Dave Parsons — November 13, 2018 — November 13, 2018 Let me set the scene. You’ve done your research and set aside the budget to invest in a personalization solution. You have many great ideas for personalization campaigns. What do you do next? The key to success is prioritizing your ideas with the fastest time … Continue reading How to Minimize Time to Value with Your Personalization Campaigns
Julian Canlas — November 13, 2018 — November 13, 2018 Email blast is bad. There, we said it. Email campaigns should never be unsolicited, but helpful and responsive. They should be careful and resourceful – not lazy and unfocused. Emailing, in general, should never seem aggressive. Unsolicited B2C cold emailing campaigns are now illegal in … Continue reading On Email Blast – 4 Tips to Send Better Email Campaigns
It’s time to start thinking about a holiday advertising strategy to reach the right customer base. Jacob Baadsgaard on October 29, 2018 For retailers, it seems like the holiday shopping season starts earlier every year. If you’re an e-commerce retailer, that means it’s time to start thinking through your holiday advertising strategy. There are … Continue reading 5 ways to make your holiday advertising campaigns more profitable
Holiday Calendar For Targeting Search Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, (October 17, 2018) Halloween may not be the biggest holiday of the year in terms of sales, but search marketers might want to know that in 2017 Google searches for “Black Friday” saw the highest growth spike immediately following October 31, and the … Continue reading Holiday Calendar For Targeting Search Campaigns
Amreen Bhujwala — October 17, 2018 — October 17, 2018 Wouldn’t it be so easy if your email marketing could seamlessly tie your new leads with your existing sales funnel? The emails you send out to your potential leads would always be relevant while the sales pipeline would have fewer bad leads or leaks, and … Continue reading Benefits of Drip Email Marketing Campaigns
Ana Gotter — August 17, 2018 Follow @ana_gotter — August 17, 2018 When most people hear the phrase “Google Ads,” their first thoughts immediately jump to the conventional search ads that will be displayed at the top of a user’s results pages. These are, without a doubt, an essential part of the Google ad platform. … Continue reading How to Run Video Ad Campaigns with Google Ads
Joe Martinez — August 11, 2018 — August 11, 2018 When you’re running a YouTube campaign, direct conversions are an icing-on-the-cake scenario. Often, the people who have seen your YouTube ad for the first time are newcomers to your brand, and they are probably not going to convert right away. With these expectations in place, … Continue reading Optimizing for Earned Metrics in YouTube Campaigns
Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will bring value to your marketing programs. Megan Taggart on August 10, 2018 Structuring paid search campaigns can be an iterative and subjective process, and the path to an “ideal” structure is often paved by best practices and tactical preference. The ultimate … Continue reading Structuring paid search campaigns: Segmentation vs. aggregation
Stephanie French — August 5, 2018 — August 5, 2018 As a nonprofit, your schedule is more than jam-packed – but now is the time to sit down and write an email for your marketing efforts. Your goal of this email is to tell a story that builds a connection and inspires your supporters to … Continue reading 3 Steps to Writing Nonprofit Email Campaigns
Vector Media Uses Social Influencers To Boost OOH, Experiential Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, July 25, 2018 Vector Media, known for its digital and static out-of-home, as well as experiential advertising, has developed a business model to pull social influencers into the mix, thereby extending the life of campaigns. Jim MacCurtain, Chief … Continue reading Vector Media Uses Social Influencers To Boost OOH, Experiential Campaigns
