By Rob Walker November 04, 2022 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Recently, some visitors to Apple’s App Store noticed some strange suggestions when searching for new apps. Some of those looking at apps to help with a gambling addiction were prompted to try gambling apps. Looking … Continue reading Why is Apple gambling its brand reputation on selling ads?
Apple Reportedly Will Build Ad Network Around Major League Soccer by Laurie Sullivan @lauriesullivan, November 6, 2022 Apple plans to build a live television ad network in preparation for streaming Major League Soccer games, adding to the focus on search ads in the location-based app in Maps. The company agreed to expand its advertising as part … Continue reading Apple Reportedly Builds Advertising Network Around Major League Soccer Deal
Despite the restrictions, targeting iOS users is still crucial for marketers. Here are four tips to help pivot your advertising strategy. Ken Zachmann on September 6, 2022 It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. In the last couple of years, Apple … Continue reading 4 tips to navigate the advertising impact of iOS privacy changes
How Apple IDFAs Still Affect Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, July 29, 2022 PubMatic looked at the Identifier for Advertisers (IDFA) opt-in rates after Apple introduced it. The company noticed that rates have stabilized for the most part, but there are several app categories where the market continues to rapidly change. iOS 14.5+ … Continue reading How Apple IDFAs Still Affect Advertising
An Unhappy Apple Anniversary For Those Dealing With App Tracking Transparency by Laurie Sullivan , Staff Writer @lauriesullivan, April 26, 2022 On the one year anniversary of Apple launching its App Tracking Transparency (ATT) iOS policy, the company released a self-funded study titled Mobile Advertising and the Impact of Apple’s App Tracking Transparency Policy. The study was … Continue reading An Unhappy Apple Anniversary For Those Dealing With App Tracking Transparency
InMobi’s Appsumer Details Publishers’ And Advertisers’ Challenges With Apple ATT by Laurie Sullivan @lauriesullivan, April 22, 2022 Appsumer, an InMobi company that provides automated reporting to performance marketing teams, released data this week that analyzes the impact of Apple’s App Tracking Transparency (ATT) on larger and smaller advertisers. This report takes a close look at … Continue reading InMobi’s Appsumer Details Publishers’ And Advertisers’ Challenges With Apple ATT
Apple Search Ads Conversion Price Skyrockets In Q4 2021 by Laurie Sullivan , Staff Writer @lauriesullivan, March 31, 2022 Marketers and developers paid much more for a conversion in Apple Search Ads during the fourth quarter of 2021 than they have in the past, according to data from SplitMetrics. The CPA in Apple Search Ads is … Continue reading Apple Search Ads Conversion Price Skyrockets In Q4 2021
Apple Drives Billions In Revenue Through Content by Laurie Sullivan , Staff Writer @lauriesullivan, April 29, 2021 During its first-quarter earnings call, Apple on Wednesday reported that its services group generated record revenue of $16.9 billion, thanks to offerings in App Store, cloud, music, video, advertising and payment. Apple executives talked quite a bit about COVID-related … Continue reading Apple Drives Billions In Revenue Through Content
Apple’s Privacy Changes To Send Facebook’s Ad Business Into Dark Ages by Laurie Sullivan @lauriesullivan, January 29, 2021 Ad industry executives say Facebook will suffer after Apple implements its privacy changes in iOS, as it becomes more difficult for the social media company to collect user data and prove that ads on its platform work. … Continue reading Apple’s Privacy Changes To Send Facebook’s Ad Business Into Dark Ages
Will Apple Disrupt Data-Led Political Advertising? by Ken Leren , Op-Ed Contributor, September 27, 2019 In 2008, President Obama revolutionised political advertising with a data and grassroots-led victory against the late Senator John McCain. After successfully repeating the effort in 2012 against Senator Mitt Romney, the data-led advertising approach was adopted by the Republican party, … Continue reading Will Apple Disrupt Data-Led Political Advertising?