latest changes for Facebook’s Audience Network give it a legitimate claim of being a chief competitor to Google for both website publishers and … Continue reading As Facebook Audience Network broadens, what does it mean for your campaigns? →

Uncover hidden potential in your paid search and shopping campaigns

PPC Campaigns

In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance. Andreas Reiffen on November 3, 2016   In search marketing, we’re always trying to get that little bit of extra performance out of our paid campaigns. But what do you do … Continue reading Uncover hidden potential in your paid search and shopping campaigns →

These chatbots can help you stay on top of ad campaigns in Slack, Facebook Messenger & more

Marketing Platforms

Chatbots can give you alerts, reports and insights on your digital advertising campaigns. Just ask. Ginny Marvin on October 27, 2016   Yes, a lot has been written about the rise of chatbots, the digital assistants that can live in places where we spend time, like Slack and Facebook Messenger. Brands jumped in early — order … Continue reading These chatbots can help you stay on top of ad campaigns in Slack, Facebook Messenger & more →

Massive Inefficiencies Will Disrupt Search Campaigns, Retail Holiday Sales

Search Engine Marketing

by Laurie Sullivan, Staff Writer @lauriesullivan, October 26, 2016 Thanksgiving Day store closures and an increasing number of mobile searches with fewer clicks to purchase could make it an interesting holiday buying season this year. Some retail stores that have historically kicked off Black Friday sales on Thanksgiving Day have decided to remain closed, but … Continue reading Massive Inefficiencies Will Disrupt Search Campaigns, Retail Holiday Sales →

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