Category Archives: Search Tools

Why Search Terms Don’t Trump Active Research

Amy Koski — March 13, 2019 — March 13, 2019 Data visualizations have the power to reveal connections we’ve never seen and display information in ways we haven’t imagined or perceived. Sometimes they can reveal life-changing (or lifespan-extending) discoveries, and sometimes they don’t reveal so much as they show us complex ideas in digestible ways. … Continue reading Why Search Terms Don’t Trump Active Research

SERP, SEM, ETA, RSA: The Acronym-Filled Journey of Search Advertising

Aleks Nikitina — January 21, 2019 — January 21, 2019 From the birth of the search engine through 2016, advertisers worked hard to make their SEM ad messages concise enough to fit into the strict character limits of a standard text ad. Every ad had 25 characters in a headline and 35 characters in each … Continue reading SERP, SEM, ETA, RSA: The Acronym-Filled Journey of Search Advertising

DOJ To Bring Criminal Price-Fixing Case Centered On Search Algorithms

DOJ To Bring Criminal Price-Fixing Case Centered On Search Algorithms by Wendy Davis , Staff Writer @wendyndavis, October 4, 2018 The Department of Justice is bringing a “first of its kind” criminal antitrust prosecution involving companies that may have gamed online search algorithms in order to fix prices. That’s according to DOJ antitrust chief Makan Delrahim, … Continue reading DOJ To Bring Criminal Price-Fixing Case Centered On Search Algorithms

Google And Wix Work To Index Sites In Search Within 30 Seconds

Google And Wix Work To Index Sites In Search Within 30 Seconds by Laurie Sullivan , Staff Writer @lauriesullivan, May 30, 2018 Referral traffic from Google search is up, primarily due to increased traffic from an increase in mobile use by consumers and from companies optimizing their sites using Accelerated Mobile Pages (AMP). Most people see content … Continue reading Google And Wix Work To Index Sites In Search Within 30 Seconds

Search is more than Google: Mastering vertical search optimization

Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers. Jim Yu on May 29, 2018   Whether spoken, typed or tapped, search queries are the medium through … Continue reading Search is more than Google: Mastering vertical search optimization

The Difference Between Direct and Organic Search Traffic Sources

Amber Kemmis — February 21, 2018 — February 21, 2018 real-napster / Pixabay For a long time, digital marketers summed up the properties of direct and organic traffic pretty similarly and simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company … Continue reading The Difference Between Direct and Organic Search Traffic Sources