How AI Can Speed Up Your Search Marketing by Scott Walldren , July 28, 2023 The following was previously published in an earlier edition of Marketing Insider. Because the new AI is conversational, you can train it to follow specific rules, styles, teThe flexibility of ChatGPT can speed up key elements of search marketing, from … Continue reading How AI Can Speed Up Your Search Marketing
Category Archives: Search Tools
Search Thriving: Least Likely To Be Cut From Ad Budgets
Search Thriving: Least Likely To Be Cut From Ad Budgets by Laurie Sullivan @lauriesullivan, September 16, 2022 Search ad spending in the U.S. is estimated to reach nearly $112 billion by 2023 — doubling what advertisers spent in 2019, according to data from Insider Intelligence. The analyst firm, in the report released this week, called … Continue reading Search Thriving: Least Likely To Be Cut From Ad Budgets
Studies Reveal Chick-fil-A’s Search Dominance, Impact Of QSR OOH Ads
restaurants Studies Reveal Chick-fil-A’s Search Dominance, Impact Of QSR OOH Ads by Steve Ellwanger , July 25, 2022 Chick-fil-A has the highest share of Google searches in 27 out of 50 states, according to a study that also shows the search dominance of regional chains like Culver’s and Whataburger. Separately, a consumer survey by The … Continue reading Studies Reveal Chick-fil-A’s Search Dominance, Impact Of QSR OOH Ads
The anatomy of personalized search
Unlock magical customer experiences that foster customer loyalty online with personalization and AI. Bloomreach on May 13, 2022 Buyers expect easy navigation, relevant search results, and tailored search experiences that remember their preferences and rerank products accordingly, especially for in-session browsing. Unfortunately in 2022, consumers are still experiencing null results, poor relevance and are … Continue reading The anatomy of personalized search
Brave Search has an answer for SEO spam
By Jared Newman April 20, 2022 Brave, the maker of a privacy-centric web browser and search engine, is addressing a big blind spot in its quest to take on Google by piping in search results from Reddit and other forums. Those forum threads will appear in a new “Discussions” breakout box whenever Brave’s … Continue reading Brave Search has an answer for SEO spam
Site Search Fixes To Reduce Massive Ecommerce Returns
Site Search Fixes To Reduce Massive Ecommerce Returns by Laurie Sullivan @lauriesullivan, April 15, 2022 Common search problems fueling the rapid growth of returns for retailers — specifically Amazon — are becoming a major issue for ecommerce brands. Amazon customers returned $761 billion of merchandise in 2021. For every $1 billion in sales, the average retailer … Continue reading Site Search Fixes To Reduce Massive Ecommerce Returns
5 ways to improve onsite search
For starters, your whole marketing team should be on the same page when it comes to site search. Corey Patterson on October 4, 2021 Having a website search function is critical to any business’s success. However, many have a difficult time providing customers with relevant search results and gaining actionable insights from the data. “Site … Continue reading 5 ways to improve onsite search
Apple Granted Patent Supporting Further Development Of Search Technology
Apple Granted Patent Supporting Further Development Of Search Technology by Laurie Sullivan @lauriesullivan, December 28, 2020 The U.S. Patent and Trademark Office officially granted Apple a patent on December 22 that shows how the company is strengthening its search technology. In October, the Financial Times reported Apple is stepping up efforts to create its own search … Continue reading Apple Granted Patent Supporting Further Development Of Search Technology
Site Search Makes Or Breaks Holiday Revenue In Time Of COVID-19
Site Search Makes Or Breaks Holiday Revenue In Time Of COVID-19 by Laurie Sullivan , Staff Writer @lauriesullivan, December 18, 2020 Websites have become a major part of ecommerce strategies amidst COVID-19 lockdowns, especially during the holidays. Site search can make or break a company’s holiday profits. Data shows that 58% of those participating in the survey … Continue reading Site Search Makes Or Breaks Holiday Revenue In Time Of COVID-19
Lowest Search Marketing Expo rates end soon
Register by next Saturday, October 17, to lock in Super Early Bird rates and enjoy up to $200 off day-of prices! Lauren Donovan on October 9, 2020 at 10:28 am Finish 2020 strong and head into the New Year primed for search marketing success: Attend SMX online, December 8-9, for actionable tactics to drive awareness, … Continue reading Lowest Search Marketing Expo rates end soon
Random Posts on Search Tools
5 Amazon Repricing Strategies to Dominate Your Amazon Selling
How Can Startups Make a Gig Out of the Phone Security Industry [Infographic]
Why you don’t need a CMO… yet
Floor & Decor On How Contractors, Installers Create Strong Campaign Results
What Internet Marketers can Learn from Nelson Mandela
How to Sell on Instagram: Strategies Worth Trying
3 Ways to Protect Your Business from a Slump
10 Essential Small Business Calculators
