Category Archives: Effective Advertisement

6 Effective Ways to Promote Your Website You Haven’t Tried

Dave Kosmayer — September 3, 2019 Follow @DavidKosmayer — September 3, 2019 Website promotion is not a task that you should take lightly. It takes hard work to win the attention of online users. Everything you do, from the content you produce to selecting the correct marketing channels, takes serious deliberation. If you’re a small … Continue reading 6 Effective Ways to Promote Your Website You Haven’t Tried

Build effective consumer relationships with ads that use intent data

Don’t alienate your consumers. Columnist Alex LePage explains how intent data and programmatic advertising can help you anticipate your customers’ needs and build relationships with them across devices. Alex LePage on June 7, 2016   Let’s take advantage of our ability to listen and “talk back” to consumers through effective deployment of intent marketing. One … Continue reading Build effective consumer relationships with ads that use intent data