Search Heads Into Multiverse Universe by Laurie Sullivan , Staff Writer @lauriesullivan, January 15, 2025 Click-through rates have declined in Google Search, but that just suggests people are interacting more inside AI Overviews and that gets them further down the funnel. What will this fragmentation do for ad revenue at Google, Microsoft and others? Jim Yu, … Continue reading Search Heads Into Multiverse Universe
November 04, 2024 Get more from Google with these 5 search superpowers Goodbye, information overload. Hello, laser-focused results. BY Doug Aamoth Google is an incredibly powerful search engine, but many users aren’t tapping into its full potential. And with nearly limitless results on any given topic, effective searching is about being specific and using the right … Continue reading Get more from Google with these 5 search superpowers
AI Sparks Unexpected Flurry Of Search Tools by Laurie Sullivan , Staff Writer @lauriesullivan, May 23, 2024 After four inches of snow covered the towering pines and landscape in my area of southwest Wyoming last night, the sudden change of weather confused the hummingbirds this morning. They had no idea how to reach feeders I had … Continue reading AI Sparks Unexpected Flurry Of Search Tools
How AI Can Speed Up Your Search Marketing by Scott Walldren , July 28, 2023 The following was previously published in an earlier edition of Marketing Insider. Because the new AI is conversational, you can train it to follow specific rules, styles, teThe flexibility of ChatGPT can speed up key elements of search marketing, from … Continue reading How AI Can Speed Up Your Search Marketing
Search Thriving: Least Likely To Be Cut From Ad Budgets by Laurie Sullivan @lauriesullivan, September 16, 2022 Search ad spending in the U.S. is estimated to reach nearly $112 billion by 2023 — doubling what advertisers spent in 2019, according to data from Insider Intelligence. The analyst firm, in the report released this week, called … Continue reading Search Thriving: Least Likely To Be Cut From Ad Budgets
restaurants Studies Reveal Chick-fil-A’s Search Dominance, Impact Of QSR OOH Ads by Steve Ellwanger , July 25, 2022 Chick-fil-A has the highest share of Google searches in 27 out of 50 states, according to a study that also shows the search dominance of regional chains like Culver’s and Whataburger. Separately, a consumer survey by The … Continue reading Studies Reveal Chick-fil-A’s Search Dominance, Impact Of QSR OOH Ads
Unlock magical customer experiences that foster customer loyalty online with personalization and AI. Bloomreach on May 13, 2022 Buyers expect easy navigation, relevant search results, and tailored search experiences that remember their preferences and rerank products accordingly, especially for in-session browsing. Unfortunately in 2022, consumers are still experiencing null results, poor relevance and are … Continue reading The anatomy of personalized search
By Jared Newman April 20, 2022 Brave, the maker of a privacy-centric web browser and search engine, is addressing a big blind spot in its quest to take on Google by piping in search results from Reddit and other forums. Those forum threads will appear in a new “Discussions” breakout box whenever Brave’s … Continue reading Brave Search has an answer for SEO spam
Site Search Fixes To Reduce Massive Ecommerce Returns by Laurie Sullivan @lauriesullivan, April 15, 2022 Common search problems fueling the rapid growth of returns for retailers — specifically Amazon — are becoming a major issue for ecommerce brands. Amazon customers returned $761 billion of merchandise in 2021. For every $1 billion in sales, the average retailer … Continue reading Site Search Fixes To Reduce Massive Ecommerce Returns
For starters, your whole marketing team should be on the same page when it comes to site search. Corey Patterson on October 4, 2021 Having a website search function is critical to any business’s success. However, many have a difficult time providing customers with relevant search results and gaining actionable insights from the data. “Site … Continue reading 5 ways to improve onsite search
