Category Archives: Search Tools

Studies Reveal Chick-fil-A’s Search Dominance, Impact Of QSR OOH Ads

restaurants Studies Reveal Chick-fil-A’s Search Dominance, Impact Of QSR OOH Ads by Steve Ellwanger , July 25, 2022 Chick-fil-A has the highest share of Google searches in 27 out of 50 states, according to a study that also shows the search dominance of regional chains like Culver’s and Whataburger.  Separately, a consumer survey by The … Continue reading Studies Reveal Chick-fil-A’s Search Dominance, Impact Of QSR OOH Ads

The anatomy of personalized search

Unlock magical customer experiences that foster customer loyalty online with personalization and AI. Bloomreach on May 13, 2022   Buyers expect easy navigation, relevant search results, and tailored search experiences that remember their preferences and rerank products accordingly, especially for in-session browsing. Unfortunately in 2022, consumers are still experiencing null results, poor relevance and are … Continue reading The anatomy of personalized search

Site Search Fixes To Reduce Massive Ecommerce Returns

Site Search Fixes To Reduce Massive Ecommerce Returns by Laurie Sullivan  @lauriesullivan, April 15, 2022 Common search problems fueling the rapid growth of returns for retailers — specifically Amazon — are becoming a major issue for ecommerce brands. Amazon customers returned $761 billion of merchandise in 2021. For every $1 billion in sales, the average retailer … Continue reading Site Search Fixes To Reduce Massive Ecommerce Returns

Apple Granted Patent Supporting Further Development Of Search Technology

Apple Granted Patent Supporting Further Development Of Search Technology by Laurie Sullivan  @lauriesullivan, December 28, 2020 The U.S. Patent and Trademark Office officially granted Apple a patent on December 22 that shows how the company is strengthening its search technology. In October, the Financial Times reported Apple is stepping up efforts to create its own search … Continue reading Apple Granted Patent Supporting Further Development Of Search Technology

Site Search Makes Or Breaks Holiday Revenue In Time Of COVID-19

Site Search Makes Or Breaks Holiday Revenue In Time Of COVID-19 by Laurie Sullivan , Staff Writer @lauriesullivan, December 18, 2020 Websites have become a major part of ecommerce strategies amidst COVID-19 lockdowns, especially during the holidays. Site search can make or break a company’s holiday profits.  Data shows that 58% of those participating in the survey … Continue reading Site Search Makes Or Breaks Holiday Revenue In Time Of COVID-19

CMO Executive Search Firm Explains How to Avoid a Bad CMO Hire

Bob Van Rossum September 4, 2020 The key to growing your company and increasing revenue relies on having the right Chief Marketing Officer (CMO). In today’s market, what consumers are looking for is changing. Some companies are having to refocus their brand to gain the attention and loyalty of their target market. Brands that can … Continue reading CMO Executive Search Firm Explains How to Avoid a Bad CMO Hire