Tag Archives: Build

3 Hiring Best Practices: Build a Workforce that Delivers Superior Customer Service

by Suzanna Colberg June 14, 2016June 14, 2016 With the help of the globe-spanning soapbox known as the Internet, your customers now wield more power than ever before when it comes to the success of your organization. While a few negative rants among a deluge of neutral or positive online reviews might not hurt your … Continue reading 3 Hiring Best Practices: Build a Workforce that Delivers Superior Customer Service

Build effective consumer relationships with ads that use intent data

Don’t alienate your consumers. Columnist Alex LePage explains how intent data and programmatic advertising can help you anticipate your customers’ needs and build relationships with them across devices. Alex LePage on June 7, 2016   Let’s take advantage of our ability to listen and “talk back” to consumers through effective deployment of intent marketing. One … Continue reading Build effective consumer relationships with ads that use intent data