Category Archives: Search Tools

Kremlin’s Changing Influence On Yandex During Lockdown Could Threaten Its Existence

Kremlin’s Influence On Yandex During Lockdown Could Threaten Its Existence by Laurie Sullivan  @lauriesullivan, May 11, 2020 If there’s any doubt of the Kremlin’s dominance over companies that are doing business in Russia, take another look at Yandex. The Russian search company, most often compared to Google, is looking to reinvent some services to survive, … Continue reading Kremlin’s Changing Influence On Yandex During Lockdown Could Threaten Its Existence

How to Improve Your Search Impression Share (& How to Calculate It)

Micah Lally — March 20, 2020 You’ve finally finished developing a great paid media campaign. Google Ads has promised you a lot and you’re ready to see the fruits of your labor. It’s gone live and you’re excited to see the numbers start rolling in. Except they’re not. At least, not like you thought they … Continue reading How to Improve Your Search Impression Share (& How to Calculate It)

Machine-To-Machine Everything Influences Search In 2020

Machine-To-Machine Everything Influences Search In 2020 by Laurie Sullivan , Staff Writer @lauriesullivan, January 15, 2020 The ability to continuously analyze and extract data from search and internet-connected devices continues to grow. ABI Research calls it the concept of continuous intelligence (CI), which the research firm believes will consolidate the IoT analytics market and enable more … Continue reading Machine-To-Machine Everything Influences Search In 2020

Why Search Terms Don’t Trump Active Research

Amy Koski — March 13, 2019 — March 13, 2019 Data visualizations have the power to reveal connections we’ve never seen and display information in ways we haven’t imagined or perceived. Sometimes they can reveal life-changing (or lifespan-extending) discoveries, and sometimes they don’t reveal so much as they show us complex ideas in digestible ways. … Continue reading Why Search Terms Don’t Trump Active Research

SERP, SEM, ETA, RSA: The Acronym-Filled Journey of Search Advertising

Aleks Nikitina — January 21, 2019 — January 21, 2019 From the birth of the search engine through 2016, advertisers worked hard to make their SEM ad messages concise enough to fit into the strict character limits of a standard text ad. Every ad had 25 characters in a headline and 35 characters in each … Continue reading SERP, SEM, ETA, RSA: The Acronym-Filled Journey of Search Advertising

DOJ To Bring Criminal Price-Fixing Case Centered On Search Algorithms

DOJ To Bring Criminal Price-Fixing Case Centered On Search Algorithms by Wendy Davis , Staff Writer @wendyndavis, October 4, 2018 The Department of Justice is bringing a “first of its kind” criminal antitrust prosecution involving companies that may have gamed online search algorithms in order to fix prices. That’s according to DOJ antitrust chief Makan Delrahim, … Continue reading DOJ To Bring Criminal Price-Fixing Case Centered On Search Algorithms

Google And Wix Work To Index Sites In Search Within 30 Seconds

Google And Wix Work To Index Sites In Search Within 30 Seconds by Laurie Sullivan , Staff Writer @lauriesullivan, May 30, 2018 Referral traffic from Google search is up, primarily due to increased traffic from an increase in mobile use by consumers and from companies optimizing their sites using Accelerated Mobile Pages (AMP). Most people see content … Continue reading Google And Wix Work To Index Sites In Search Within 30 Seconds