An Unhappy Apple Anniversary For Those Dealing With App Tracking Transparency by Laurie Sullivan , Staff Writer @lauriesullivan, April 26, 2022 On the one year anniversary of Apple launching its App Tracking Transparency (ATT) iOS policy, the company released a self-funded study titled Mobile Advertising and the Impact of Apple’s App Tracking Transparency Policy. The study was … Continue reading An Unhappy Apple Anniversary For Those Dealing With App Tracking Transparency
InMobi’s Appsumer Details Publishers’ And Advertisers’ Challenges With Apple ATT by Laurie Sullivan @lauriesullivan, April 22, 2022 Appsumer, an InMobi company that provides automated reporting to performance marketing teams, released data this week that analyzes the impact of Apple’s App Tracking Transparency (ATT) on larger and smaller advertisers. This report takes a close look at … Continue reading InMobi’s Appsumer Details Publishers’ And Advertisers’ Challenges With Apple ATT
Apple Search Ads Conversion Price Skyrockets In Q4 2021 by Laurie Sullivan , Staff Writer @lauriesullivan, March 31, 2022 Marketers and developers paid much more for a conversion in Apple Search Ads during the fourth quarter of 2021 than they have in the past, according to data from SplitMetrics. The CPA in Apple Search Ads is … Continue reading Apple Search Ads Conversion Price Skyrockets In Q4 2021
Apple Drives Billions In Revenue Through Content by Laurie Sullivan , Staff Writer @lauriesullivan, April 29, 2021 During its first-quarter earnings call, Apple on Wednesday reported that its services group generated record revenue of $16.9 billion, thanks to offerings in App Store, cloud, music, video, advertising and payment. Apple executives talked quite a bit about COVID-related … Continue reading Apple Drives Billions In Revenue Through Content
Apple’s Privacy Changes To Send Facebook’s Ad Business Into Dark Ages by Laurie Sullivan @lauriesullivan, January 29, 2021 Ad industry executives say Facebook will suffer after Apple implements its privacy changes in iOS, as it becomes more difficult for the social media company to collect user data and prove that ads on its platform work. … Continue reading Apple’s Privacy Changes To Send Facebook’s Ad Business Into Dark Ages
Will Apple Disrupt Data-Led Political Advertising? by Ken Leren , Op-Ed Contributor, September 27, 2019 In 2008, President Obama revolutionised political advertising with a data and grassroots-led victory against the late Senator John McCain. After successfully repeating the effort in 2012 against Senator Mitt Romney, the data-led advertising approach was adopted by the Republican party, … Continue reading Will Apple Disrupt Data-Led Political Advertising?
Marketers should keep an eye on adoption as Apple offers a solid alternative to ad-supported internet content in text, images, games and video. Pamela Parker on March 25, 2019 at 5:55 pm Apple CEO Tim Cook explains how new service offerings will work hand in hand with the company’s hardware and software While Apple’s big … Continue reading Apple’s big service launches hold few opportunities for marketers