Apple’s Privacy Changes To Send Facebook’s Ad Business Into Dark Ages by Laurie Sullivan @lauriesullivan, January 29, 2021 Ad industry executives say Facebook will suffer after Apple implements its privacy changes in iOS, as it becomes more difficult for the social media company to collect user data and prove that ads on its platform work. … Continue reading Apple’s Privacy Changes To Send Facebook’s Ad Business Into Dark Ages
Will Apple Disrupt Data-Led Political Advertising? by Ken Leren , Op-Ed Contributor, September 27, 2019 In 2008, President Obama revolutionised political advertising with a data and grassroots-led victory against the late Senator John McCain. After successfully repeating the effort in 2012 against Senator Mitt Romney, the data-led advertising approach was adopted by the Republican party, … Continue reading Will Apple Disrupt Data-Led Political Advertising?
Marketers should keep an eye on adoption as Apple offers a solid alternative to ad-supported internet content in text, images, games and video. Pamela Parker on March 25, 2019 at 5:55 pm Apple CEO Tim Cook explains how new service offerings will work hand in hand with the company’s hardware and software While Apple’s big … Continue reading Apple’s big service launches hold few opportunities for marketers