Category Archives: Search Tools

Apple Granted Patent Supporting Further Development Of Search Technology

Apple Granted Patent Supporting Further Development Of Search Technology by Laurie Sullivan  @lauriesullivan, December 28, 2020 The U.S. Patent and Trademark Office officially granted Apple a patent on December 22 that shows how the company is strengthening its search technology. In October, the Financial Times reported Apple is stepping up efforts to create its own search … Continue reading Apple Granted Patent Supporting Further Development Of Search Technology

Site Search Makes Or Breaks Holiday Revenue In Time Of COVID-19

Site Search Makes Or Breaks Holiday Revenue In Time Of COVID-19 by Laurie Sullivan , Staff Writer @lauriesullivan, December 18, 2020 Websites have become a major part of ecommerce strategies amidst COVID-19 lockdowns, especially during the holidays. Site search can make or break a company’s holiday profits.  Data shows that 58% of those participating in the survey … Continue reading Site Search Makes Or Breaks Holiday Revenue In Time Of COVID-19

CMO Executive Search Firm Explains How to Avoid a Bad CMO Hire

Bob Van Rossum September 4, 2020 The key to growing your company and increasing revenue relies on having the right Chief Marketing Officer (CMO). In today’s market, what consumers are looking for is changing. Some companies are having to refocus their brand to gain the attention and loyalty of their target market. Brands that can … Continue reading CMO Executive Search Firm Explains How to Avoid a Bad CMO Hire

Kremlin’s Changing Influence On Yandex During Lockdown Could Threaten Its Existence

Kremlin’s Influence On Yandex During Lockdown Could Threaten Its Existence by Laurie Sullivan  @lauriesullivan, May 11, 2020 If there’s any doubt of the Kremlin’s dominance over companies that are doing business in Russia, take another look at Yandex. The Russian search company, most often compared to Google, is looking to reinvent some services to survive, … Continue reading Kremlin’s Changing Influence On Yandex During Lockdown Could Threaten Its Existence

How to Improve Your Search Impression Share (& How to Calculate It)

Micah Lally — March 20, 2020 You’ve finally finished developing a great paid media campaign. Google Ads has promised you a lot and you’re ready to see the fruits of your labor. It’s gone live and you’re excited to see the numbers start rolling in. Except they’re not. At least, not like you thought they … Continue reading How to Improve Your Search Impression Share (& How to Calculate It)

Machine-To-Machine Everything Influences Search In 2020

Machine-To-Machine Everything Influences Search In 2020 by Laurie Sullivan , Staff Writer @lauriesullivan, January 15, 2020 The ability to continuously analyze and extract data from search and internet-connected devices continues to grow. ABI Research calls it the concept of continuous intelligence (CI), which the research firm believes will consolidate the IoT analytics market and enable more … Continue reading Machine-To-Machine Everything Influences Search In 2020