Category Archives: Effective Advertisement

Build effective consumer relationships with ads that use intent data

Don’t alienate your consumers. Columnist Alex LePage explains how intent data and programmatic advertising can help you anticipate your customers’ needs and build relationships with them across devices. Alex LePage on June 7, 2016   Let’s take advantage of our ability to listen and “talk back” to consumers through effective deployment of intent marketing. One … Continue reading Build effective consumer relationships with ads that use intent data