Agency Feedback On Apple ‘Ads On Maps’ Runs Hot, Cold On Eligibility by Laurie Sullivan , Staff Writer, August 14, 2026 Apple fulfilled a long-awaited promise on Friday to launch Apple “Ads on Maps,” and agencies expect the ad unit will have high-performance metrics for a variety of reasons, but some are disappointed in restrictions … Continue reading Agency Feedback On Apple 'Ads On Maps' Runs Hot And Cold
Apple Turns To Ads by Laurie Sullivan , Staff Writer, May 1, 2026 The scale of any advertising product relies on the size of active devices it can run on. During its earnings call this week, Apple CFO Kevan Parekh said the number of active devices — from iPhone to Mac to wearables — in the … Continue reading Apple Turns To Advertising
With privacy-first targeting, Apple Maps ads rely on real-time context, forcing marketers to rethink how they reach nearby customers. By Constantine von Hoffman Published on April 7, 2026 Apple is bringing ads to Maps, and for marketers, this is less about a new format and more about a new battleground. The company announced … Continue reading Apple Maps’ ads shift focus to context and intent
May 08, 2024 Apple’s new iPad ad accused of crushing creative dreams The new Apple iPad Pro ad “Crush” smashes musical instruments and art supplies to illustrate the device’s capabilities—and that’s leaving a lot of Apple fans fuming. BY Jeff Beer On Tuesday, Apple dropped a new ad for the all-new iPad Pro. It shows a … Continue reading Apple’s new iPad ad accused of crushing creative dreams
Apple Accused Of Abusing Ad Tracking Position In France by Laurie Sullivan @lauriesullivan, July 25, 2023 France’s competition regulator Autorite de la concurrence on Tuesday said it had issued a statement of objections over Apple and its practices for using iPhone user data for tracking and advertising purposes. The French regulator is concerned that Apple might … Continue reading Apple Accused Of Abusing Ad Tracking Position In France
By Rob Walker November 04, 2022 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Recently, some visitors to Apple’s App Store noticed some strange suggestions when searching for new apps. Some of those looking at apps to help with a gambling addiction were prompted to try gambling apps. Looking … Continue reading Why is Apple gambling its brand reputation on selling ads?
Apple Reportedly Will Build Ad Network Around Major League Soccer by Laurie Sullivan @lauriesullivan, November 6, 2022 Apple plans to build a live television ad network in preparation for streaming Major League Soccer games, adding to the focus on search ads in the location-based app in Maps. The company agreed to expand its advertising as part … Continue reading Apple Reportedly Builds Advertising Network Around Major League Soccer Deal
Despite the restrictions, targeting iOS users is still crucial for marketers. Here are four tips to help pivot your advertising strategy. Ken Zachmann on September 6, 2022 It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. In the last couple of years, Apple … Continue reading 4 tips to navigate the advertising impact of iOS privacy changes
How Apple IDFAs Still Affect Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, July 29, 2022 PubMatic looked at the Identifier for Advertisers (IDFA) opt-in rates after Apple introduced it. The company noticed that rates have stabilized for the most part, but there are several app categories where the market continues to rapidly change. iOS 14.5+ … Continue reading How Apple IDFAs Still Affect Advertising
An Unhappy Apple Anniversary For Those Dealing With App Tracking Transparency by Laurie Sullivan , Staff Writer @lauriesullivan, April 26, 2022 On the one year anniversary of Apple launching its App Tracking Transparency (ATT) iOS policy, the company released a self-funded study titled Mobile Advertising and the Impact of Apple’s App Tracking Transparency Policy. The study was … Continue reading An Unhappy Apple Anniversary For Those Dealing With App Tracking Transparency
