Brian Bowman — February 19, 2019 — February 19, 2019 Anyone who’s run a successful Facebook ad campaign knows the feeling of wanting to go bigger. To reach new people, to drive more app installs, and ultimately, to start scaling your ads. However, like most things, scaling comes with risks. It’s possible that increased daily … Continue reading 4 Best Practices for Scaling Facebook Ad Campaigns
Aastha Sirohi — February 15, 2019 — February 15, 2019 Successful ecommerce marketers believe email marketing to be of great value. Ecommerce email marketing not just boosts return on investment, but also increases brand awareness, aids conversions, and builds interaction between a brand and its target audience. However, the one thing that ecommerce companies often … Continue reading How to Run eCommerce Email Marketing Campaigns
Renata Ekine — January 21, 2019 — January 21, 2019 Being constantly on your Ads Manager app to check your campaign’s performance can be tiring and time-consuming, especially when you are running multiple campaigns for multiple clients. Facebook wants to make your life easier and this is why it has introduced automated rules. Automated rules … Continue reading How to Optimize and Scale Your Facebook Campaigns With Automated Rules
Top ABM tools have different platforms with their own focus in core competencies. Review these four areas before making your choice. Cara Caruso on January 9, 2019 If you visit the same restaurant you’ve gone to for years, there’s probably a waiter who knows your name. They stop by, welcome you back and ask … Continue reading ABM is maturing, here are some tools to help build successful campaigns in 2019
Paige Duffy — December 30, 2018 — December 30, 2018 mohamed_hassan / Pixabay If you’ve ever used a video streaming service, then you’ve likely seen a video ad before. Video is an increasingly popular form of media, which makes it the perfect form of advertising. Not just for large companies, but for smaller businesses as … Continue reading Simple Tech for Small Business Owners, Part 7: Video Campaigns
Kate Van Dyke — January 6, 2019 — January 6, 2019 Emails are a useful and direct way for B2B organizations to share information with customers and prospects. They can also be effectively used as a demand generation tool or in cross-channel marketing campaigns. More specifically, effective email marketing campaigns help your organization to: Stay … Continue reading How to Create Effective Email Marketing Campaigns
Campaigns from Europe should inspire marketers everywhere to tell more empathetic stories during this season and in seasons to come. Keith Richey on December 24, 2018 We’ve heard a lot lately that brands need to show empathy, that they need to make a “human connection” with consumers. While that has always been true, it’s recently … Continue reading 3 inspiring campaigns that remind brands to be human during the holidays
Holiday Campaigns Continue To Roll Out by Larissa Faw , (December 21, 2018) Brands continue to roll out holiday campaigns to inspire last-minute shoppers. Conde Nast’s Wired magazine is once again promoting all things tech-centric ranging from stocking stuffers to big ticket wish-list gadgets. The 2,600 square-foot immersive 2018 Wired Store in New York City, developed by … Continue reading Holiday Campaigns Continue To Roll Out
Kevin George — December 17, 2018 Follow @imkevin_monk — December 17, 2018 rawpixel / Pixabay Man is a social animal. We set ourselves apart from animals by how we communicate and present ourselves. Similarly, the notion of a brand is built on how the brand portrays itself in the eyes of its customers and prospects. … Continue reading 10 Common Email Etiquette Mistakes to Avoid in Your Marketing Campaigns
The partnership offers marketers more than 1,100 audience segments for ad-targeting purposes. Amy Gesenhues on November 21, 2018 at 1:21 pm The ad tech platform Kenshoo announced on Monday it has partnered with marketing data and services provider Experian.Kenshoo clients will be able to use Experian’s audience segments for Facebook ad targeting. The third-party data … Continue reading Kenshoo teams up with Experian to offer third-party data for Facebook campaigns
